According to data released by market research firm ComScore, computer hardware sales during the Christmas shopping season. With Internet users purchasing large quantities of iPads, e-book readers, notebooks, and other portable devices online, computer hardware has become the fastest-growing product during the holiday season, up 25% year-on-year.
The flat-panel TV price reduction stimulated the growth of consumer electronics products, which helped sales in this sector to increase by 22% year-on-year. Books and magazines increased by 21% year-on-year. Computer software, including games, grew by 16% year-on-year, and toys increased by 15% year-on-year.
The data provided by ComScore is based on online sales during the first 47 days of the November-December period. This year's data statistics are from November 1 to December 17.
In short, online sales this year are more optimistic than in 2009. From November 1, so far, the network sales have reached 27.46 billion US dollars. Weekly sales as of December 17 were US$5.15 billion, a year-on-year increase of 14%.
In November, the network had $1 billion in sales on Monday, an increase of 16% over the same period last year.
Free shipping promotions also helped increase sales. More than 1,500 network vendors participated in the free shipping day promotion on December 17th. The day's sales reached 942 million U.S. dollars. Compared with the same period of last year, there was no sales growth of 61%.
ComScore chairman Gian Fulgoni said in a statement: “Free shipping has become one of the popular themes during the holiday season in 2010. The week before Thanksgiving, we discovered that most of the free shipping measures adopted by online retailing are on consumption. The attraction is very attractive. The free shipping day will once again drive sales growth in the later shopping season."
The flat-panel TV price reduction stimulated the growth of consumer electronics products, which helped sales in this sector to increase by 22% year-on-year. Books and magazines increased by 21% year-on-year. Computer software, including games, grew by 16% year-on-year, and toys increased by 15% year-on-year.
The data provided by ComScore is based on online sales during the first 47 days of the November-December period. This year's data statistics are from November 1 to December 17.
In short, online sales this year are more optimistic than in 2009. From November 1, so far, the network sales have reached 27.46 billion US dollars. Weekly sales as of December 17 were US$5.15 billion, a year-on-year increase of 14%.
In November, the network had $1 billion in sales on Monday, an increase of 16% over the same period last year.
Free shipping promotions also helped increase sales. More than 1,500 network vendors participated in the free shipping day promotion on December 17th. The day's sales reached 942 million U.S. dollars. Compared with the same period of last year, there was no sales growth of 61%.
ComScore chairman Gian Fulgoni said in a statement: “Free shipping has become one of the popular themes during the holiday season in 2010. The week before Thanksgiving, we discovered that most of the free shipping measures adopted by online retailing are on consumption. The attraction is very attractive. The free shipping day will once again drive sales growth in the later shopping season."
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