Grab the Tablet PC Market: Competing for Hegemony or Three Kingdoms

In recent days, the Hanwang has been able to say that the house leak is facing nightly rain. Hanwang Technology's nine current senior executives collectively reduced their shareholdings, accumulating a total of 87,106,700 yuan. As soon as the news came out, Hanwang Technology's stock price continued to tumble, and the media questioned its executives for alleged insider trading.

This listed company, which has led the trend of electronic paper books in China, has come to a fork in the flat panel market.

In 2008, the Hanwang electric paper was written in the world and set off a wave of electronic paper books. In 2009, Hanwang sold a total of 266,000 electronic paper books with sales of 580 million yuan. In 2010, it was as much as 1.237 billion yuan.

In just one year, the situation turned sharply. Where is the crux of the Hanwang? Perhaps not because of the Hanwang itself, but more because of the general trend of the competitive environment around the world.

Apple's Unusual Tips In early 2010, Apple introduced a revolutionary tablet iPad. Once the iPad was launched, it became popular around the world. Even the head of Hanwang Liu Yingjian had to admit that "the iPad has replaced five things after its launch, such as digital photo frames, game consoles, netbooks, MP4, and electronic paper books. These five kinds of things are basically entertaining... ”

Apple's control of costs and product excellence have made it difficult for every competitor to fight back. The international giants who fell under Apple products included Microsoft, Dell, and even Nokia, which was originally irrelevant.

What's more, it must be mentioned that one of the reasons for Apple's launch of the iPad is to compete with Amazon for the e-reading market, launching iBooks applications, and dividing it with the booksellers. Using hardware and software to control content, this is Apple's unique secret of painstaking efforts: use iTunes to control the music market, use the App Store to control the application market. Today, iBooks controls the huge e-book market.

However, although the iPad is smooth on the frontal battlefield, no one can match it, but there is an undercurrent that is surging. The alliance between Android and major hardware providers provided by search giant Google is rushing to eat this emerging market.

Although Motorola, Dell, Lenovo, Samsung and other traditional hardware manufacturers are not Apple's rivals in the overall strength of tablet PCs, but relying on the open source Android system provided by Google, all hardware vendors have made every effort to launch a new one. Section of the tablet to counter iPad.

The advantage of Android is that it is open source and supported by Google, which is technically not inferior to Apple. But Google has always been no longer than the hardware manufacturing and development. Google and the major manufacturers in the run-in, the various companies in the Android Alliance are also thinking about each other, the standard is difficult to unite.

However, everyone picks up firewood with high flames. In some hardware areas, Samsung and other manufacturers have more advantages; in terms of new technology breakthroughs, Google is more creative. Some features of the Android system have already surpassed Apple's closed iOS system. In time, the Android Alliance will compete with Apple.

The cottage plate debuted in the era of mobile phones, the cottage mobile phone once occupied the low-end mobile phone market, and set off a two-year boom. The recent overseas market research organization DisplaySearch released a report saying that in the first quarter of 2011, shipments of so-called “white card” tablet PCs without a brand increased by 235% to reach 1.9 million units; market share increased to 19.6%, exceeding Samsung, HP, Lenovo, Acer and other big names, the market share second only to the Apple iPad.

Cottage cottage flat with the same strategy as the cottage mobile phone, using price war blood to wash the market.

A cottage Tablet PC, the lowest price is only 500 yuan, in today's skyrocketing prices, the ability of cottage manufacturers to reduce costs is still so powerful.

Of course, the stronghold of the cottage is still in Shenzhen. According to insiders, 80% of the cottage flats are produced in Shenzhen. The cottage mobile phone production chain has been put into use in the era of flat panel production.

Tablet PCs are more like a lasting industry than flashlights on netbooks and electronic paper books. Some studies have said that selling a tablet computer will reduce the sales of a laptop. This shows that tablet computers have a strong alternative to ordinary computers and can also bring continuous income to the company in the future.

Of course, the high-end market will still be dominated by big brands, but in the second and third tier cities of Latin America, the Asia-Pacific region and China, some computers have not yet been popularized, and the cottage has its own market. In these areas, the elimination of the digital divide is the first, and the fineness of the product will not require too much.

The two male hegemony or the computer makers of the three countries are all considering the tablet as the future growth point. Dell Hewlett-Packard Lenovo Asus and other top traditional computer makers have launched their own tablet PCs. It's a good thing. Second, in this key market, it must be done first.

Lenovo, the largest computer manufacturer in China, is even more ambitious. President Rory Reid of Lenovo said Lenovo will launch the IdeaPad and ThinkPad series of Android tablets in the United States this summer, and will also release Windows 7 tablets later this year.

The tablet PC market has almost become the most concentrated area for competition. Nowadays, the giants of the Internet, computer manufacturers, handset makers, and cottage manufacturers have formed competition. The Warring States period of the hegemony for the hegemony has only just begun. This is also in line with the trend in the IT field. The future competition boundary is becoming increasingly blurred. Technology and innovation are the first. Even if they get the top spot in their field, if they do not work hard, they will be The next door A2 easily surpassed.

Apple, which pioneered the flat-panel market, is obviously taking a step ahead of everyone else. Others are still exploring systems and hardware. Apple's system has improved. However, Apple is far from being able to sit back and relax, because another IT giant, Microsoft is eyeing. Microsoft, which has played in the Tablet PC field for a long time but rushed to a late set, is not reconciled. Microsoft will launch the first Windows operating system designed specifically for tablet PCs. Whether it can win the glory of the computer era wintel, but Microsoft's technology can not be underestimated, the future of the flat-panel market, is the two male hegemony, or the Three Kingdoms, to see Microsoft and Google.

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