"Zero Distance Buyers" Changhong and Sichuan Post Establish a New Model of Rural E-commerce

On January 18, Changhong and Sichuan Branch of China Post Corporation signed a strategic agreement in Chengdu. According to the agreement, the two sides will explore new models of rural e-commerce services based on their respective advantageous resources and channels, so that villagers can more easily and quickly purchase smart products such as Changhong TVs, air conditioners, mobile phones, and Meiling refrigerators, improve their living standards, and promote new rural areas. economic development.


Mutual benefit and win-win cooperation
From the military industry, color TV industry, to the diversified development of information electronics, Changhong has become a comprehensive multinational enterprise group integrating military industry, consumer electronics, and core device R&D and manufacturing, and is now facing globally competitive information appliance content and services. The provider is advancing. This time, Changhong and China Post have both cooperated to jointly expand the sales system under the rural market line, which is of great significance to Changhong.

Liu Tibin, general manager of Changhong Stock Co., Ltd., stated that the postal company has a vast logistics network and can improve the Changhong branch's logistics distribution capabilities. It has vertical and horizontal online and offline channels, which can provide necessary support for Changhong e-commerce channel expansion.

According to briefings, Changhong and the Post have established business, product, channel and financial business connections, and the two parties will formulate detailed and pragmatic plans for the promotion of strategic cooperation. At the same time, in order to enhance cooperation efficiency, the top level of both parties will establish a mutual visit system and jointly formulate a strategic plan.

Channel sinking, service upgrade
With the advent of the Internet era, online shopping for home appliances has become the most favored way of consumption for young consumers. Especially in the past two years, online channel retail sales and retail sales have both exceeded the line, and e-commerce brands have begun to focus on rural home appliances.

However, there are still many weak links in the construction of China's consumer environment. Rural consumption, network consumption and other areas are still “chaos”, and products of various breakdowns and problems frequently flow into the rural market. At the same time, problems such as long distances to purchase, unreachable delivery channels, and incomplete after-sales service systems have seriously infringed upon the rights and interests of users.

According to Guo Dexuan, deputy general manager of Changhong Stock Company, Changhong will rely on Sichuan Post’s strong online and offline channel resources, and through the postal channels of the postal channels such as the Ule platform and the province’s business outlets, village postal music shopping centers, and convenience service stations. The Changhong flagship store, the "Personal dispensers" purchasing area, and the Ule shop, etc., promote the digital home appliance products to further penetrate into the rural areas below the township level, and truly let the people, especially rural people, stay out of the village and can buy at home. To affordable, high quality home appliances.

It is understood that "Postal dispensers" is the only system developed by the Post to effectively serve the rural e-commerce market. Shangchao, Xiaodian, and other physical stores have joined the postal service, and they have achieved online and offline resource interoperability by loading software systems. At present, the province has developed "mail dispensers" 18,000 franchise village postal music shopping site, is the best choice for Sichuan Changhong home appliances into the village.

Du Weihong, general manager of China Postal Group Sichuan Branch, also stated that the two parties will cooperate in developing new platforms and new mechanisms, upgrade services, and bring the latest, best, and most affordable smart appliances to the rural market through China Post's channel resources. .

According to another report, Changhong will also cooperate with China Post Group in the next step, benefiting the country’s rural residents, so that the people in the country can achieve the “Made in Sichuan” purchase from the village and further expand the brand influence of Changhong Home Appliances.

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