Traditional overall home lighting transformation LED confusion

Traditional overall home lighting transformation LED confusion Part of the traditional overall home lighting brand for the transformation of the overall LED home lighting, or how long to transform the LED home lighting is still skeptical: how much LED home lighting market? How much risk? Consumers can accept LED lamps? Obviously, the above The problem is that most second- and third-tier home lighting brands must consider the measurement.

However, due to changes in channels, consumer groups, and terminal displays brought by LED light sources, home lighting companies in poor conditions have seen hope that they are eager to use LED home lighting products to quickly enter the market, especially the second and third line home lighting brands. . At present, the LED home lighting market is developing rapidly on the southeastern coast. Therefore, many second- and third-tier home lighting brands have been “killed” in the southeast coastal lighting market.

The dealers have even been unable to hold back, for the original LED home lighting products want to wear, especially their own very reliable traditional home lighting manufacturers, often will urge these traditional home lighting brand as soon as possible to transform the LED. In the investigation, Mr. Wang, a distributor from Hefei City, Anhui Province, began selling LED lamps last year. The customers are home improvement companies and design companies. Mr. Wang, who was "after 80", dared to innovate. He said that due to the rise of low-carbon and environmental awareness, traditional lighting could not be realized, but LEDs could be realized. In Hefei, many local distributors are selling LED lamps. Currently, LED lighting, LED home lighting, and LED packaging products are all sold by Mr. Wang. The sales of traditional lighting and LED home lighting are each half, and he will slowly Traditional lighting products are eliminated. At the same time, he will also plan to LED home lighting stores, because some customers once wanted a one-stop shopping.

At present, home lighting "crocodile" has not been large-scale involvement in the LED home lighting as a whole, only a minor hit like a small amount of LED commercial products, such as NVC, three male Aurora, Op and so on. But the reporter through the market research, from some of the LED home lighting company employees learned that a traditional home lighting "crocodile" has claimed 200 million investment in a package of a single event grand launch of the LED home lighting a full range of products . However, the interviewed LED home lighting companies said that although there will be some impact, but the name of the "crocodile" main attack first-line market, they are aimed at the second and third line market, cost-effective is more in line with the needs of ordinary consumers.

There are many traditional home lighting companies that have gradually introduced LED products, including LED commercial lighting. Since LED home lighting and LED lighting products overlap, as long as there is a need for channels, traditional home lighting companies that want to transform often sell some of the LEDs. Business photos, but for them, LED home lighting is relatively easy to sell, which is related to customer sources. LED home lighting is a stereotyped product, mainly dealers, and most of the repeated purchases; LED merchants mostly according to the engineering business, one-time purchase.

LED home lighting from the "non-mainstream" to "mainstream" time will not be very long, sooner or later LED home lighting will become the main body of home lighting. But basically it will take the form of step-by-step development. The overall risk and opportunities of LED home lighting transformation will coexist. Blindly enter the LED home lighting business will not have a good end, before choosing to enter, traditional home lighting companies must carefully consider their own research and development technology, talent team, large-scale production capacity, management system upgrades, home lighting innovation channels, after-sales service system Whether it matches the development of LED home lighting needs.

Now the entire home lighting field is basically doing LED home lighting products, and the competition is fierce. But isn't it all driving the development of LED home lighting as a whole? With the addition of a "big crocodile" and other LED home lighting brands in the channel On the bold attempt, I believe that LED home lighting will go faster.

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