[Industry News] SARFT requires seven licensees to self-check self-correction browser into a focus

In July this year, SARFT promoted some rectification work because it had previously checked the products of licensees and found some violations in browsers, application stores, etc. Therefore, the seven licensees were asked to correct themselves.

Recently, the State Administration of Radio, Film and Television has rectified the Internet TV industry and then shot it again.

An industry official told reporters on July 9 that in early July, the SARFT had made internal briefings on some of the violations of the seven Internet TV integrated broadcast and control platform licensees, requiring seven licensees to check and correct themselves against the four requirements. "However, the argument that 'it must be rectified before July 8th, or else it will cancel the license' is inaccurate, and there is no such thing. At least I did not see the document."

Since June of last year, SARFT has severely rectified the online video on TV and asked the App for the video site to “drop off” from the integrated broadcast and control platform for Internet TV, triggering a wave of rectification.

Six months later, SARFT found out that even if there is no video site application installed on the OTT box, it can still be used to push content to the TV. As a result, SARFT has a more specific four-point requirement for the rectification program: TVs and boxes cannot be installed via the USB port; there can be no browser that can access the Internet; the aggregated application software cannot be pushed through the application store, etc. Video website client, radio application software, etc.; can not push the remote control application that can play video remotely through the mobile phone through the application store and other means.

“These four points are not new regulations. They are the specific requirements of SARFT for the implementation of Circular 181.” According to the above-mentioned industry sources, in July this year SARFT promoted some rectification work in accordance with these four requirements, because the products of licensees were previously After inspections, some irregularities were found. Therefore, the seven licensees were required to focus on these four issues and conduct self-examination and self-correction.

According to Li Yaqin, deputy general manager of Quzhi Consultation, the SARFT conducted inspection and acceptance of the rectification of Internet TV just one year after the last rectification. With the popularity of Internet TV, the supervision of Internet TV will be normalized. It is expected that the rectification will bring pains to the smart TV industry in the short term, because mobile phones and tablet PCs do not monitor online video, and TV sets have more restrictions, which may affect consumers' enthusiasm for buying Internet TV.

“In the long run, it needs the coordination between the licensees and the regulators. How to comply with regulatory principles and promote the continuous enrichment of Internet TV content, after all, the video-on-demand subscription service of smart TVs has just begun in China, just like babies in the middle of the country,” said Li Yaqin.

Regarding the impact of this rectification, the above-mentioned industry insiders expect that first, the video aggregation service providers will have a hard time doing, such as Taijie; second, online radio services such as Handan and Himalayas will be linked to licensees in the future; and thirdly, application services for set-top boxes. The platform will also have to cooperate with licensees in the future.

A relevant person in charge of the color power plant revealed to reporters that in late June this year, “the licensee asked us to check if the browser had been removed, and we had already removed the browser.” The video application software, SARFT is afraid of destroying the ecology and intensify the efforts of rectification. The USB interface cannot be installed and used, and video cannot be played back indirectly through the mobile phone. These two requirements are all for the first time so clearly understood that the SARFT has stricter supervision."

With the strengthening of supervision, it may have a great impact on licensees. The responsible person of the above-mentioned color power plant believes that the cooperation between licensees, content providers and TV plants will be closer, because the TV factory cannot pre-install the video network App, and “TV is a non-free terminal”.

"This reorganization hasn't been felt yet," said an industry insider who has been in the OTT box industry for many years. The SARFT has the requirements for rectification almost every month. If these requirements are strictly regulated, the OTT industry does not yet have a profit model. "It is getting harder and harder to do. Even the boot advertisements have not been implemented recently; video games will also be affected because they do not allow their own Android market."

In the eyes of a senior person in the smart TV game industry, the rectification of SARFT is mainly aimed at video, excluding games. However, with stricter supervision, it is expected that the number of ordinary third-party application stores on television will decrease in the future, and the application stores of licensees and color power plants will grow and have greater content distribution capabilities. “In the field of smart TVs, on the one hand, users’ needs are increasing and they cannot be fully satisfied. On the other hand, licensees do not act, licenses for integrated broadcast and control platforms are more to collect rental fees from content partners. SARFT strengthens supervision. It doesn't matter, but I hope that the licensee will be strong as soon as possible so that the rich content will reach the users quickly."

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