Do not forget the early days, Yuet TVDTS area aimed at consumption upgrade Blue Ocean
Currently, a new generation of smart hardware is accelerating change. In the State Department’s document on further expanding and upgrading information consumption, it is clarified that it is necessary to combine the development trend of the industry and focus on promoting the application and promotion of digital home products and applied electronic products. In terms of digital home products, it is proposed to encourage enterprises to develop smart home “product + service†models for customized application scenarios.
“In the near future, I believe that movies will eventually become Internet-based. Not only in the form of content production and distribution, but in terms of play and experience, it will be completely Internet-based.†Wang Quanfeng, general manager of Sohu’s video home entertainment division, believes that the new generation of audio-visual carriers represented by Internet TV is rapidly updating and iterating, and consumers’ demand for home audio and video entertainment will also be “highly increasedâ€.
Today, consumption upgrading is happening everywhere in life. From the CBNData “Report†also pointed out that “post-90s†and young female consumers are the leaders in home scene consumption. According to statistics, the number of households in China has reached 500 million households and the population of 20-29 years old has exceeded 228 million people. The endogenous potential of the huge consumer population base has brought tremendous imagination space to the “living room economyâ€.
Needless to say, content quality and user experience are key factors in the success of home entertainment products. Based on the above concepts and trend judgments, to meet consumer demand for upgrades, China's earliest Internet video company Sohu, global audio technology leader DTS, and Xiaomi Technology Inc. launched the Sohu Video Studio TV DTS area on the same day, and exclusively launched Xiaomi TV.
“The three companies will integrate the advantages of technology, content, and platform, and provide Hollywood movies with 5.1 surround sound audio technology and 1080p HD picture quality to users free of charge, so that consumers can enjoy a cinematic audio-visual experience at home without leaving home. At the product launch and fan meeting held on the same day, Sohu Video, DTS, and Xiaomi TV's tripartite leaders jointly initiated the initial cooperation.
Technology first, creating unfettered audio and video experience
Voice is the existence of "invisible" in life. But good sound effects can make people forget about themselves and concentrate more on content. When it comes to the origins of DTS and the film industry, many people think of director Steven Spielberg and the Jurassic Park that made DTS famous overnight. Since then, DTS has laid a decisive position in the film industry as well as mainstream Hollywood studios.
As early as 1996, DTS won the highest award in the American film industry Oscar - Best Film Technology Award. Currently, there are more than 2 billion devices equipped with DTS technology worldwide. Involved in product areas including AV amplifiers, computers, mobile devices, car audio, Blu-ray machines, television, cinemas and so on. 93% of the nation’s best-selling Blu-ray discs use the DTS format as the main audio track. "From the perspective of the Chinese movie market, eight of the top ten films at the box office as of August 21 this year adopt the DTS:X format. Currently, 'War Wolf 2', which has become a box office myth, is currently being released. Both of them have adopted the DTS:X version," said Dr. Zhang Xiaoming, vice president of ecosystem services at DTS China. With such a deep technical foundation, DTS will cooperate with Sohu and Xiaomi in depth and will provide viewers with high-quality multi-channel movie content and a better surround sound and video experience.
Speaking of technology leadership, Wang Chuan, head of Xiaomi TV, added, "It's not an exaggeration to say that Xiaomi TV 4 is a high-end product that can change the living room into a cinema in the second." From the hardware point of view, every millet TV supports DTS audio decoding, which captured the Oscar in the design sector - the 2017 Red Dot Award for the Millet TV 4 also has a heavy upgrade. The full range of DTS-HD audio decoding is supported, and the sound is extremely shocking.
The content is king, Internet TV audio and video service has great prospects
The ultimate ecological experience is an important part of the “living room economy,†and good content is the core of the entire ecology. The scarcity of high-quality content resources is precisely one of the pain points that limit consumption upgrading.
In response, Wang Quanfeng stated that in addition to maintaining a 90% coverage rate for domestic hit TV dramas, Sohu Video also made frequent efforts in web-based comedy, net animation, variety shows, and American dramas.
“The broadcasts of several boutique home-made dramas such as Assassins' Biography 2", Unwitting Master 2", ‘Hypnotized Hypnotist’, and ‘Drawing Heart’ have continued to increase, stimulating the growth of advertising, membership, and payment platforms. On the frontline variety and on-line production of US dramas, overseas content, etc., Sohu Video continues to maintain its leading position in the first platform of the US drama.†Wang Quanfeng believes that Sohu, as one of the earliest Internet video companies in China, will be committed to providing high-quality video service to users.
"Roughly calculated, if a person watches a movie every day from the first day of birth, it will take 74 years to watch all the movies on Xiaomi's TV." Wang Chuan, head of Xiaomi TV, said that as an exclusive terminal on the TV DTS area of Yuet Office. The huge amount of content resources such as Hollywood blockbusters, cinema movies, hot variety shows, and head TV shows is one of the most important reasons for fans of Xiaomi TV. This is also due to the powerful combination of content giants such as Sohu.com. It does not matter.
Wang Chuan, head of Xiaomi TV, also stressed that the three parties’ in-depth cooperation will open up a continuous supply of high-quality audio and video content for consumers, leading the consumer update to a new chapter.
According to an agency survey and forecast, the penetration rate of smart TVs has increased from 19% to 86% in the short period of three years from 2012 to 2015. By 2020, the overall scale of the “living room economy†will reach trillions of yuan, and there will be good market prospects. The rapid growth rate is pushing the entire industry to accelerate the integration of technology and product innovation.
According to the analysis, the in-depth cooperation between Sohu, DTS, and Xiaomi, and the construction of a new home entertainment ecosystem based on hardware + content + the Internet, will become a new benchmark for cross-border cooperation and mutual benefit.
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