The 2017 China International Consumer Electronics Show (SINOCES) took place from September 22nd to 25th, 2017, at the Qingdao International Convention and Exhibition Center. As a special correspondent for PChome, I was on-site to bring you the latest updates from this major tech event.
On the opening day, Hisense made a strong impression with its new lineup of TVs, all centered around the theme of the 2018 FIFA World Cup. As the official sponsor of the event, Hisense showcased a range of cutting-edge products, including the 100-inch and 88-inch 4K laser TVs, the newly launched NU7700 series, the World Cup designated NU8800 series, and the limited edition U9 series ULED TV. These models featured advanced display technologies and were designed to deliver an immersive viewing experience.
One of the most impressive aspects of Hisense's presence was its laser TV pavilion. Laser TVs are quickly gaining traction in the ultra-large screen market due to their superior image quality and cost-effectiveness compared to traditional LCDs. Hisense has invested heavily in laser display technology, securing over 320 patents and mastering core components like the laser engine. Their 88-inch and 100-inch 4K laser TVs feature high-resolution optical engines, precision lens design, and advanced manufacturing processes. Each millimeter of optical resolution delivers up to 186 beams, resulting in incredibly sharp and realistic images.
Hisense also introduced the NU7700 influence series, which marked a breakthrough in television sound quality. This model uses the company’s proprietary "Air Acoustic Field Technology," solving the long-standing challenge of balancing sound performance with slim design. By using dual-mode resonance and sealed sound boxes, the TV delivers a powerful bass that is three times louder than traditional speakers. With a low-frequency response down to 56Hz, the NU7700 offers deep, rich sound that enhances home entertainment experiences, especially for music and karaoke.
Another highlight was the U9 series, the flagship product of Hisense and the exclusive 2018 World Cup edition. Featuring up to 1,000 independent backlight zones and 4,096-level dimming technology, the U9 series delivers unmatched contrast, detail, and depth—something ordinary TVs simply can’t achieve.
Beyond TVs, Hisense also showcased its smart home system, which has evolved from one-way control to multi-dimensional interaction. The system now supports hundreds of smart devices, allowing users to control everything from curtains and lights to air conditioners and washing machines—all through a single interface on their TV. Voice control is a standout feature, enabling hands-free operation of devices like smart speakers, security systems, and even interactive robots that can tell stories or play games with children.
Overall, the 2017 SINOCES highlighted Hisense’s leadership in consumer electronics, particularly in display and smart home technologies. For more coverage, visit [SINOCES Special Page](http://sinoces.pchome.net/).
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