Gion Spring Air Conditioning - home appliances market, thousands of people rushing around, thousands of people shake. Look inside and outside the mall, people are worried. Manufacturers make gold injections, and stores are affixed to silver. They want to compete higher than last year. After the holiday, we will look at Huanyan's grace and be exceptionally obvious. The market is so fierce that it has attracted countless manufacturers. Slightly tired of Gree's beauty, Haier Oaks, nowhere to worry about.
During the National Day, the staff of the daily tour sales office felt that the market was light and the first "Guanyuanchun" was reorganized.
In the just-concluded two-section home appliance performance in Guangdong was far from satisfactory. Suning, Gome, Guangbai and other home appliance chain stores did not appear in Golden Week sales of “blowoutsâ€, an increase of 10%-15% year-on-year, far below the growth rate of more than 30% in previous years.
Sales of Japanese household appliances have suffered a major setback. According to data provided by Gome, TV brands such as Sony and Sharp have fallen by about 30%-40% in color TV categories, and sales of Japanese-owned brands such as Daikin, Panasonic and Mitsubishi have fallen by more than half.
First, the promotion of appliance sales is difficult to obtain sales growth "Golden 9 Silver 10", in the face of up to 8 days of holiday, the major home appliances store strong promotions, hoping to boost the performance of the second half.
Guangzhou Gome opened the promotion war on August 31st, and it continued until Golden Week. “Single-product price reduction is far better than in the past.†Gome Tianhe store salesman said.
At the end of September, Guangzhou Suning opened a “superstore†to prepare for the double festival, carefully crafted a “0 yuan purchase†meal to purchase the designated goods, and returned the same amount of general coupons for the entire audience. Fan Chunyan, general manager of the Suning Region in Guangzhou, said that during the two festivals, Suning’s average 3C discount was between 8.5 and 10%, and traditional home appliances were as low as 6.9 percent. “There was no such a big discount in previous festivals.â€
But super-long, super-powerful promotions did not bring about 30% to 40% growth in the previous Golden Week. During the two festivals, Guangzhou Suning’s sales growth was between 10% and 15%. Guangzhou Baomei’s general manager Han Baoxiang stated that from August 31st to October 6th, Guangzhou’s overall sales increased by around 10%; Weekly sales increased 15% year-on-year.
"Golden Week" is difficult to reproduce. Traditional home appliances, TV, air conditioning sales have a certain decline, "color TV as a whole negative growth of about 10%." Skyworth Guangdong branch general manager Zhong Zhifeng said.
Hisense Kelon insiders revealed that Guangzhou's air-conditioning market as a whole fell by 20%-25% year-on-year.
Second, Japan's most hurt economic growth slowdown, real estate sluggish, earlier "old for new", "energy-saving benefits" multi-round policy advance overdrawn residents spending, the traditional home appliance industry is difficult to show during the "double" period.
On the other hand, due to holiday trips, the number of consumers buying appliances in the stores has decreased significantly, and the first day of sales promotion and the end of day consumption are more concentrated.
Some people in the store pointed out that although this year's newly-introduced energy-saving subsidy policy has contributed to the sales of home appliances, the effect is weak and it is difficult to reach the weak trend of the entire household appliance industry, among which the Japanese brand is the most frustrating.
The color TV sales data provided by Guangzhou Gome showed that during the 11th period, domestic brands accounted for more than 60%, and sales of Sony, Sharp and other Japanese brands declined by 30%-40% during the 11th period.
Zhong Zhifeng, general manager of Skyworth Guangdong, told Southland that Samsung’s market share ranks first in Sun’s and Gome’s TV sales. Domestic brands Skyworth and TCL entered the top three. Last year, Sharp and Sony were among the top three.
“Foreign and joint venture color TVs are comparable in quality and industrial design, and the price advantage prompts consumers to prefer to choose domestic color TV sets.†Zhong disclosed that Skyworth Guangzhou TV sales reached 30 million, an increase of more than 20% year-on-year, in addition to prices. In addition to the advantages, Japan’s sluggish transfer of market share is also an important reason.
Similar to color TVs, Japanese air-conditioning sales have also suffered severe pressure. Hisense Kelon sources said that during the two-day festival, Gree still occupied the leading position in the air-conditioning industry. Midea, Haier, Hisense Kelon, and Chihshang domestic brands followed, and sales of Japanese air-conditioners fell drastically. Guangzhou Gome's sales figures show that Japanese brands such as Daikin, Panasonic, and Mitsubishi have dropped by more than half, falling by about 50%.
Among digital categories, Japanese brands such as Sony, Canon, Nikon and Panasonic declined by approximately 30% to 35% year-on-year.
In a shop in Suning, Guangzhou, the sales staff of the Toshiba refrigerator counter looked frustrated. “The business is getting harder and harder.†The salesman next to Rongsheng refrigerator said that he sold more than 70 units of Rongsheng refrigerators.
3. The sales of high-end and mid-to-high-end products have been undermined, and high-end products such as smart home appliances and smart phones are holding up sales.
According to Chen Weihao, general manager of Guangbai Electric, to South Point, among the sales categories, washing machines, refrigerators, kitchen utensils, and small household appliances have risen sharply from the same period of last year, and the average unit price has also increased.
For example, Chen said that LG smart clothing care machine, more than 30,000 yuan, sold 4 units a day; Cobos smart vacuum cleaners sold 170 units; 8999 yuan 60-inch large screen LED sales also led to large-size TV Sales.
During the National Day, LED product sales accounted for the absolute peak, in which 3D, smart and other elements of the LED TV is the most popular among customers, 46, 52, 55, 60 inches has become the mainstream purchase size.
Han Baoxiang, general manager of Guangzhou Gome, said that during the “11th†period, sales of high-end small appliances such as ovens, bread machines, coffee makers and other Western-style small household appliances, water processors, fine razors, and vacuum cleaners performed well.
In addition, smart phones have also contributed greatly to sales growth in the stores. During the 11th period, GOME's mobile phone category sales increased by 30% year-on-year, of which about 2,000 yuan was the most prosperous models, and about 4,000 yuan were high-end models such as Apple, Samsung i9300, etc. It also became a holiday phone hot sale.
"3G mobile phones instead of 2G mobile phones have increased sales by more than 15%," said Han Baoxiang.
In Chen Weihao’s view, the consumption of household appliances in the downtown area is becoming increasingly saturated, and the consumption of urban electrical appliances in the Nuggets’ outer area is king. “With the formation and cultivation of commercial centers in the outer regions, the trend of concentrated consumption in the central cities is weakening, and the convenience consumption in the outer areas and the regional consumption trends are increasing. During the “11′′ period, Guangbai Zhaoqing Store, Zengcheng Store, Jieyang Store, Zhanjiang The sales volume of stores and new Daxin Sanshui stores increased by nearly 50% year-on-year."
During the National Day, the staff of the daily tour sales office felt that the market was light and the first "Guanyuanchun" was reorganized.
In the just-concluded two-section home appliance performance in Guangdong was far from satisfactory. Suning, Gome, Guangbai and other home appliance chain stores did not appear in Golden Week sales of “blowoutsâ€, an increase of 10%-15% year-on-year, far below the growth rate of more than 30% in previous years.
Sales of Japanese household appliances have suffered a major setback. According to data provided by Gome, TV brands such as Sony and Sharp have fallen by about 30%-40% in color TV categories, and sales of Japanese-owned brands such as Daikin, Panasonic and Mitsubishi have fallen by more than half.
First, the promotion of appliance sales is difficult to obtain sales growth "Golden 9 Silver 10", in the face of up to 8 days of holiday, the major home appliances store strong promotions, hoping to boost the performance of the second half.
Guangzhou Gome opened the promotion war on August 31st, and it continued until Golden Week. “Single-product price reduction is far better than in the past.†Gome Tianhe store salesman said.
At the end of September, Guangzhou Suning opened a “superstore†to prepare for the double festival, carefully crafted a “0 yuan purchase†meal to purchase the designated goods, and returned the same amount of general coupons for the entire audience. Fan Chunyan, general manager of the Suning Region in Guangzhou, said that during the two festivals, Suning’s average 3C discount was between 8.5 and 10%, and traditional home appliances were as low as 6.9 percent. “There was no such a big discount in previous festivals.â€
But super-long, super-powerful promotions did not bring about 30% to 40% growth in the previous Golden Week. During the two festivals, Guangzhou Suning’s sales growth was between 10% and 15%. Guangzhou Baomei’s general manager Han Baoxiang stated that from August 31st to October 6th, Guangzhou’s overall sales increased by around 10%; Weekly sales increased 15% year-on-year.
"Golden Week" is difficult to reproduce. Traditional home appliances, TV, air conditioning sales have a certain decline, "color TV as a whole negative growth of about 10%." Skyworth Guangdong branch general manager Zhong Zhifeng said.
Hisense Kelon insiders revealed that Guangzhou's air-conditioning market as a whole fell by 20%-25% year-on-year.
Second, Japan's most hurt economic growth slowdown, real estate sluggish, earlier "old for new", "energy-saving benefits" multi-round policy advance overdrawn residents spending, the traditional home appliance industry is difficult to show during the "double" period.
On the other hand, due to holiday trips, the number of consumers buying appliances in the stores has decreased significantly, and the first day of sales promotion and the end of day consumption are more concentrated.
Some people in the store pointed out that although this year's newly-introduced energy-saving subsidy policy has contributed to the sales of home appliances, the effect is weak and it is difficult to reach the weak trend of the entire household appliance industry, among which the Japanese brand is the most frustrating.
The color TV sales data provided by Guangzhou Gome showed that during the 11th period, domestic brands accounted for more than 60%, and sales of Sony, Sharp and other Japanese brands declined by 30%-40% during the 11th period.
Zhong Zhifeng, general manager of Skyworth Guangdong, told Southland that Samsung’s market share ranks first in Sun’s and Gome’s TV sales. Domestic brands Skyworth and TCL entered the top three. Last year, Sharp and Sony were among the top three.
“Foreign and joint venture color TVs are comparable in quality and industrial design, and the price advantage prompts consumers to prefer to choose domestic color TV sets.†Zhong disclosed that Skyworth Guangzhou TV sales reached 30 million, an increase of more than 20% year-on-year, in addition to prices. In addition to the advantages, Japan’s sluggish transfer of market share is also an important reason.
Similar to color TVs, Japanese air-conditioning sales have also suffered severe pressure. Hisense Kelon sources said that during the two-day festival, Gree still occupied the leading position in the air-conditioning industry. Midea, Haier, Hisense Kelon, and Chihshang domestic brands followed, and sales of Japanese air-conditioners fell drastically. Guangzhou Gome's sales figures show that Japanese brands such as Daikin, Panasonic, and Mitsubishi have dropped by more than half, falling by about 50%.
Among digital categories, Japanese brands such as Sony, Canon, Nikon and Panasonic declined by approximately 30% to 35% year-on-year.
In a shop in Suning, Guangzhou, the sales staff of the Toshiba refrigerator counter looked frustrated. “The business is getting harder and harder.†The salesman next to Rongsheng refrigerator said that he sold more than 70 units of Rongsheng refrigerators.
3. The sales of high-end and mid-to-high-end products have been undermined, and high-end products such as smart home appliances and smart phones are holding up sales.
According to Chen Weihao, general manager of Guangbai Electric, to South Point, among the sales categories, washing machines, refrigerators, kitchen utensils, and small household appliances have risen sharply from the same period of last year, and the average unit price has also increased.
For example, Chen said that LG smart clothing care machine, more than 30,000 yuan, sold 4 units a day; Cobos smart vacuum cleaners sold 170 units; 8999 yuan 60-inch large screen LED sales also led to large-size TV Sales.
During the National Day, LED product sales accounted for the absolute peak, in which 3D, smart and other elements of the LED TV is the most popular among customers, 46, 52, 55, 60 inches has become the mainstream purchase size.
Han Baoxiang, general manager of Guangzhou Gome, said that during the “11th†period, sales of high-end small appliances such as ovens, bread machines, coffee makers and other Western-style small household appliances, water processors, fine razors, and vacuum cleaners performed well.
In addition, smart phones have also contributed greatly to sales growth in the stores. During the 11th period, GOME's mobile phone category sales increased by 30% year-on-year, of which about 2,000 yuan was the most prosperous models, and about 4,000 yuan were high-end models such as Apple, Samsung i9300, etc. It also became a holiday phone hot sale.
"3G mobile phones instead of 2G mobile phones have increased sales by more than 15%," said Han Baoxiang.
In Chen Weihao’s view, the consumption of household appliances in the downtown area is becoming increasingly saturated, and the consumption of urban electrical appliances in the Nuggets’ outer area is king. “With the formation and cultivation of commercial centers in the outer regions, the trend of concentrated consumption in the central cities is weakening, and the convenience consumption in the outer areas and the regional consumption trends are increasing. During the “11′′ period, Guangbai Zhaoqing Store, Zengcheng Store, Jieyang Store, Zhanjiang The sales volume of stores and new Daxin Sanshui stores increased by nearly 50% year-on-year."
SHENZHEN YINZHIGUAN DIGITAL TECHNOLOGY CO.,LTD , http://www.yzgmusiccrown.com