High-end large-screen era advent of color TV business to 55-inch products

In recent years, in the new products launched by color TV manufacturers, it is not difficult to find that large-screen TVs have gradually occupied and occupied the entire color TV market, especially the high-end large screen, and it has become a major product for major TV manufacturers to promote and display. According to relevant industry veterans, the era of high-end big screen has come. High-end large screens with 55 inches or more will become the winning weapon for color TV vendors in the future.
According to the author's knowledge, in order to cope with consumption upgrades, enhance the brand's comprehensive competitiveness and resist pressure from the industry's panel, labor, raw materials and other costs, various color TV manufacturers have increased their efforts in high-end color TV market.
Among them, TCL introduced a large number of large-screen TVs larger than 55 inches in the spring of this year, and also equipped with a new quantum dot technology to achieve the continuous upgrade of large-screen high-definition picture quality, and also for consumers to buy high-end large screen TV offers more choices.

Hisense continued its efforts on laser televisions and ULED TVs. 100-inch 4K laser televisions and 75-inch ULED TV series were also representative of high-end large-screen televisions. It is reported that Hisense 4K laser TV will increase the brightness to 360 nits, reaching the brightness standard of high-end LCD TVs; the color gamut will reach 110% NTSC, far more than ordinary television 68-72% NTSC, and it has already tied or surpassed ordinary high-end LCD TVs. This means that Hisense has raised the picture quality to the highest level in the area of ​​large-screen televisions.
In addition, the recently launched Skyworth TV and Q7 series TVs that are close to the OLED picture quality have attracted much attention in the high-end large-screen TV camps and have also pushed the high-end large-screen TVs to the top. Of course, in the domestic TCL, Hisense, Skyworth and other leading domestic brands have launched their own high-end models, the Internet brand has always emphasized cost-effective is now actively "lift" its brand positioning, launched its high-end large-screen products.
Such as micro whale force ultra-thin large-screen smart TV, launched micro whale smart voice TV 2.0 high-end products, "Drunk A" series, from the "thin", smart, large screen, etc. "into the" high-end market. Millet TV reiterated its strategic position of “only high-end flagship TV” in March last year, bringing high-end products with ultra-thin metal body, 4K resolution resolution, and large screens and surfaces to the market. .

Compared with small-sized color TVs, the visual range of large-screen TVs is wider, and the visual experience is even more shocking. It is also more pleasing in the living room. At the same time, as a home entertainment center, accompanied by the use of online games, theaters, and other modules in color TVs, large-screen TVs can carry more interactive requirements and achieve audiovisual effects unmatched by other devices such as mobile phones and PADs, improving user experience.
Moreover, large-screen TVs also have the hardware and performance advantages unmatched by small-size TVs. The larger the size, the more prominent the picture clarity is, and some high-end large-screen resolutions have reached the 8K standard.
The signs that TV manufacturers have been putting up high-end products one after another show that the big screen has become an irreversible trend. According to the latest analysis of WitsView, large-screen TVs (50 inches and above) will account for nearly 30% of total shipments in 2017, which indicates that the era of the big screen of the global color TV industry has come.

This author believes that the arrival of the development trend of high-end large-screen televisions has also announced that the bottomless price war has become a thing of the past. In 2017, quantum dot TVs and laser TVs, which represent high-end trends, will become a trend, and color TVs will also develop toward a large-screen, intelligent, and qualitative route. Seizing the high-end big screen market will become a new target for all TV manufacturers in 2017.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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