This time not talking about products, Samsung TV has played a new creative! ! !

Since Zuckerberg took “glasses” at the Samsung S7 conference, VR was really hot. Skyscraping and Star Wars brought a virtual reality to the world, scaring a crowd of consumers and display technology vendors from doing too much. Immersiveness has always been a vaunted VR manufacturer's handcuffs, but this time it brings a "feeling, I'm there," immersive, not VR but Samsung's second-generation SUHD QD TV.

Recently, Samsung TV launched an advertising video on each of David's online platforms in China: Click here to watch Samsung's second-generation SUHD Quantum TV instantly bring people to the turbulent rapids of New Zealand. There is a sense of the illusion of watching VR at home and the video protagonist once thought that he was the extreme athlete who was surfing and adrenaline soared.

At the beginning of the advertisement, the dripping light, the deep valley, and the rushing river seemed to be in sight, giving people a sense of adventure in New Zealand jungle. In fact, these are all sighted by surfers.


Samsung's second-generation SUHD quantum dot TV shocked the picture quality

Then the perspective really turns to athletes. By using Gopro 4K for the first time, the game between athletes and torrents is vivid. Whether it is a moment of falling into the water or a rapid paddle in a rushing river, or a splash of splashes on the hull, it makes people feel that they are fighting with the torrent.


First-person immersion

Until the athletes rushed down the falls, the camera cut back to the protagonist who was watching the video. When we saw the advertisement, we suddenly realized that we and the protagonists who were watching the video were “swindled” by Samsung’s second-generation SUHD QD TV.


Surface without border design

However, in order to really “deceive” us, Samsung TV has taken great pains. The entire 1 minute ad, 50 seconds of performance is the beauty of New Zealand and the surf stimulation, so that we can not immersed in their own world. Among these, there is no exposure of any product and no trace of advertising.

It is reported that the advertisement is Samsung's launch of the second-generation SUHD Quantum Dot TV to go to New Zealand for shooting. It is the first of its kind to use the Gopro 4K to shoot TV commercials. It is a truer immersive experience. Samsung TV not only used the second-generation SUHD Quantum Dot TV to lead consumers into a new era of television, but also set new standards in the advertising industry with unprecedented shooting techniques.

In fact, this reversal of advertising is not the only Samsung TV, but Samsung TV is extremely clever. Because Samsung TV not only adopts advanced shooting methods such as the Gopro 4K, the most important thing is the extreme immersion of the second-generation SUHD Quantum TV. This is mainly due to Samsung's SUHD TV adopting the world's only environmentally friendly cadmium-free quantum dot technology combined with 1000 nits HDR technology, ultra-high dynamic range viewing experience, creating amazingly unprecedented vivid colors. With the world's first unbounded surface design, the beauty of the picture can be fully reflected in the immersive visual experience from any angle.

Samsung's second generation SUHD Quantum Dot TV

Because of the "deaf" skills, Samsung TV can only enter the hero into another world in one second, and it is unaware that the advertisement perfectly presents the new concept that Samsung wants to express "feeling, I'm there."

Insiders pointed out that the mature period of VR needs at least 3-5 years. However, the immersive sense of virtual reality has arrived ahead of schedule, and is particularly mature in the color TV industry. Samsung's second-generation SUHD QD TV has the utmost immersion. With advanced Gopro 4K shooting technology, the era of VR at home has arrived. This is precisely the idea that this advertisement wants to convey to consumers.

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