"The future of LED, everyone has been optimistic, it must be a trend." 2016 Gaogong LED Annual Meeting Mu Linsen title closing ceremony, Mulin Lin executive general manager Lin Jiliang gave a strong shot to the guests present.
In Lin Jiliang's view, the LED industry will move toward the Smart LighTIng System era in the future, and the overall market structure will continue to expand, bringing more opportunities and driving more market applications.
The lighting industry is a very happy industry because we have a lot of opportunities to continue to expand.
The future of LED is digital and miniaturized
In the past few years, the development stage of LED lighting has been more in the stage of Retrofit and Intergrated, alternative light sources and integrated lamps, which are the mainstream markets.
Of course, there are more innovations combined with a wide range of building materials. From the development in 2003 to the present, the combination of outdoor landscape lighting LEDs and all building materials, a variety of new materials, has brought a lot of changes to the entire landscape lighting market. In the future, indoor homes, commercial lighting and more and better opportunities.
In the era of LED lighting, energy saving and long life are the most basic requirements. LEDs are not needed. Many traditional light sources, such as fluorescent lamps, can easily achieve a long life of 50,000 hours. Even heard of a fire brigade basement in the United States. There is also an incandescent lamp that has been used for more than a hundred years and is still not bad.
Therefore, good products, long-life products, energy-saving products, not only LED can be achieved, there are many programs. But why do LEDs fully penetrate and replace a wide range of lighting products?
Ultimately, it comes from the advantages of Programmable (programming, digitization) and Size (LED), which makes lighting enter the digital age, and traditional lighting is difficult to achieve. In the past, many lighting fixtures were subject to the size of traditional light sources, such as light bulbs and lamps, which were indeed limited in design.
However, because the LED lamp size can be as small as very small, many good and innovative LED lamps have been born, and you can design how to design the lamps. Therefore, I personally think that the true core of LED is in the lighting industry from Programmable (programmable, digital) and very flexible Size.
LED lighting and traditional lighting have great characteristics, resulting in a large number of brands and manufacturers. There are only a few thousand manufacturers in the traditional lighting era. It is said that there are more than 30,000 in the era of traditional lighting, and there are more than 20,000 in Zhongshan.
LEDs quickly penetrate into the field of lighting, and the industry division of labor is finer, more industrial, more electronic, driving more industry input, and because of the lower threshold, it may have to be a relatively large light source factory, may have to cover The kiln is going to be very large. However, now that you want to be a light bulb factory, you may just need to buy a screwdriver and a soldering iron.
But if you do a lot, the threshold is still very high, and this rule has not changed.
The new changes brought about by the LED era are that the speed of light sources and lamps is changing very fast. In the past three years, LED bulbs and tubes have changed almost every 9 months, the cost has changed, and the specifications have been constantly changing. This has made the product life cycle in the entire market very short. This has a big impact on traditional lighting manufacturers.
Because the time for light certification and evaluation is not enough, let alone go to the market to sell. Compared to the traditional lighting era of the past, LEDs combined with digital technology and IT, IT technology changes faster. In the future, in terms of lighting, the product changes will be very fast.
This year, the industry's most concerned is the price increase of the industry chain. In the past two years, with the difficulty of major innovations in the technical solutions, the price reduction from the upstream chips, to the packaging, to the LED light source has been moderated. However, the mitigation of price cuts may make it more difficult for companies to achieve substantial growth in revenue.
This requires the company to have greater investment in channel and brand innovation in the future. What capabilities are needed to build a strong brand in the future?
Innovative capabilities, international marketing network, optimal management of supply chain, how to manage supply chain, ecosystem and product management, not only to make good manufacturing management, product life cycle changes so much, prices constantly change, this It is a big challenge. But only a well-doing company can shape a strong brand in the future.
Second, it is capital. To support a strong brand operation, it is very difficult to invest without capital and capital.
These are some of the views on the characteristics and changes of the lighting industry in the LED era.
The future of Mulinsen is manufacturing and branding two-wheel drive
Next, I will introduce a blueprint for the development of Mulinsen in the past few years to the next few years.
Mu Linsen was established in 1997. At present, the number of employees is close to 18,000. It is recruited at two production bases in Jiangxi, and this year's increase is very fast.
Last year, Mulinsen was listed on the Shenzhen Stock Exchange and is currently the largest LED packaging company in China. In 2015, it ranked 9th in the world, and in the third quarter of 2016, it is about 50 billion LED chips per month. By the end of 2016, it has achieved the use of 67 billion LED chips, revenue and profit in 2016. Also got better growth.
In the entire industry chain, Mulinsen used to be mainly in the midstream package, upstream and downstream, and did not participate before 2011. We have been involved in downstream applications since 2011 and 2012, especially building brands and slowly building brands and channels in North America, Southeast Asia, the Middle East and India.
Displacement sensor, also known as linear sensor, is a linear device belonging to metal induction. The function of the sensor is to convert various measured physical quantities into electricity. In the production process, the measurement of displacement is generally divided into measuring the physical size and mechanical displacement. According to the different forms of the measured variable, the displacement sensor can be divided into two types: analog and digital. The analog type can be divided into two types: physical property type and structural type. Commonly used displacement sensors are mostly analog structures, including potentiometer-type displacement sensors, inductive displacement sensors, self-aligning machines, capacitive displacement sensors, eddy current displacement sensors, Hall-type displacement sensors, etc. An important advantage of the digital displacement sensor is that it is convenient to send the signal directly into the computer system. This kind of sensor is developing rapidly, and its application is increasingly widespread.
Magnetic Dro Scales,Ditron Magnetic Scales,Magnetic Linear Scale,Electronica Magnetic Scales
Changchun Guangxing Sensing Technology Co.LTD , https://www.gx-encoder.com