AVS decoder chip SV6111

AVS decoder chip SV6111

Shanghai, China, August 27, 2007-As one of China's leading wireless baseband chip suppliers, Spreadtrum Communications Limited (NASDAQ: SPRD; hereinafter referred to as "Spreadtrum") today announced the launch of the world's first commercial AVS audio and video decoding chip -Spreadtrum's new product SV6111 audio and video decoding chip. AVS is China's digital audio and video codec technology standard with independent intellectual property rights. After repeatedly making outstanding achievements in the field of wireless baseband chips, Spreadtrum believes that its SV6111 solution will also make breakthroughs in the field of audio and video chips.

The SV6111 audio and video decoding chip implements all the decoding functions required by the AVS standard and supports the MPEG-2 standard. The chip adopts international advanced SoC design technology, integrates important software processing systems and more hardware processing functions, making it more integrated, stronger processing capacity, and significantly reduced cost and power consumption. The chip is also the first "system-level" AVS audio and video decoding chip with powerful multimedia processing functions.

The SV6111 chip supports real-time decoding in both high-definition (HD) and standard-definition (SD) modes. It has the mainstream functions required for current and future digital TV set-top box products, and can be applied to network TV, cable digital TV, satellite digital TV and Terrestrial transmission of digital TV and other fields. The actual test performance of the chip is good, and the product performance is stable. At present, SV6111 chip samples have been shipped, and it is believed that commercial products using SV6111 chip will be available in the near future.

For Spreadtrum's successful launch of the world's first AVS audio and video decoding chip, Professor Gao Wen, the leader of the AVS working group, said: "Spreadtrum, as a leading IC design company in China, has made considerable efforts and success in the AVS standard of independent intellectual property rights in China The AVS audio and video decoding chip was launched, which is an important milestone in the industrialization and commercialization of the AVS standard. "

AVS is China's second-generation source codec standard with independent intellectual property rights. The SV6111 chip is also another strong support for Chinese standards after Spreadtrum successfully developed the world's first TD-SCDMA mobile phone core chip, which not only promoted The development of China's independent intellectual property source standards will also play an important role in making the information industry bigger and stronger.

When talking about product launch, Cao Qiang, vice president of Spreadtrum Marketing, said, "Spreadtrum has been devoted to technical research and product development in the field of AVS for several years. We believe Spreadtrum not only leads in the development and commercialization of AVS chips, but has Make an important contribution to the advancement of the AVS standard. The launch of the SV6111 chip marks Spreadtrum's achievement of its first important milestone in the field of audio and video chips. "

The SV6111 audio and video decoding chip implements all the decoding functions required by the AVS standard and supports the MPEG-2 standard. The chip adopts SoC design technology, integrates important software processing systems and more hardware processing functions, making it more integrated and more powerful, while significantly reducing costs and power consumption. The chip is also the first "system-level" AVS audio and video decoding chip with powerful multimedia processing functions.

The SV6111 chip supports real-time decoding in both high-definition (HD) and standard-definition (SD) modes. It has the mainstream functions required for current and future digital TV set-top box products, and can be applied to network TV, cable digital TV, satellite digital TV and Terrestrial transmission of digital TV and other fields. The actual test performance of the chip is good, and the product performance is stable. At present, SV6111 chip samples have been shipped, and it is believed that commercial products using SV6111 chip will be available in the near future.

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