In the face of huge market opportunities and such crazy lighting market competition, the world's leading LED companies are increasing their research and development efforts, and new technologies continue to make breakthrough progress. The pace of LED lighting technology innovation is accelerating. Identify and consolidate the positioning in the lighting market competition.
At present, LED lighting industry has formed a three-footed industry distribution and competition pattern dominated by the United States, Asia, and Europe. International Nichia Chemical, Toyota Synthetic, Cree, Philips, OSRAM and other five giants monopolized the high-end product market. These five major companies have their own characteristics in terms of products and markets, and have formed a complete LED industry chain. They use their innovative advantages in the fields of new products and new technologies and are mainly engaged in the production of high value-added products.
Lighting Market Core Competitiveness Orientation in 2011
Traditional lighting giants have introduced LED new light sources to accelerate the formation of new business models. Governments of various countries actively formulate environmental protection laws and prohibit the use of incandescent lamps. In addition, it is worth mentioning that the LED industry in Taiwan in China has risen rapidly in recent years, and its chip production and packaging output occupy the top position in the world. According to statistics, the market share of Taiwanese products in China is more than 60% in the world, but its product quality cannot yet enter the first echelon.
As the global lighting power consumption is 20% of the total annual electricity consumption, and as many as 90% of the electrical energy is converted into heat energy, it is not economical. Under the consideration of environmental protection and energy saving, LED lighting has rapidly become a concern. Technology and industry. At the same time, governments of various countries actively formulate environmental protection laws and regulations. Under the stimulation of dual interests of the market and regulations, the global LED industry is rapidly growing.
The benefits of LED lighting are obvious. In 2007, Australia introduced the first ban on the use of incandescent lamps in the world. In March 2009, the European Union passed regulations on the elimination of incandescent lamps. Therefore, two major traditional lighting companies in the world, OSRAM and Philips, have accelerated their deployment in the field of LED lighting in recent years. Their entry promoted the rapid development of the LED lighting market and accelerated the progress of LED technology. The advantages of LED lighting are self-evident. LED lamp has high luminous efficiency and long life. Its luminous efficiency can reach 2.5 times that of fluorescent lamps and 13 times that of incandescent lamps. The luminous efficiency of incandescent lamps is very low, only 5% of the electrical energy is converted into light energy, and 95% of the electrical energy is wasted. With the rapid development of the LED industry in the lighting field, traditional lighting giants hope to make the lighting products more innovative by introducing new light source designs. Therefore, the two areas of LED lighting and traditional lighting are gradually being combined to accelerate the formation of a new lighting business model, which is very conducive to the rapid promotion of the use of LED lighting.
Domestic situation
Emerging markets in Russia increased by 166.8%, the South American market increased by about 121%, the Middle East market also increased by 43%, and Africa's growth rate was only 14% slower. Among the emerging markets, only the ASEAN market did not rise in value, but fell by 8.6% over the same period of last year.
The current problems in the lighting industry are mainly manifested in the lack of long-term development strategy awareness, outstanding performance in quick success and instant benefits, lack of effective control over product quality, low export-oriented markets, and weak market competitiveness, which are both the focus of assistance and supervision. It is also a difficulty and focus in the optimization and upgrading of industrial structure. In the first half of the year, due to the favorable factors of the international economic recovery, the export of lighting products in Zhongshan increased significantly year-on-year, but problems such as the lack of effective control over product quality, the low-end export-oriented market, and weak market competitiveness are still prominent.
In view of the current problems in the lighting industry, the Zhongshan Inspection and Quarantine Bureau has increased its support for production companies since the second half of 2009, combined with the promotion of new classification management methods, and has targeted and dispatched key personnel to help enterprises. Find problems and prescribe drugs to encourage companies to take the road of quality and brand. Since 2008, affected by the subprime mortgage crisis in the high-end markets of the United States and Europe and the Greek credit crisis, many electric light sources and lighting companies in Zhongshan have sought to develop Middle East, South America, and ASEAN regions that focus on mid- to low-end products. Profits meet the low price requirements of customers and reduce the overall quality of export lamps. Among them, the problems of energy-saving lamps, outdoor lamps, and LED lamps are more prominent.
At present, LED lighting industry has formed a three-footed industry distribution and competition pattern dominated by the United States, Asia, and Europe. International Nichia Chemical, Toyota Synthetic, Cree, Philips, OSRAM and other five giants monopolized the high-end product market. These five major companies have their own characteristics in terms of products and markets, and have formed a complete LED industry chain. They use their innovative advantages in the fields of new products and new technologies and are mainly engaged in the production of high value-added products.
Lighting Market Core Competitiveness Orientation in 2011
Traditional lighting giants have introduced LED new light sources to accelerate the formation of new business models. Governments of various countries actively formulate environmental protection laws and prohibit the use of incandescent lamps. In addition, it is worth mentioning that the LED industry in Taiwan in China has risen rapidly in recent years, and its chip production and packaging output occupy the top position in the world. According to statistics, the market share of Taiwanese products in China is more than 60% in the world, but its product quality cannot yet enter the first echelon.
As the global lighting power consumption is 20% of the total annual electricity consumption, and as many as 90% of the electrical energy is converted into heat energy, it is not economical. Under the consideration of environmental protection and energy saving, LED lighting has rapidly become a concern. Technology and industry. At the same time, governments of various countries actively formulate environmental protection laws and regulations. Under the stimulation of dual interests of the market and regulations, the global LED industry is rapidly growing.
The benefits of LED lighting are obvious. In 2007, Australia introduced the first ban on the use of incandescent lamps in the world. In March 2009, the European Union passed regulations on the elimination of incandescent lamps. Therefore, two major traditional lighting companies in the world, OSRAM and Philips, have accelerated their deployment in the field of LED lighting in recent years. Their entry promoted the rapid development of the LED lighting market and accelerated the progress of LED technology. The advantages of LED lighting are self-evident. LED lamp has high luminous efficiency and long life. Its luminous efficiency can reach 2.5 times that of fluorescent lamps and 13 times that of incandescent lamps. The luminous efficiency of incandescent lamps is very low, only 5% of the electrical energy is converted into light energy, and 95% of the electrical energy is wasted. With the rapid development of the LED industry in the lighting field, traditional lighting giants hope to make the lighting products more innovative by introducing new light source designs. Therefore, the two areas of LED lighting and traditional lighting are gradually being combined to accelerate the formation of a new lighting business model, which is very conducive to the rapid promotion of the use of LED lighting.
Domestic situation
Emerging markets in Russia increased by 166.8%, the South American market increased by about 121%, the Middle East market also increased by 43%, and Africa's growth rate was only 14% slower. Among the emerging markets, only the ASEAN market did not rise in value, but fell by 8.6% over the same period of last year.
The current problems in the lighting industry are mainly manifested in the lack of long-term development strategy awareness, outstanding performance in quick success and instant benefits, lack of effective control over product quality, low export-oriented markets, and weak market competitiveness, which are both the focus of assistance and supervision. It is also a difficulty and focus in the optimization and upgrading of industrial structure. In the first half of the year, due to the favorable factors of the international economic recovery, the export of lighting products in Zhongshan increased significantly year-on-year, but problems such as the lack of effective control over product quality, the low-end export-oriented market, and weak market competitiveness are still prominent.
In view of the current problems in the lighting industry, the Zhongshan Inspection and Quarantine Bureau has increased its support for production companies since the second half of 2009, combined with the promotion of new classification management methods, and has targeted and dispatched key personnel to help enterprises. Find problems and prescribe drugs to encourage companies to take the road of quality and brand. Since 2008, affected by the subprime mortgage crisis in the high-end markets of the United States and Europe and the Greek credit crisis, many electric light sources and lighting companies in Zhongshan have sought to develop Middle East, South America, and ASEAN regions that focus on mid- to low-end products. Profits meet the low price requirements of customers and reduce the overall quality of export lamps. Among them, the problems of energy-saving lamps, outdoor lamps, and LED lamps are more prominent.