Children's smart watch can be called into a new choice of gift
With the arrival of Children's Day, children's smart wearable devices ushered in the first sales peak of this year, and Xiaogenuo Phone Watch, 360 Child Defenders, and Aba Town Children's Watches are featured in the high topics and practical functions. The leader. In particular, the “genius CP†(Zhang Yuexuan) and Sen Die (Tianyu Orange) co-starred genius phone watch, although not yet listed, has received tens of thousands of scheduled messages, which is reflected in the fiery level.
(1) Phone function is the main game, contact with children anytime, anywhere.
Children's personal safety issues have always been the biggest concern for parents. In the past two years, the big hit movies “My Dear†and “Loneliness†have pushed this topic to the peak of public opinion. On this basis, we can call and prevent Lost children's smart watches quickly became popular, it can be said that there is a powerful booster. It can be said that the main brand of "can call" this kind of actual function, poke in the most sensitive points of interest of parents.
“Now the society is so chaotic. When the children are not around, they worry about everything, like going to the supermarket or buying food. Children like to run around. They often turn around and disappear. There is a small genius watch that can be called at any time, at least psychologically. A lot of security.†Ms. Wu, who had booked a small talented phone watch, said. It can be said that Ms. Wu’s concern is the concern of her parents in China. It also explains the important reason why children’s smart phone watches are popular. In addition, watches like the little genius, 360, etc., as well as personal features such as voice chat, children's social networking, etc., have a richer product experience.
"Now many watches focus on positioning, but in fact, for parents, the ability to contact children anytime, anywhere is more important than positioning. Therefore, a certain brand of children's telephone watch was booked a lot this year. Although it also has positioning function, parents value it most. Or the phone call, after all, this is the most practical thing.†Wang Wang, a chain dealer, told the author.
(2) Practical and stylish gift for June 1st.
Apple, Samsung fired the first shot of the wearable device, but also let this new thing quickly into the public vision and recognition, with the apple iwatch market, the smart watch's heat is the same, children's smart watches are also homeopathic recognition and Promotion. Mr. Gan, who had lived in Shanghai's Songjiang for a short time, bought his iwatch and bought his child a smart watch. In his view, "When adults use adult watches, children should also have children's watches. This does not come out of iwatch, this is the trend. Well, many adults buy children's watches for their children. Besides being able to locate and call, they will be very fashionable. As a gift to her son, it is a kind of decoration and a guarantee of safety. No matter how good it is."
(3) Stars are also used, and the topic is loud and clear.
360 directly by the CEO Zhou Hongyi personally battled for sale, the little genius then invited Tianyu Orange Cindy and two popular child stars every day co-op advertisements, even Li Xiang also drying out on the microblogging daughter Angela with a child watch photo, star marketing though Tradition, but the topic is full, of course, so that mothers are just around the corner.
(4) The industry is fiercely competitive and several families are happy. The huge market potential has greatly stimulated brand owners. I simply searched for children's watches in Baidu, and the brand that emerged has been dizzying. However, after visiting several key cities such as Beijing, Shanghai, Jinan, and Chengdu, we can learn that the industry competition is indeed very fierce, but the brand's advantages are also obvious. 360 continuously launched three generations of watches, accumulated a huge brand awareness, and "little genius" started with "early education" in the functional design is more practical, coupled with the day-to-day fit of the butterfly, the momentum is also very strong. The official buy-in activity of WeChat issued less than one week ago and has received tens of thousands of pre-orders. Sugar Cat is using Tencent's Sogou platform to conduct fierce online marketing. However, more emerging brands have obviously insufficient stamina in their distribution and sales. Sales positions are mainly concentrated in e-commerce channels.
"Now there are too many brands, and everyone says that the functions are similar, so consumers generally still choose big brands. After all, quality and reputation are there. Like a little genius, it is one of the best education brands in China. 360 is also an internet giant, technically speaking. Look, their products are more convincing,†said the manager of a chain of electrical city in Shanghai.
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