In December 2014, the China Securities Regulatory Commission approved the acquisition of 100% equity of Beijing Shenan Group by means of issuing shares and paying cash to Beijing Shenan United Co., Ltd. Under the background of the reform of Shanghai's state-owned assets, the restructuring has introduced a market-oriented restructuring reform plan combining state-owned enterprises and private enterprises in a manner different from the usual overall listing and securitization of state-owned assets.
On January 26th, Feile Audio held a reorganization news conference and brand launch conference with the theme of “Xinfeile·New Journeyâ€. After the successful reorganization, the new management of Feile Audio debuted, with thousands of dealers from all over the country. . It is reported that through this conference, Feile Audio officially announced to the public the good news of the successful restructuring of Feile Audio, as well as the brand development plan and new layout of Xinfeile in the future.
Zhuang Shenan, general manager of Feile Audio, said in an interview with reporters on January 26 that the company has plans to expand its marketing channels to achieve the 2015 sales target of 5 billion yuan.
According to market-oriented restructuring <br> <br> previously disclosed trading scheme, Feile Audio-Visual buy 85% stake in the joint application security held by Beijing Security Group application through the issuance of shares and cash payment way, Zhuangshen An holders to purchase by paying cash The 15% equity of Beijing Shenan Group will also raise matching funds to Yidian Electronics Group and Xinlian Investment.
According to the above plan, the Beijing Shenan Group, the target of the acquisition, is a large-scale LED lighting solution provider in China. The Group has excellent comprehensive service capabilities for urban lighting projects, and has rich experience in design and construction of lighting projects and project achievements.
Feile Audio said that through the acquisition of Beijing Shenan Group, the company will help the company to accelerate the expansion of the company's LED lighting business segment with the experience of LED lighting application field and engineering construction experience, channel resources and customer resources accumulated by Beijing Shenan Group for many years. It is an important measure to achieve the company's established strategic development goals.
In addition, by integrating the technology and experience accumulated by Beijing Shenan Group in high-brightness LED lighting products, we can quickly improve the capabilities of Feile Audio in the development, production and application of LED lighting products. In addition, we can also rely on the comprehensive service capabilities accumulated by Beijing Shenan Group's LED lighting engineering field for many years to enhance mutual understanding, mutual understanding, full exchange of sales information and design and construction experience, and improve customer service by strengthening mutual sales, program design and engineering construction team exchanges. The service capability of LED lighting package solutions creates new profit growth points.
At present, the controlling shareholder of Feile Audio is Yidian Holdings, and the actual controller is Shanghai SASAC. Under the background of the restructuring and reform of Shanghai's state-owned assets, the Feile Audio launched a market-oriented restructuring reform plan combining state-owned enterprises and private enterprises, which is different from the usual overall listing and state-owned assets securitization. The successful pilot enterprises of economic ownership reform are of great significance.
General Manager reorganization <br> <br> Feile Audio-Visual Zhuangshen An effect previews January 26, he said the company plans to change the existing marketing channels. “The original Yaming brand channel will be restarted, and the project agent channel will be broadened. The number of agents may also increase from the original hundreds to several thousand. In addition, we also plan to focus on the base. The manpower and material resources of listed companies are focused on large projects. Finally, it is to broaden the scope of international business.†Zhuang Shenan told reporters, “The company hopes to achieve the goal of 5 billion yuan in sales in 2015.â€
According to Feile Audio, after the reorganization, the company's products and business forms will also change. Among them, Beijing Shenan Group will form a three-pronged business with the automotive LED lighting leader Shengyi Industrial and general lighting expert Shanghai Yaming. "Lighting manufacturing + lighting engineering + automotive LED lighting", and with the influence and scale of the Asian brand, the engineering strength of Shen'an and the automotive LED market of Shengsheng, have formed a significant synergy, thereby greatly enhancing the company's core competitiveness and profitability. This makes the Feile sound enter the stage of rapid enhancement.
In addition, the Internet of Things industry in the Internet thinking mode of Feile Audio will break through the market with four points of “convenience, free, participation and experienceâ€. In the solution to the market positioning, the new management of Feile Audio demonstrated the world positioning of brand development. Under the favorable conditions of the top 10 overseas bases and 5 overseas windows, a global service platform will be established. It provides a series of services from pre-design planning, elite team matching to post-construction installation and after-sales service to dealers all over the country and overseas.
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