Although the VR/AR market is no longer as hyped as it once was, it has entered a more stable phase, with some signs of decline. However, major players in the industry remain optimistic and are constantly seeking new opportunities for growth. Recently, Google launched Poly, a 3D model platform, signaling a potential turning point for VR and AR adoption.
One of the main challenges facing the VR and AR industries today is the lack of high-quality content. The creation process for 3D models has traditionally been complex and time-consuming, limiting widespread participation. To address this, Google introduced Poly, which allows creators to upload and share 3D models from tools like Tilt Brush and Blocks. This move not only simplifies the process but also encourages broader engagement and innovation in the space.
Tilt Brush, developed by a team that was later acquired by Google, revolutionized 3D art creation in virtual environments. Often compared to Photoshop for VR, it enabled artists to paint in 3D space. Following its success, Google released Blocks, a more accessible tool for users without advanced artistic skills. These apps have already contributed significantly to the 3D content ecosystem, and now Poly serves as a central hub for sharing these creations.
In addition to Google, other companies like SketchFab have been active in the 3D model space. With over a million models on their platform, SketchFab has set a strong precedent. The launch of Poly is expected to intensify competition and drive further development in this area.
Microsoft is also making moves in the same direction with its Mixed Reality (MR) platform, including HoloLens and new 3D design tools aimed at simplifying content creation. As hardware becomes more consumer-friendly, demand for 3D content continues to rise—especially with the integration of AR features in platforms like ARKit and ARCore.
The growing availability of 3D cameras in smartphones, such as the iPhone X, is another sign of progress. Soon, capturing and sharing 3D models could become as simple as taking a photo. This shift mirrors what happened with YouTube when digital cameras became widespread, leading to an explosion in user-generated video content.
Similarly, as 3D modeling tools and platforms like Poly mature, we can expect a wave of new applications and devices designed to make 3D content creation more accessible. Just as YouTube transformed how people consume and produce video, Poly could play a key role in driving the next wave of VR and AR adoption.
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