3D TV is difficult to break in the short term "healthy door"

Under the strong pursuit of the Japanese and South Korean giants, the global color TV industry set off a wave of 3D waves. However, due to the health risks that cannot be solved in the short term, 3D TV is still far away from the popularization of the market.

The “Avatar” is a dismal performance in the global market. Apart from creating a box office legend, the biggest contribution is to accelerate the process of 3D applications. At the same time, some Japanese and South Korean TV manufacturers sniffed out business opportunities, took the opportunity to stir up the concept of "3D," and quickly invested in R&D, production, promotion, and sales of 3D TVs. However, it is regrettable that compared with the enthusiastic ideals of the manufacturers, the purchase of consumers is very deserted.

Every year on the eve of Spring Festival is a great opportunity for TV sales, and 2011 is no exception. The reporter visited the three major home appliances stores in the capital on January 22 and 23 and found that LED TV sales were hot and 3D TVs were rarely received.

At Dazhong Zhongta Store and Gome Madian Store, the reporter saw many customers experiencing 3D TVs and showed great interest in 3D TVs, but ultimately they would not buy them.

A shopping guide at Dazhong Zhongtadian said that 3D TVs are really hard to sell. People are most concerned about the current issue is the price, an ordinary 3D TV prices are generally around 10,000 yuan, plus some accessories, such as 3D players, 3D glasses and the like, the price may reach 20,000 yuan, this The price is not something ordinary people can afford.

This is also true because of the high cost of R&D and production technology, which has caused the price of 3D TVs to discourage global consumers. Not only that, 3D glasses and 3D player, 3D film source are needed to successfully see the 3D screen. The three are indispensable, which is undoubtedly one of the resistance of consumers to buy 3D TV.

Because of this, even though manufacturers have stepped up promotional efforts, 3D TVs are not optimistic about the performance of the global market including the Chinese market.

According to the European Christmas Shopping Survey released by French shopping site Twenga in 2010, 52% of Britons do not want to receive 3D TV gifts on Christmas Day. The British’s rejection of 3D TV seems to be predictable. According to a survey released by research company Deloitte/YouGov, only 2% of Britons are willing to purchase 3D TV.

Under the support of the rational consumption concept of consumers, this phenomenon of unwelcome 3D TVs also exists in Germany, the Netherlands, Spain and other countries. In the United States, a survey conducted by the Consumer Electronics Association of the United States showed that about 89% of respondents believe that wearing special 3D glasses will limit them from doing other things while watching TV.

What is even more surprising is that Japanese consumers, who have always been interested in emerging electronic technologies, are not too "cold" to 3D TVs. According to a survey released by Kakaku, Japan's largest shopping guide website, in July 2010, 67.4% of Japanese consumers are not interested in buying 3D TV.

Health risks become the biggest obstacle Compared with the cold sales situation, the health risks of 3D TVs for viewers have become a huge obstacle to the major manufacturers and consumers.

The "side effects" of 3D on human health have gradually begun to show. I believe that many users who have experienced 3D TVs will feel this way: After watching the 3D images for a long time, they will experience uncomfortable symptoms such as eye discomfort, head dizziness, and even nausea.