China's mobile video market reached 681 million in 2010

According to statistics released by Analysys International, the mobile video market in China grew rapidly in 2010. In the first quarter of last year, the market size was only RMB 66 million, and it eventually reached RMB 681 million.

Analysys International’s report stated that last year was an important year for accelerating the development of China’s mobile video market. First of all, major events such as the Olympic Winter Games, the World Cup, and the Asian Games will be a good opportunity for the promotion of new mobile value-added services such as mobile video. Especially during the World Cup, major telecom operators have stepped up the promotion of mobile video services. Sales promotion is an important factor driving the soaring of the mobile video market in the second quarter of last year. The rapid adoption of smart phones and the improvement of network infrastructure services such as 3G communication networks and CMMB networks have improved the experience of mobile video services. Reduced the use threshold of mobile video services; In addition, mobile video services have become a new round of value-added services for telecom operators. In addition, video websites based on the Internet have launched mobile video clients and services, especially potatoes and Youku. Telecommunication operator content partners, while expanding their diversified profit sources for themselves, provide users with richer video content and service options.

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