The trend of intelligent and interconnected vehicles has been established, and the penetration rate of smart cars will increase in the next 5 to 10 years. In the application structure of China's automotive electronics, the output value of automotive electronics has increased from 22% in 2011 to 24% in 2015, and the increase is obvious, while the proportion of body electronics has increased by 1%. From the control of discrete electronic components to the independent control of components, automotive electronics technology has gradually evolved into the intelligent stage of today and entered the era of network integration control applications.
The continuous improvement of the vehicle networking industry chain has begun to enter a period of rapid development around the service and application of automobiles. Apple and Google have successively released CarPlay and Android Auto systems to realize the interconnection of mobile terminals and car control platforms. Domestic Internet giant BAT also launched car networking applications in 2015. After 80, 90, and other groups, the proportion of new car buyers increased from 38% in 2010 to 53% in 2013. It is expected that independent market applications such as used car business and travel services will be the development focus of China's auto market in the future. . According to the statistics of Analysys think tank, the domestic automobile aftermarket in 14 years is 638 billion yuan, and it is expected to exceed 1 trillion in 2017.
The front-mounted T-BOX is the core automotive electronic hardware device and is expected to become the standard for smart cars. The pre-installed car networking hardware is mainly based on T-BOX, while the post-installation is realized through the OBD interface. The pre-installed T-BOX can collect the most abundant vehicle data to meet more customer needs, and the OBD system faces the obstacles that the private agreement of the vehicle enterprise is difficult to crack and the data acquisition capability is limited. In addition, the OCD device interface position is not uniform, the functions are simple and the quality is uneven, and the T-BOX is expected to become the standard for smart cars.
From the pre-installation of T-box hardware to data to platform services, the business model of high barriers continues to be strong. The vehicle networking industry chain consists of four levels: device awareness, network transmission, information platform, and upper-layer application, each with different business models. Taking T-BOX hardware sales as the business foundation, providing big data platform services for the massive data collected by T-BOX, and even developing application applications based on big data, the car network business model is now entering a stage of rapid development with high layout barriers. Business continuity.
1. The new trend of automotive electronics industry, car intelligent interconnection service is the core
The output value of automotive electronics accounted for a significant increase in the ratio of automotive electronics, and it became a new high ground in the automotive industry. The automotive electronic system can be divided into four parts: power control system, safety control system, vehicle electronic system and body electronic system. According to the statistics of CCID Consulting, the proportion of automotive electronics output has increased significantly in China's automotive electronics application structure, from 22% in 2011 to 24% in 2015, which has occupied a relatively complete share of power control systems while the body The proportion of electronics increased by 1%. Car electronics is a hot spot in recent years, including car audio systems, navigation systems, automotive information systems and car home appliances, and popular products include driving recorders, OBD equipment, and smart rearview mirrors.
The development of automotive electronic technology has experienced the development stage of discrete electronic components control and the independent control and intelligent development stage of components, and entered the stage of network integration control application. On the basis of the application of intelligent power devices, smart sensors, large-capacity memories, ASICs, etc., a distributed control system based on network-based multi-processors is formed, and various parts of the whole vehicle are integrated through electronic technology and communication technology. Control, integrated control, and standardization and integration of communication, the control of the entire vehicle and each key assembly is more and more precise, including integrated powertrain integrated control system with integrated engine and transmission, and integrated control system for driving and suspension. Active and passive safety control system, digital sound system, intelligent transportation system, communication navigation and remote diagnosis and vehicle integrated control system.
The popularity of automobiles, the increase in income, and the rejuvenation of car buyers have pushed consumer demand for automobiles from hardware to service. After the past five years of barbaric growth, China's stock market is facing an increase in vehicle age. At the same time, the habits of car owners in first- and second-tier cities are gradually developed, and the connotation of the aftermarket is expanding. Accenture Consulting believes that the used car business, travel services, and independent aftermarket will be the focus of the future development of the Chinese automotive market. After 80s and 90s, the youth groups gradually became the main body of car purchases. The proportion of new car buyers increased from 38% in 2010 to 53% in 2013. This generation is most dependent on network services and is expected to become a number of car networks. The primary target customer of the service provider. According to the statistics of Analysys think tank, the domestic automobile aftermarket in 14 years is 638 billion yuan, and it is expected to exceed 1 trillion in 2017.
The car will become the most important mobile terminal after Notebook and smart phones. The development of automotive electronic technology will shift to the Internet of Vehicles and big data services. On-board computers, in-vehicle networks and cruise systems transform cars into new IT and communication terminals and transform them from information silos to part of the network system. At present, 70% of the innovation in the automotive industry comes from automotive electronics, and the focus of automotive technology is gradually shifting from internal combustion engines to electronic control, vehicle networking and big data. Automotive manufacturers are transforming from traditional manufacturers to comprehensive solutions, data and service providers.
Domestic and foreign IT vendors, Internet companies and auto manufacturers have launched car networking projects, and cross-border cooperation has promoted the intelligent interconnection of automobiles. Internet companies have a natural advantage in the development of software and applications, and in 2014 witnessed the reconfiguration of the car networking ecosystem. Apple and Google have released CarPlay and Android Auto systems to realize the interconnection of mobile terminals and car control platforms. Baidu has launched CarNet, a car networking solution. In 2015, domestic Internet giant BAT began to exert its power on the Internet of Vehicles: At the end of January, Baidu announced the new version of the car networking solution CarLife; on March 12, Ali's Handicraft Group subsidiary jointly established a 1 billion Internet car fund; March 23 On the day, Tencent, Foxconn, and Harmony Auto signed an agreement to jointly build an "Internet + Smart Electric Vehicle" platform. The cooperation between Internet companies and OEMs has complemented each other and has become a model for cross-industry integration. Huawei and Dongfeng and Changan, LeTV and BAIC, SAIC and Alibaba, these strategic cooperation can not only promote car companies to promote the car networking process, but also enable Internet manufacturers to seize new mobile portals.
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