In the first half of the year, the trend of the Internet has continued to slump

According to the latest data, the first half of the Internet continued the downturn that began in the second half of 2009 and faced “internal and external problems”. If you want to break through, in addition to the hard work and performance of the major manufacturers in maintaining their own price advantage, major manufacturers should innovate in a targeted manner to create a unique netbook that meets the needs of consumers.

In the first half of the year, how is the current situation of the Internet continued to be depressed and how difficult to break through?

Our reporter Nie Xiaofei

According to reports, according to GfK China's national projection data, the total notebook shipments in the first half of the year were 13 million, an increase of 62.5% from the 8 million in the same period last year.

In sharp contrast to the overall situation of the notebook market, netbook sales have not changed substantially in a single month, and the proportion of the overall notebook market has been slowly declining. In the overall progress of the notebook market, stagnant netbooks have undoubtedly dragged the entire industry behind and are in a difficult position.

Laptop shipments continue to grow

With the acceleration of the social informationization process, computers have changed from the past luxury goods to the necessities of people's lives. They have become a well-deserved helper in the fields of work and life. Among them, notebook computers are more popular because of their portability and increasingly improved performance. Therefore, the notebook computer market has always maintained a strong momentum of development.

Gfukai’s national projection data clearly confirms this. In terms of absolute numbers, China’s notebook shipments totaled as high as 13 million in the first half of the year, an increase of nearly 5 million compared to 8 million in the same period of last year. On the other hand, the increase of up to 62.5% is also quite impressive.

According to the GfK China notebook 110 retail monitoring report, the retail sales of notebook PCs during the period from January to May 2010 increased by 88.2% year-on-year. Among them, the year-on-year growth rate of sales from January to April has always remained above 90%. The year-on-year growth rate in May fell to 65%, which has a certain relationship with the slowdown in market demand after May 1st. However, the growth rate of 65% is still a good result.

Previously, the iPad market was hot and the PC market was buoyant. Many analysts believe that the iPad will continue to erode the traditional PC market.

According to foreign media reports, Morgan Stanley analysts report that Apple iPad may be one of the reasons for the decline in notebook sales in the United States. Other analysts also said that the iPad may be invading the low-end notebook market.

There are similar arguments in China. According to media reports, David Roman, marketing director of Lenovo Group, recently issued an early warning to the Chinese PC market. He believes that the growth of China's PC market is still strong, but the growth rate has slowed down; it may have slowed from about 40% previously to about 20%.

The future development of China's PC market is not yet clear. However, it is undeniable that at least China's notebook computer shipments in the first half of the current year increased by nearly 63%, indicating that the overall development of the Chinese notebook computer market is still unsatisfactory.

Netbooks stuck in multiple predicaments

Relative to the overall development of the notebook computer market, the development trend of the Internet is not so optimistic. According to the latest data, the netbook product obviously did not keep pace with the overall market's rise, but continued the downturn that began in the second half of 2009, accounting for a decline from 9.8% in January 2010 to 8.7% in May. According to another report, due to the recent tight supply of netbook panels, and the previous price has fallen to the cost price, TFT LCD panel makers are considering increasing the price of netbook panels and plan to shift their production capacity to more profitable tablet panels.

The reason why the Internet situation that once became popular with the market is gradually becoming sluggish, and there are mainly the following reasons for the analysis:

First, the performance of the Internet itself is relatively weak. For a long time, compared with traditional laptops, the advantages of netbooks are mainly in terms of price and portability, but as laptop prices continue to decline, the advantage of netbooks is no longer. The weak performance is the development bottleneck faced by the Internet for a long time.

Second, the iPad, led by a tablet computer, has caused a certain impact on it. Since the launch of the iPad, there have been countless number of pumps, and in the market it has been a little bit of a siege. E-book makers have been extremely troubled, and PC makers are on the verge. The Tablet PC's heat generated by the iPad has made it difficult for the Internet, which is partially overlapping with tablet functions, to suffer. According to recent news, China's Shanzhai enterprise has now faded out of the netbook market, and has instead taken a giant step into the iPad tablet market. Faced with this tablet computer wave, some analysts even said that the Internet has been plunged into a situation of eternal loss, and ultimately replaced by tablet computers, disappeared in the market.

Third, the support network is still not perfect. As the name implies, the most important function of the Internet is, of course, the Internet. The so-called "workers want to do something good must first sharpen his tools." The development of netbooks will inevitably need to rely on the development of the Internet. At present, the development of related networks is still flawed, and 3G networks are still to be improved. As a result, the sales and application of netbooks cannot be effectively promoted in terms of tariffs and speeds.

How does the Internet break through the bottleneck market breakthrough?

Then, how can the netbooks in internal and external troubles break through these difficulties and win the first chance in the PC market with strong arms to defend their hard work?

In order to successfully break through the Internet, it is imperative to resolve the above-mentioned problems one by one before achieving self-salvation. Specifically:

On the one hand, netbooks need to be constantly improved in terms of performance and application. In response to this, many manufacturers have begun to act. It is reported that CPU giant Intel has released the first dual-core Atom processor designed for netbooks on August 23. Lenovo, Asus and Macro? And many other IT giants echoed. In terms of applications, Asustek and Intel have already set up application stores for netbooks, in order to increase the added value of products, increase the selling point of the market, and add more chips to their battle market.

On the other hand, people in the industry have different opinions on the impact brought by the iPad. Some analysts said that the Internet was once very popular in the past year, but it soon began to decline, and it was before the iPad market. As for the reason for the decline in sales of netbooks, the analyst believes that mainstream consumers are mainly aware of the deficiencies of netbooks and thus return to traditional notebooks. Yang Jianwen, deputy manager of the Asus E family's product department, also said that tablet computers eat the market share of e-books and have little impact on the Internet.

Of course, whether the tablet is eroded by the market share of the Internet, the Internet itself still has many problems. In addition to hard work and maintaining its own price advantage in performance and application, major manufacturers should also carry out targeted innovations to create a unique netbook. Only in this way, the netbook can hold its own side in a crowded market, and on this basis seek greater room for development. Obviously, domestic and foreign manufacturers have also seen this. According to foreign media reports, Handheld Group vendors from Sweden have recently launched an ultra-rugged tablet computer Algiz 7. In addition, macro? Recently launched a Aspire one 721 netbook, which uses the CULV ultra-thin platform against intel, in particular in the 3D performance highlights the strength of AMD integration, lightweight appearance, performance is quite expected.