Introduction: A few days ago, the State Council released a document proposing further expansion and upgrading of information consumption to benefit the general public. By 2020, it's anticipated that the scale of information consumption will reach 6 trillion yuan. Promoting the high-end upgrading of intelligent information products and driving consumer upgrades have become focal points within the industry. On August 29th, the three-way alliance between Sohu, DTS, and Xiaomi made its debut at the Yuet Hotel’s TV DTS zone, unveiling an exclusive line of Xiaomi TVs. Industry insiders remarked that this tripartite cross-border collaboration and the new home appliance ecosystem built around hardware + content + internet would deliver an unparalleled audiovisual experience, leading consumer upgrades.
Do not forget the early days, Yuet TV DTS zone targets the Blue Ocean of consumption upgrade.
Currently, a new generation of smart hardware is rapidly evolving. The State Council's document emphasizes combining industry trends to promote the application and popularization of digital home products and consumer electronics. For digital home products, enterprises are encouraged to develop smart home "product + service" models tailored to specific scenarios.
"In the near future, I believe that movies will ultimately become Internet-based. Not only in content production and distribution, but also in playback and experience, it will fully embrace the Internet," said Wang Quanfeng, General Manager of Sohu's Home Entertainment Division. He believes that the next generation of audio-visual carriers represented by Internet TVs is rapidly transforming and iterating, driving consumers' demand for home audio and video entertainment to rise significantly.
Today, consumption upgrades are occurring across all aspects of life. According to CBNData's report, post-90s and young female consumers are leading home scene consumption. Statistics show that China has reached 500 million households, with over 228 million people aged 20-29. The inherent potential of this vast consumer base brings immense imaginative space to the "living room economy."
Needless to say, content quality and user experience are critical factors in the success of home entertainment products. Based on these concepts and trend assessments, Sohu, China's earliest Internet video company, global audio technology leader DTS, and Xiaomi Technology Inc. launched the Sohu Video Studio TV DTS zone on the same day and exclusively debuted Xiaomi TVs.
"The three companies will integrate technological, content, and platform advantages, offering users Hollywood movies with 5.1 surround sound audio technology and 1080p HD picture quality for free, allowing consumers to enjoy a cinematic audiovisual experience at home," said the leaders of Sohu Video, DTS, and Xiaomi TV during their joint initiation of initial cooperation at the product launch and fan event.
Technology First, Creating Unparalleled Audiovisual Experience
Sound is the "invisible" presence in our lives. However, excellent sound effects can captivate audiences, drawing them deeper into the content. Many associate DTS with the film industry through iconic figures like director Steven Spielberg and the Jurassic Park series that propelled DTS to fame. Since then, DTS has solidified its position in the film industry and among major Hollywood studios.
As early as 1996, DTS won the highest honor in the American film industry, the Oscar for Best Film Technology. Currently, over 2 billion devices globally are equipped with DTS technology. It spans various product categories including AV amplifiers, computers, mobile devices, car audio systems, Blu-ray players, TVs, cinemas, and more. 93% of the nation’s best-selling Blu-ray discs utilize the DTS format as the primary audio track. "From the perspective of the Chinese movie market, eight of the top ten box office hits as of August 21st this year adopted the DTS:X format. 'Wolf Warrior 2,' which became a box office sensation, is currently being released and features both DTS:X versions," said Dr. Zhang Xiaoming, Vice President of Ecosystem Services at DTS China. With such a strong technical foundation, DTS will deepen its collaboration with Sohu and Xiaomi, providing viewers with high-quality multi-channel movie content and a superior surround sound and video experience.
Speaking of technological leadership, Wang Chuan, Head of Xiaomi TV, added, "It's no exaggeration to say that the Xiaomi TV 4 can transform your living room into a cinema in seconds." From a hardware standpoint, every Xiaomi TV supports DTS audio decoding and received the prestigious 2017 Red Dot Award for its design excellence. The Xiaomi TV 4 boasts a full range of DTS-HD audio decoding capabilities, delivering exceptionally immersive sound.
Content is King, Internet TV Audiovisual Service Has Great Prospects
The ultimate ecological experience is a crucial aspect of the "living room economy," with high-quality content being the core of the entire ecosystem. The scarcity of premium content resources is precisely one of the pain points limiting consumption upgrades.
In response, Wang Quanfeng stated that aside from maintaining a 90% coverage rate for domestic hit TV dramas, Sohu Video has made significant strides in web-based comedies, animated series, variety shows, and American dramas.
"The broadcasts ofç²¾å“ domestic dramas such as 'Assassin's Biography 2', 'Unwitting Master 2', 'Hypnotized Hypnotist', and 'Drawing Heart' have continued to grow, stimulating the growth of advertising, membership, and payment platforms. On the frontlines of producing high-quality variety shows and American dramas, Sohu Video remains at the forefront. Wang Quanfeng believes that as one of China's earliest Internet video companies, Sohu is dedicated to providing users with high-quality video services."
"Roughly calculated, if someone watched a movie every day from birth, it would take 74 years to watch all the movies available on Xiaomi TV," said Wang Chuan, Head of Xiaomi TV. He emphasized that the vast amount of content resources—such as Hollywood blockbusters, cinema releases, popular variety shows, and top TV dramas—is one of the main reasons fans love Xiaomi TVs. This is largely due to the powerful content partnerships with giants like Sohu.
Wang Chuan also highlighted that the deep cooperation between the three parties will ensure a continuous supply of high-quality audiovisual content for consumers, leading to a new chapter in consumer upgrades.
According to an agency survey and forecast, the penetration rate of smart TVs has increased from 19% to 86% in just three years from 2012 to 2015. By 2020, the overall scale of the "living room economy" will reach trillions of yuan, presenting excellent market prospects. The rapid growth rate is pushing the entire industry to accelerate the integration of technology and product innovation.
Analysis suggests that the in-depth cooperation between Sohu, DTS, and Xiaomi, along with the construction of a new home entertainment ecosystem based on hardware + content + the Internet, will set a new benchmark for cross-border cooperation and mutual benefit.
For more information on smart TVs and boxes, please visit Smart TV Information Network Sofa Butler (http://), China's influential website for TV boxes and smart TVs, offering information, communication, TV boxes, smart TVs, smart TV software, and answering questions.
TFT Display
TFT (Thin Film Transistor) is a thin film field effect transistor. The so-called thin film transistor means that each liquid crystal pixel on the Liquid Crystal Display is driven by a thin film transistor integrated behind it. This can Display Screen information at high speed, high brightness, and high contrast. TFT is an active matrix liquid crystal display.
The TFT-LCD liquid crystal display is a thin film transistor type liquid crystal display, also known as "true color" (TFT). TFT liquid crystal has a semiconductor switch for each pixel, and each pixel can be directly controlled by dot pulses, so each node is relatively independent and can be continuously controlled, which not only improves the response speed of the display, but also can be accurately controlled Display color gradation, so the color of TFT liquid crystal is more real.
In the fierce competition among many flat panel displays, why TFT-LCD can stand out and become the next-generation mainstream display is by no means accidental, it is the inevitable development of human technology and thinking mode. The liquid crystal has avoided the difficult light-emitting problem successively, and the light-emitting display device is decomposed into two parts by using the excellent characteristics of the liquid crystal as a light valve, namely the light source and the control of the light source. As a light source, brilliant results have been achieved in terms of luminous efficiency, full color, and life, and they are still being deepened. Since the invention of LCD, the backlight has been continuously improved, from monochrome to color, from thick to thin, from side fluorescent lamp type to flat fluorescent lamp type. The latest achievements in luminous light sources will provide new backlight sources for LCDs. With the advancement of light source technology, newer and better light sources will appear and be applied to LCDs. The rest is the control of the light source, the technology and process of the semiconductor large-scale integrated circuit are transplanted, the thin film transistor (TFT) production process has been successfully developed, the matrix addressing control of the liquid crystal light valve is realized, and the light of the liquid crystal display is solved. The cooperation of the valve and the controller enables the advantages of the liquid crystal display to be realized.
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