In 2015, a number of LED companies have successively reached cooperation with Internet technology companies, vowing to be a big smart lighting industry. So, can you expect Internet technology companies to rescue smart lighting? In fact, this issue is not doubtful in the lighting industry. Smart lighting is an important part of smart homes. It may be a good idea to jump out of the lighting and look at the whole smart home level.
In 2014, Google paid a total of 3.2 billion US dollars to acquire NEST, a smart home company. The main product is a thermostat, which triggered industry shocks. Undoubtedly, whether you agree or not, the concept of smart home began to rise in China in 2015, and as the Sparks are generally in the industry, the Internet industry is scornful and thinks that the concept is bigger than the actual; while the real estate industry is regarded as a guest, it seems to be In order to continue the "internet thinking", without making a TED speech, and creating a "technical model room", there is no way to sell a house.
Behind the glare of the chasing after the magnifying glass, what should be seen about the combination of this not-so-new industry and industry?
Industry: The Image of Bubbles
In the last year before the millennium, scientists are still worried about the harm that the millennium bug may bring to the world. In the 80s of that year, they just started the Internet enlightenment education. The portal is still worried about how to make money, and the investment trend of e-commerce websites. When I arrived, I didn't feel the end of the 2000 Internet bubble that was warm and cold.
The smart home located in the two major outlets of real estate and the Internet is also facing such a strange phenomenon: the concept of smart home has been proposed for a long time, and intelligent control equipment is used in high-end residential buildings, such as security, lighting, automatic doors and windows, temperature regulation, etc. . Because it is not highly popular, smart home equipment has become synonymous with "high-end" and "high price". Until the concept of "Internet of Everything" came, the Internet has brought a strong heart to the industry.
Many Internet companies have announced their entry into the smart home sector. Xiaomi, Tencent, 360, and LeTV have all announced the launch of smart home projects; Vanke, Yincheng, Yanlord, Zhengrong, Jindi, Huayuan, China Resources, Fangxing and other real estate development companies are also The fanfare announced the application of the smart home project to the project.
The strange phenomenon came out.
First of all, the traditional smart home company missed the show, and the Internet company that announced the cooperation did not launch its own smart home system. It only launched sporadic products like air purifiers, speakers, air monitors, smart sockets, etc. It looks thin. Real estate developers are also rarely able to see physical photos, project equipment that can see physical photos, or products from other smart home companies.
It seems that the focus of real estate developers' choice of cooperation does not care about the deep implantation of smart home systems, whether it is speech shows, conferences, forums, etc., more like marketing techniques, and the cooperative real estate is mostly remote, or the local reputation is not good, and Internet companies have achieved a win-win situation with real estate developers: the media has been rumored to report, with the help of some real estate celebrities, the industry has a lot of attention.
The current Internet smart home field, the momentum of the bubble of the year, the concept packaging is very good, but the product?
Technology: top-heavy
The smart home system proposed by Internet companies is almost overnight, but in the actual process, we must clearly understand that this field has existed for many years, and developed countries including the United States are still trying.
At present, the technologies that can be used in smart homes are: Z-Wave, ZigBee, AllSeen, homekit, wifi.
(1) Homekit is the technology that Apple has just proposed. It is still in the experimental stage, and there are a small number of compatible products in the market.
(2) Bluetooth and NFC belong to the Allseen category, but they are all shorter.
(3) wifi products are more common, but they are also the most vulnerable to hackers, and the security is poor.
(4) Z-Wave is only defined for smart homes. It uses 868/915MHz, which is a non-open frequency band. However, the actual application shows that the bandwidth is only 9.6K, and there are fewer supported nodes. The actual application does not exceed 200. node.
(5) ZigBee is undoubtedly a good choice in the current reliable technology, and has been applied in the national grid, medical and other fields for many years. The most critical nodes are supported, and the theoretical nodes support 65,536, even if it is Smart interconnection of a community is also possible.
From the technical classification point of view, Z-Wave, ZigBee, and wifi are wireless technologies, and AllSeen and homekit are platform-type protocols. They do not specify which wireless technology must be used. The public information shows that 360 chooses to build an open platform, and Xiaomi's smart home equipment adopts ZigBee. The benefits of ZigBee are obvious: security, there is no hacker cracking case in the world, and stable, low power consumption, one battery Can be used for several years!
Then the problem has come. Many Internet companies have been almost software-based companies before. Xiaomi has to rely on hardware factories for OEMs. There is no technology research and development foundation for many years, and the smart home system has many Internet integrations in the future. The application, such as big data and cloud services, has triggered the "Internet of Everything" era. However, there is no core normative technology research and development foundation. It is a bit top-heavy to rely on the concept of Internet companies and real estate developers to develop smart homes!
Patent: the deepest pain
Recently, Xiaomi Company has been deeply troubled by patents. Since the patent has not been approved, it has been publicized by the public relations department. It has been severely punished by the industrial and commercial departments. It has been passed down as a joke. From the perspective of smart home, the patents applied by Internet companies. Two categories: one is based on the invention patent of the product, and the other is a new type of practical patent. Compared with the product invention patent, the new utility patent is generally submitted through the agency company, and thousands of dollars can submit the application, the pass rate is relatively high, so Knowing that the Internet companies that are stingy have drilled this loophole, they are smashing hundreds of thousands of patents, more of which are the latter, not product patents.
According to media reports, data from the State Intellectual Property Office (SIPO) showed that as of May 28, 2015, in the field of smart home operating systems, global applicants submitted a total of 896 patent applications, of which Chinese applicants submitted a total of 122 pieces. After further analysis, Google submitted a total of 28 patent applications; Apple submitted a total of 46 patent applications.
It is worth noting that in China, the number of patents of some famous smart home enterprises has not even achieved zero breakthrough. How important is the patent? If there is no patent, Apple is afraid to stay in the garage forever, and can't be the great technology company. The patent dispute between international companies such as Samsung, Apple, and Google often staged lawsuits and commercial wars.
It can be seen that the current Internet companies have not formed their own advantages in the core technology side, more are long-sleeved and good at marketing and packaging, without technical patent support, relying on sporadic smart home products, obviously can not complete the intelligence in the concept The layout of the home.
It is worth noting that the domestic smart home sector has instead given surprises to traditional technology companies: According to data from the National Intellectual Property Office, among the 122 domestic applicant patents, a Chinese company called IOT Sensing has obtained 41 The technology patent, and more than 200 utility model patents, this number surpasses the sum of all Internet companies' patents in the smart home field. According to the information obtained from the official website of the company, the company is also a member of the international ZigBee Alliance. This award has only 12 seats in the world, including Philips, Texas Instruments, Schneider and other well-known multinational Fortune 500 companies. Domestic companies including Huawei and Xiaomi are just members of this alliance.
This means that in the field of smart homes, there is actually one company in China that is participating in the formulation of mainstream technical specifications and has a higher voice.
Development: Where is the road?
From a functional point of view, the basic smart home system includes home lighting control, electric curtains, music system, voice prompts, security alarms, mobile phone remote control, home appliance control, video intercom, video switching, etc. These functions have been realized many years ago. Even more can be done, such as garage parking locks, garden watering, etc., summed up, the product line is complete, can provide a comprehensive smart home solution in one stop; has many high-value patented technologies of smart home.
Smart home model room is definitely not the introduction of several routers, light bulbs can be all right: from the hardware point of view, the hardware involved in the smart home also contains many sensors, control switches, combined with different scene settings required sensors and controllers , to achieve association between the various nodes. Obviously, routers and light bulbs cannot meet this level of demand.
The Internet brings the concepts of big data and cloud computing to smart homes. Interesting changes will also occur in the functions of real estate aftermarket. The exclusive business model for Internet services also includes business models such as localized O2O. This model is a long-term process, so for the development enterprise, if it is a long-term plan, the later investment and operation is the core, hardware support, selling the house is the first step.
But now, the choice of many real estate developers is still blindly from marketing, and the short-term benefits of drilling, facing the future layout is not enough. In fact, the chemical reaction brought by the combination of the Internet and smart home is not only the deconstruction of real estate projects, but also helps to increase the value of capital in the long run.
The Internet bubble may burst at any time, with less marketing and packaging, and returning to the source, it is time to reconsider the real smart lighting and smart home strategy!
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