After the non-publicly traded company underwent restructuring, the newly formed LeTV, led by Sun Hongbin, released its semi-annual financial report on the evening of August 28. As expected, the losses fell within the range of the previously announced performance forecast, with a total loss of approximately 637 million yuan in the first half of the year. Given these less-than-stellar financial results, LeTV found itself back in the spotlight once again. Faced with this situation, many people expressed concerns about the future of the company, even speculating about its potential cessation of operations. However, during this time, certain investors shared a product package image featuring the LeTV Super 4X55M Eco Edition. The production date marked was August 21, 2017, clearly indicating ongoing production activities, thereby debunking the rumors.
According to insiders at LeTV, the current batches of products are being manufactured by Yichang, and LeTV places orders with its manufacturing partners. Once production is complete, the finished goods are stored in the foundry's warehouses. Subsequently, LeTV distributes various models of TVs globally. When specific models reach a safe inventory level, new production lines are reopened for those models. This cyclical process refutes the external rumors suggesting an abrupt halt in production.
LeTV’s foundry partners now include TPV, Yichang, TCL, and Zhongqiang, following the withdrawal of Foxconn. By the conclusion of this round of negotiations, LeTV anticipates expanding its foundry network to include two to three additional manufacturers, potentially increasing the total number of foundries to seven.
Industry analysts believe that LeTV is preparing for the upcoming 919 Music Festival, leveraging its strong reputation to drive another wave of sales. Last year, LeTV sold 802,000 TVs on 919, achieving a one-day sales record.
Since Sun Hongbin joined LeTV’s listed company system, New LeTV has accelerated efforts to formulate a new strategy aimed at achieving profitability. Ensuring the stable growth of the core business, particularly the smart TV sector, remains a top priority. Post-integration, New LeTV aims to achieve profitability across LeTV and related system companies.
The current market environment presents several favorable conditions for New LeTV. Industry predictions suggest that the cost of upstream TV panel supplies will decrease in the second half of the year, coinciding with the sales season, which could drive the TV industry toward a turning point. Smart TVs are expected to continue their robust growth trajectory, enhancing platform value, benefiting companies like New LeTV that adopt a "service profitability and high-end line" model.
Despite negative revenue in the first half of the year, LeTV’s large-screen operation business maintained a strong growth momentum. For instance, large-screen advertising revenue increased by 63% year-over-year in the first half of the year, with 81 new clients added. In July, the synchronized theater box office revenue grew by 36%, while Pingxin Shopping recorded a 16% month-on-month increase and a 15.71-fold year-on-year rise.
New LeTV CEO Liang Jun emphasized that the company has a stable user base of tens of millions, with millions of users activating daily. Even without selling new TVs, the company could generate hundreds of millions of dollars annually.
Industry experts believe that New LeTV has reached its lowest point. If it can address funding constraints, leverage its brand value, expand its user base, and capitalize on favorable market conditions, the likelihood of recovery is high. Particularly, with the growing praise for LeTV’s operational capabilities and the approach of a dividend period, the probability of a rebound appears promising.
For updates on smart TVs and boxes, check out Smart TV Information Network Sofa Butler (http://). As China’s leading website for TV boxes and smart TVs, it provides comprehensive information, communication platforms, and resources related to TV boxes, smart TVs, and smart TV software.

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