The State Administration of Radio, Film and Television (SARFT) has re-signed the "radio and television broadcasting" official debut.

Following the release of a new strict control order on the 7th, the SARFT has made further contributions. "Radio +" officially on the spot. You may have heard of "Internet+". What exactly is "radio-TV +"? SARFT, which is where it got?


On July 8, the high-level forum for the reform and development of radio and television in 2015 was held in Beijing with the theme of “innovation, excellence, and integration and development”. Tian Jin, deputy director of the State Administration of Press, Publication, Radio, Film and Television, gave a keynote speech titled Adapting to the New Situation and Accelerating the Reform and Development of Radio and TV. He pointed out that "TV +" or "Radio TV +" can be used to summarize the overall transformation and upgrading of radio and television.

Tian Jin explained that “TV +” or “Radio TV +” mainly has three meanings: First, the so-called “+” is the upgrading of the original radio and television, which is to create an upgraded version of radio and television. Second, the so-called "+" is also the meaning of increase, that is, the expansion of radio and television, to increase non-radio and television services, functions. Including the addition of e-government, e-commerce, distance education, telemedicine, and other comprehensive information services. Third, the so-called "+", the most pressing issue at the moment is "+ Internet", which is to embrace the Internet and occupy the main position. Through “+Internet”, we will realize the transformation and upgrading of radio and television technology, content, business, form, and function as soon as possible, and comprehensively improve the dissemination, influence, and competitiveness of radio and television.

Tian Jin pointed out that to speed up the reform and development of radio and television, to achieve a comprehensive transformation and upgrading, we must focus on completing the five key tasks. A vigorously promote broadcasting and new media convergence. It is necessary to build radio and television media into a new type of mainstream media with various forms, advanced methods, and competitiveness. The second is to vigorously promote the comprehensive upgrade of public services for broadcasting, film and television. It mainly focused on implementing the Central Government's opinion on accelerating the construction of a modern public cultural service system and fully improving the quality, efficiency, and level of public services for broadcasting, film and television. The third is to vigorously promote the leapfrog development of broadcasting and TV industry. On the existing basis, through strengthening guidance, deepening reforms, and improving the market, we will accelerate the transformation of the broadcasting and TV industry from the quantitative growth to the growth of quality and efficiency, and strive to build an industrial power of broadcasting and television. The fourth is to vigorously promote the "broadband broadcasting and TV" strategy. Through the implementation of the "broadband radio and television" strategy, firmly grasp the dominant position of radio and television program transmission, and actively develop new network services, and vigorously promote the growth of comprehensive network efficiency, and strive to make the radio and television network to become a new type of network with the characteristics of propaganda culture and information services. Fifth, vigorously promote the broadcasting and filming to go out. We must focus on media as a leader, make overall plans, and accelerate the establishment of an international broadcasting and television broadcasting system. Relying on key projects and key projects, we will vigorously promote the export of radio, film and television content products and services. At the same time, we must actively play the role of the main body of the enterprise and implement the overseas development support plan for key enterprises.

Gao Changli, Director of the Publicity Division of the Directorate-General, Luo Jianhui, Director of the Network Audiovisual Program Management Division, and Meng Dong, Director of the Finance Department, gave speeches respectively on the standardization and innovation of the financial policy of guiding the radio and television program to climb the positive energy peak media to promote the reform and development of radio and television. Hu En, deputy director of China Central Television, and Zhao Jingchun, chairman of China Radio and Television Network Co., Ltd., respectively spoke on "network integration" and "speeding up interconnection." At the forum, relevant officials of the Beijing Municipal Press, Publication, Broadcasting and Television Bureau, Jiangsu Radio and Television, Hubei Radio and Television, Hunan Radio and Television, Hebei People's Broadcasting Station, Zhejiang Huace Film and Television and the Development Research Center of the General Administration of China explained the “radio and television” The specific train of thought.

The forum was hosted by the Development Research Center of the Directorate General and nearly 200 representatives from the industry participated. Yuan Tongnan, director of the Development Research Center, and Yang Mingpin, deputy director, presided over the forum.

The State Administration of Radio, Film and Television has gradually increased its efforts on smart TVs and TV boxes. What impact does "TV+" have on televisions and boxes? Let us wait and see!

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