The story of China's color TV is like an inspirational history. From the former Japanese and South Korean hegemony to the current domestic dominance, ULED, Quantum dots, OLED and other panel technologies compete for hegemony. The level of picture quality is gradually improved, and the level of intelligence is gradually maturing. China TV is stepping toward the world stage.
Hisense outstanding overseas ULED TV more eye-catching
Recently, China Yikang Market Research Company released its color TV market data in February. In the same month, the market share of Hisense TV's retail sales and retail sales both hit new highs, reaching 18.18% and 19.38% respectively, and the market's first advantage increased. From the perspective of Chinese and foreign brands, the total sales volume of foreign brands in February was less than that of Hisense.
Hisense has always occupied a leading position in the domestic TV brands. In this era of various black technologies, Hisense insists on innovation and uses ULED and laser television to seize the market.
On April 12th, Hisense held a spring press conference in Beijing for the launch of new products and released ULED ultra-definition Internet TV with the application of the third-generation ULED technology, which will push LCD TVs to a new level.
According to Liu Hongxin, president of Hisense Group, this Hisense's autonomous display technology achieves the highest image quality level in the TV industry today with ultra-high peak brightness, color gamut, and tens of thousands of dynamic contrast ratios, leading the global industry to focus on “quality†again. The four series of ULED ultra-high-definition televisions will be launched in 67 countries around the world, becoming the best endorsement of Hisense's innovative technology supporting brand development.
Since its first release in 2014, it has shocked the industry, and Hisense ULED technology evolved into the third generation. It is a brilliant work: for the first time, 8K display is realized, and the peak brightness is as high as 1200 nits, which is 2 to 3 times that of conventional products, achieving tens of millions of The dynamic contrast ratio and the color gamut range of 106% NTSC exceed the requirements of the world's most demanding UHD Premium HDR display performance standards, and once again exceed the OLED in the comprehensive display effect.
Hisense ULED has applied for 210 display technology patents. The third-generation dynamic backlight technology allows each backlight to achieve 4096 brightness gradients, enabling more detailed backlight adjustment of the image. In addition, His-view Pro chip independently developed by Hisense can divide the image into 600 independently controllable areas, and effectively complement the dynamic backlight partition control through image partition control.
Intelligentization becomes the main trend
In the Internet era, "Intelligent Manufacturing", as the latest form of advanced manufacturing, has been widely accepted by many professionals in the manufacturing industry and is becoming a new direction and new trend in China's manufacturing transformation and upgrading.
It is reported that as of April 11, 2016, the number of Hisense Internet TV users reached 18.04 million, including 15.61 million in China and 2.43 million overseas. Hisense, with many users, wanted to create a new ecosystem of Internet TV services with the "scene life +" model. , Through the terminal products to create a wide range of services, in the TV-side and mobile-side respectively launch education, video, shopping, games, applications, full-screen development of the five major business.
Ecology has content as its king and Hisense is no exception. In the past two years, Hisense and China TV, iQIYI, ICNTV, Tencent Video and other strategic partners have provided users with massive content, including 15,000+ movies, 150,000 + TV drama, 73000+ animation, 43000+ arts, and 8000+ variety shows, with over 1 million+ hours.
In the operation of large-screen games, Hisense features somatosensory, peripheral-quality game content, and the living room can be transformed into a gym, game hall, and tennis court, and the depth of interaction allows users to experience live entertainment experiences. Online Education Resources Hisense is also a major leader in the industry. 300,000+ hours of exquisite courses and advanced learning and closed-loop learning can meet the learning needs of all family members.
On the online shopping experience, the number of Hisense Poly's platform purchases reaches 50,000, and it can be directly mailed to the bonded areas around the world. It also has a genuine commitment to support the authenticity of the brand's official website, allowing users to stay at home and turn on the TV to browse around the world. . In addition to the rich experience of the scene, users can also enjoy the super-speed video experience of second-second playback and 0.1 second switching applications on ULED ultra-definition Internet TV. Hisense's independently developed network video acceleration technology is practical.
Take sports as a breakthrough to gather influence from the world
Cross-border sports has become an advantageous marketing tool for the color TV industry. It maximizes the visibility of the company and can create brand differentiation. As many domestic companies have already started operations, such as TCL sponsoring China Men's Basketball Team and Skyworth sponsoring the Chinese Football Association. China Team and LeTV were named Beijing Guoan Football Team.
Last month, Hisense also officially released information to sponsor the European Cup held in France in 2016. Hisense has always had a soft spot for sports marketing, such as sponsoring the Australian Open, F1 Red Bull Racing Team, US NASCAR, and Schalke, Germany. The football team has achieved certain results. In the 2016 sports year, Hisense will be a breakthrough for sports, focusing on football, basketball, fight, tennis, golf and other types of event resources.
Among them, the European Cup has the greatest welfare. During this period, users can watch 51 games in a good show, and have multiple options of carousel, on-demand, and broadcast resources. They can turn on the TV at any time and go to the scene.
In 2015, among the global population of 7.3 billion, sports fans accounted for 60%; among them, China has 300 million sports fans, and one in four people pays attention to sports. By leveraging on sports marketing, Hisense now ranks third in Australian television, South Africa ranks second, and Mexico ranks third; this year in the Americas, Hisense took over the original Sharp Mexican color TV factory for two months, using the original 3/5 human resources to create Twice the output.
In 2015, the brand rate of Hisense's overseas market increased by 0.21 percentage point, bringing 40.8% of brand revenue. Sports marketing plays a crucial role for Hisense to enter overseas markets, and not only sports. In July last year, Hisense acquired The full equity and assets of Japan Sharp Mexico Plant, and Hisense will obtain Sharp TV Americas brand right and all channel resources, and will fully take over Sharp's TV business in the Americas. The acquisition will rapidly increase Hisense's capacity and market in the Americas market. Advantage.
After more than three years of international promotion, Hisense ULED has gained a lot of recognition in the international market, including the annual Global Display Technology Gold Award given by the United States IDG authority, the highest rating of six stars played by the French authoritative media, and the adoption of US consumption. Electronic Association, European Digital Europe, UHD Alliance, the three major 4K international standard certification, as well as the video and audio and video playback requirements are extremely harsh on the Netflix website given a special thrust.
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