According to reports, the Internet TV brand Storm TV held a spring new product launch in Beijing, and the world's first 55-inch AI + full-screen flagship product-Storm AI TV 7 appeared. This is another example of Stormwind TV ’s turbulence in the market after the 40-inch Storm AI TV 4 was released a few days ago and the price of AI TV was reduced to a thousand dollars. The ambition in the TV field further strengthens its leading position in the first brand of the Chinese AI TV industry.
The Storm AI TV 7 released this time can be regarded as a comprehensive upgrade of Storm AI TV. The biggest highlight is the support of the three basic capabilities of artificial intelligence external brain + AIOS 3.0 + mobile phone "big ears", which makes this product more interactive, higher accuracy and recognition rate, can not pass at all The remote control realizes the interaction with the TV.
Storm AI TV 7 is equipped with a new generation of AI external brain, equipped with 4-way array microphone, high-definition camera, 6 artificial intelligence chips, and NLP natural voice technology. The voice recognition rate has been increased to 98.5%, achieving 5 meters long distance recognition.
Different from the cumbersome operations of ordinary UI, AI OS 3.0 brings optimized experiences such as "picture + talk", "voice + semantic search", "AI recommendation engine (information flow)", etc., which is different from the direction keys on the remote control and Need to input pinyin and other operations. For the first time, Storm AI TV 7 can say all the words and numbers displayed on the screen. Users can send voice commands to the TV according to the content on the screen, including entering, turning, exiting, and searching. Get accurate identification and response.
In addition, the AI ​​OS 3.0 operating system uses "big ears" instead of "storm big ears" as the startup command, which is the first AI assistant in the AI ​​industry to achieve 3-word wake-up, which is 200 times faster than the remote control and wakes up in 4 meters The rate can reach 95%, the Chinese semantic accuracy rate reaches 98.5%, the wake-up response time is reduced to 202 milliseconds, and the speech recognition time is less than 0.5 seconds. No matter whether it is off or on, it can realize "wake up + task" without waiting for the wake up and then talk, bringing a more convenient user experience.
Based on artificial intelligence and user data, Storm AI TV 7 can perform voiceprint recognition, multiple rounds of dialogue, and identify character relationships. It recommends movies, TV dramas, music, short videos, etc. according to personal preferences, showing AI information flow. Effect. In addition to the original large-screen video chat and AI early education functions of the 5th generation, Storm AI TV 7 also added AI entertainment functions such as big ear karaoke and big ear fighting landlords, which can also achieve services through remote speech.
At the same time, in terms of screen, Storm AI TV 7 adopts the fully automatic seamless bonding process of the world's top brands such as Japan and Germany, and GOP borderless design technology to achieve a high level of zero-breaking screens in the industry, with a screen ratio of up to 96.25% , And the dual-quality technology engine of the storm left-eye engine + 7th-generation image quality enhancement engine also makes watching large movies, TV dramas, documentaries, etc. bring realistic clarity.
Storm AI TV 7 uses the industry's highest specification 2GB DDR4 memory, twice the speed of DDR3. With the industry-leading 16GB eMMC5.1 high-speed large-scale storage, 4K video playback, large-scale competitive games, and artificial intelligence services all respond quickly.
In terms of content, the content of the three major platforms of Storm Video + iQiyi + Aofei Entertainment was achieved, achieving more than 12000+ movies and 2400+ TV series, and adding 30,000 hours of film and television content every month. For every Premier League fan, 380 games are fully covered, synchronized high-definition live broadcast, enough "ball addiction". There are also thousands of high-definition VR sources, and 720 ° panoramic video viewing with naked eyes, enabling you to play mobile phones outside and play TV at home.
At present, all the new products of Storm AI TV 7 have been booked on the official website of Storm TV, Jingdong flagship store, Tmall flagship store, Suning flagship store, the new products are priced at 3999 yuan (65 inches), 2999 yuan (55 inches) . The panic buying was launched at 0:00 on April 18, and the evaluation of the bills can enjoy the VIP member benefits of 499 yuan.
In recent years, AI has become the focus of the industry, driving the trend of further upgrading of smartphones and Internet TV. In terms of Internet TV, Storm TV took the lead in the layout and launched a number of new products, including the world's first artificial intelligence TV 5 X5 ECHO, in May and September 2017, which promoted the popularity of AI TV.
During Double 11 in 2017, the total shipment of AI TV of Storm TV exceeded 130,000 units, winning the Jingdong Tmall dual platform AI TV category champion, and achieving 100% praise from users on the e-commerce platform. In the environment where the overall sales volume of the Chinese TV industry fell by 6.6% year-on-year last year, Storm TV's operating income increased by more than 40% year-on-year, reflecting strong development momentum and differentiated competitiveness.
In fact, a series of actions from the end of last year to the current storm show that they are determined to do a lot in the field of AI TV. It also means that storms in recent years will focus on building core competitiveness around TV products.
In December last year, Storm received 800 million strategic financing, and development funds were in place. In February this year, Storm TV Jiangsu Intelligent Industrial Park with a total investment of 1 billion yuan was settled in Rudong, Jiangsu, and the manufacturing capacity was further improved.
Feng Feng, founder and CEO of Storm Group, said at the press conference that from 2018 to 2020, Storm only focused on one thing, namely Storm TV.
Feng Xin believes that home internet has become a new internet platform and is one of the general trends of the internet in the next three years. He said that in 2020, at least 100 million households in China will enter the home Internet, hardware is a trillion market, Internet value-added services are a 100 billion market, and 100 million households will become new data assets. The above changes are inseparable from the interaction center and the computing center through Internet TV and smart audio to trigger an interactive revolution.
Because of this, the storm weakened VR and video content, and took Internet TV as the development focus, and formulated the "All for TV" strategy, hoping to strengthen the AI ​​TV field and new competitiveness to compete for the future home Internet entrance.
Although Storm AI TV 7 claims to kill the remote control, but considering the user's habit of use and adaptation process, this product is still equipped with a remote control. But Feng Xin said that bidding farewell to the remote control is the trend of future AI TVs. This is like the emergence of the touch screen iPhone eradicating the physical keyboard. The enhancement of AI functions can trigger a change in the TV operating experience.
"In the future, the relationship between the Internet and people is to touch it when it is close, and to say it when it is far away. A farewell to the remote control will be the most important way for the storm to carry out the Internet electrical revolution. When you open your motor box one day, there is no remote control. Time, we hope to be able to open the magic box of this industry revolution, "Feng Xin said.
Although voice as the most natural interaction method, with the help of AI functions, it can bring a convenient operation experience, but the user habits formed over the years and the truly smooth interactive experience are still the main factors that restrict the TV "no remote control".
Storm may not be the first TV company to scream for the remote control, but at least on this road, it can be seen that it is exploring solidly, and only through continuous technological innovation, consumers can truly experience voice The convenience of control and the acceptance of such interactive methods can only catalyse industry changes. If there is one day, the shock to the industry will be no different from Apple ’s impact on the smartphone industry, and that is also the contribution of Chinese TV companies in the field of global innovation. Great power.
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