Automotive Application Memory Products (Numonyx)

At the recently unveiled IIC China 2009 Chengdu Station, Yang Jingwen, Marketing Manager of Numonyx Embedded Products Asia Pacific, spoke to the industry and recommended that the embedded systems industry consider using memory subsystems to simplify and accelerate design to achieve critical costs. And time advantage to encourage further innovation in the embedded systems market. At the same time, Numonyx announced the launch of a new product for the rapid development of automotive information applications. The release of this new product once again proves Numonyx's commitment to embedded system customers, bringing higher performance, flexibility, compatibility and reliability to today's high-profile popular applications.

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Numonyx announced the official launch of its first automotive eMMC* solution to meet the growing demand for in-vehicle infotainment applications. The product further expands Numonyx's portfolio of memory products designed to meet the stringent requirements of the automotive market for data and code storage reliability.

“The message we want to convey is very simple: memory is very important.” Yang Jingwen, Marketing Manager of Asia Pacific, Numonyx Embedded Products, said in the keynote report, “The memory subsystem is improving overall system performance, simplifying design and time to market. It's one of the last considerations for designers, but it can cost designers a high price. If customers can make the right choices about storage technology as early as possible, they can have efficiency issues throughout the design process. Good understanding, such as firmware and software complexity issues, are critical to getting products to market as quickly as possible."

Manager Yang Jingwen further explained how the embedded market has become a model for technological innovation through industrial cooperation. “Although memory technology and professional skills play an important role, innovation is rarely achieved by one party. If the embedded system industry wants to develop rapidly, it needs multi-party advancement like reference design and industrial cooperation. We believe The product technology portfolio of Numonyx, including the new products launched today, provides a very good start for this initiative."

Numonyx: In the field of in-vehicle information applications, with the launch of automotive eMMC*, Numonyx is delivering in-vehicle information application technology to the fast-growing automotive market, including navigation systems, radio satellite broadcasting, car audio and DVD audio and video systems, and speech recognition. , telematics and multimedia systems. As these features become increasingly standard on new off-line vehicles, the demand for flexible, high-quality, standardized and reliable flash memory solutions from automotive suppliers is also growing dramatically.

In automotive applications, there are strictest requirements for electrical and physical specifications. For this type of in-vehicle application, Numonyx has introduced this standard eMMC* product with distinctive features to meet market demand. The product includes advanced electrical and temperature screening for excellent performance, good quality and high reliability over the -40°C to +85°C temperature range, and meets the automotive and AEC-Q100 standards. In order to improve robustness and shock resistance to mechanical vibration, Numonyx's eMMC* products are packaged in a 1mm BGA package to provide greater reliability and meet the expectations of drivers and passengers. By using RoHS-compliant materials, Numonyx eMMC* products also meet the growing environmental requirements of the solution.

The Numonyx eMMC* architecture is an embedded memory solution that integrates a multimedia card interface, flash memory chip and host controller in the same small BGA package. Because the interface speed is as high as 52MB per second, Numonyx eMMC* provides fast and scalable performance while also supporting 1.8V or 3.3V interface voltage. Numonyx's entire eMMC* solution is based on the MMCA/JEDEC industry standard.

Numonyx is working with a number of world-class auto parts manufacturers to provide test samples that meet automotive-grade quality requirements. It is expected that new products will be put into mass production before the end of the year.

In 2009, unlike the vast regions of the world, which were severely affected by the economic downturn, China's automotive electronics and consumer electronics markets continued to show strong growth. According to the data of the China Investment Consulting Co., Ltd., an authoritative market research institution, China's automobile sales growth in 2009 is expected to reach 9%-10% under the dual market potential and national incentive policies. The fast-growing automotive industry provides a broad application market for automotive electronics. In the next few years, China's automotive electronics market will develop steadily under the guarantee of the development of the automobile industry, and the penetration rate of various types of automotive electronic products in automobiles will continue to increase. It is estimated that by 2012, the scale of China's automotive electronics market is expected to exceed 320 billion yuan.

As the leader in the global storage industry, Numonyx will take the opportunity to launch the eMMC* solution, clearly grasp the pulse of the industry, firmly grasp the new round of development opportunities, and open up a broader world in the field of automotive applications.

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