LG Electronics recently announced that the sales price of the newly launched 84-inch 4K ultra high-definition television in the Australian market will be reduced to US$15,999 (approximately 100,000 yuan), which has attracted the attention of the industry.
The same LG TV is priced at $22,000 in the U.S. market, which is more competitive than the rival Sony's $84,400 price for the 84-inch TV provided to the U.S. market. LG’s aggressive prices have put pressure on Samsung and Sony, who intend to launch new products before Christmas.
LED backlight LCD TV has entered a brand new definition stage now. High-end TV products all support high-definition content playback. The high resolution of 1080×1920 has become the basic standard for measuring HDTVs, and LG’s ultra-high-definition TVs have been established. The new threshold, the resolution of its 4K Ultra High Definition TV is 3840 × 2160, the total number of pixels of its display device has reached more than 8 million, 4 times that of Full HD, 8 times that of HD, almost beyond the effective human visual Recognition range.
At present, LG84-inch ultra high-definition television has been listed in Europe and the United States market, South Korea and China, respectively, and in early September of this year's IFA in Germany, LG also showed 84-inch ultra-high-definition 3D TV, which will push the function and performance of the TV To a more integrated era.
The blocking battle between color TV giants has also entered a more intense stage. LG launched the 84-inch Ultra HDTV in the second half of this year to also block competitors Sharp, Sharp earlier claimed that it was vigorously developing large-screen flat-panel TVs, and earlier than LG has released 70-inch and 80-inch full-HD LCD TVs. However, compared with the resolution of 3840×2160, Sharp's resolution of 1080×1920 is obviously inferior, but less than half the price makes Sharp’s full HD products more close to the people.
In addition, Sharp has developed "moth-eye" display technology. It is reported that this display technology is a kind of bionic technology. This moth-eye technology uses a special nano-coating, which can make the panel display more vivid colors and contrast. High and, most importantly, a significant reduction in reflected light, Sharp has applied this technology to 60-inch, 70-inch, and 80-inch televisions.
Another South Korean company Samsung has also fought for a long time in large size, but from Samsung's new specifications released in August, Samsung is still hovering in the 75-inch hurdle, Samsung's end of the year will not launch a larger size of the product is waiting to see .
In the large-scale strategy, Sony awakened late, Sony recently announced at a conference in Tokyo that it will shift to large-size LCD TVs, the pursuit of a single product added value, weakening the total TV sales, with high profits to drive the recovery of television business. However, at the end of this year's new product launch period, Sony's ability to offer shocking products is questionable because of the demand for panel technology for large-size products, and several color TV manufacturers have become clear on the panel's resources.
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