What are the unique features of Internet TV in 2016?

In 2015, the television industry has suddenly become a huge arena. In addition to the mutual competition between traditional brands, we must also face the invasion of Internet TV, which is regarded as the first thing with coarse grains and music. With the advantage of the network's communications, it is clear that the limelight of the Internet TV brand has overshadowed the traditional TV manufacturers. The addition of new Internet brands such as micro whale and storm also made the "predecessors" feel an unprecedented sense of crisis. Throughout the year, all kinds of mutual enthusiasm and verbal warfare have also given viewers relish.


And finally a year of frustration passed, thinking about resting in 2016. However, the author is still naive and quiet Internet brands are expected to live soon. The 2016 bell just sounded, and LeTV released the fourth-generation super TV Max65 Blade at CES in Las Vegas, USA, which is far from the other side of the ocean. (I think this should be LeScene at the 2015 year-end conference. Appears only for CES deliberately reserved). It seems that 2016 is destined to be another year of flocking. This is not true. Recently, Cool Open and Coarse Grain have also resorted to their own tricks. It is said that Internet TV manufacturers can say that they belong to the strong kings. Then in 2016, what are they going to do to ensure their success?


Trick: Super high performance


Features: allure, killer, universal trick

It is said that "Made in China" is synonymous with cheap, and the emergence of Internet TV is to refresh the definition of the word cheap. The reason that Internet TV poses a great threat to traditional TV manufacturers is due to the content and resource factors, and the ultra-low price of equally configured products is also an important factor. The temptation of cost-effective temptation is undoubtedly huge for domestic consumers, otherwise, such Internet brands as music and popular will not rise in an instant. Therefore, in 2016, ultra-high cost performance is still one of the most common and destructive tricks for Internet TV.





On March 16th, it became a typical representative of this trick in 2016. Popular release of the youth series of four new television, and the price is extremely brutal, 65-inch 4K TV is only 3999 yuan, is simply outrageous, with "refresh the industry price bottom line" to describe not enough. Looking at the 65-inch TVs of traditional TV manufacturers is basically 6,000 yuan more, and Samsung, Sony and other international brands are as much as 10,000 yuan. Popularity has become a well-deserved price butcher!





Some people may ask why Internet TV is so cheap? Is it difficult to cut corners? The online channel of Internet brand TV has mainly reduced the original costs of dealers, transportation, inventory, stores, and other channels under the listed lines. Therefore, in terms of product pricing, Internet TV manufacturers have more initiative and natural prices. It can be headstrong.

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