Open shop can make money, selling fake and shoddy products, low cost and large profit, so many unscrupulous merchants find some factories to buy parts of lighting, bathroom and other products, and then assemble themselves, put the assembled LED lighting products in the registered Sell ​​online. According to the exposure of NVC lighting protection, some e-commerce companies openly use domestic and international brand trademarks for production and sales. Various cottages and infringements can be described as endless.
LED lighting industry people summarized the four major problems of domestic online shopping
First, the network trading platform is not scrutinized, and netizens can use other people's brand names to operate;
Second, the online shopping platform does not have a good review of the goods, which makes the lighting fakes flood;
Third, the online store sales behavior is chaotic, often increase the price before the event, then discount to deceive the buyer, and also hit the "sales first" and other false labels; finally, the credit evaluation mechanism is flawed, even if Taobao and other sites exist Inferior evaluation mechanism, some websites can “operate goodwill†through fictitious transactions and deletion of adverse evaluations.
Fourth, LED lighting products are rampant, and the inferior products are eliminated. Everyone on Taobao online shopping is actually a psychological one. The picture is cheap. Indeed, online shopping is often cheaper than physical stores 1/2 or even 2/3. Inferior products have pushed the real products out of the market with price advantage, and Taobao has finally become a concentrated place for counterfeit and shoddy products.
The State Administration for Industry and Commerce also said that the situation of buying LED lighting fakes on the Internet is quite serious, and the fake rate is more than 30%. During the “Double Eleven†period, many merchants in Taobao shop sold the counterfeit lamps with the banner of 9.9 yuan. product. Although Ma Yun once said: "If (Taobao) has fakes, can the daily sales be 60 to 7 billion yuan?" However, the situation of many fakes on Taobao has also been heard.
Many crystal lamps on the Internet are fake.
Taobao has both low-end and imitation LED lighting products, as well as counterfeit brand-name lighting products, as well as parallel imports and hawkers. The low-end and imitation products are like roadside stalls, attracting low-end consumer groups, which is fair to buy and sell. Parallel imports rely on tax evasion to make money, the damage is the state tax, the buyer has no direct loss. But counterfeit products are a form of fraud.
Although some counterfeit products are not worse than genuine products, in general, the quality of counterfeit lighting products, especially counterfeit international brand-name products, is completely incomparable with the quality, but the price is only slightly lower than the original.
Among several kinds of informal goods, counterfeit goods are the worst, but this kind of "million evil" counterfeit goods are everywhere in Taobao, which makes the buyers hard to defend. Filling Taobao with fakes, even Ma Yun feels helpless. He once said that Taobao is not the maker of fake goods, but the biggest victim of fakes. Taobao also paid a lot of effort for counterfeiting. As early as 2009, Taobao cracked 3.38 million pieces of fakes. In 2010, it also signed the "Network Declaration of Hangzhou Anti-Counterfeiting"...
Selling fakes in online stores will leave a variety of evidence. They are not able to walk away like a stall, nor can they hide from Tibetan mastiffs like physical stores. If you really want to control fakes, the difficulty is more than the physical store. small. The management department is not serious about it. They do not regard fraudulent sales and sales as a poison of integrity and a trap of society.
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