Vertu suddenly changed CEO, and the initial turmoil was inevitable?

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At the end of last year, Vertu was sold by EQT to the Chinese company Guoding, and the original CEO Massimiliano Pogliani also bid farewell to the Irish new Billy Crotty, a new face that is not familiar. Unexpectedly, after three months, Croty no longer worked for Vertu, but on the LinkedIn resume of former marketing vice president Gordon Watson, it was quietly added the CEO title. Honestly, changing the company's "Commander" in such a short period of time is not a common occurrence in the industry. But combined with Vertu's first series of personnel changes, this news can not be expected.

In fact, after Crotty took office in October last year, executives in the company's COO, vice president of product marketing, brand marketing executives, and sales directors in the Middle East (Vertu's major source of income) have already left. And more importantly, most of these seats have not yet ushered in successors until now. This will undoubtedly have a negative impact on the orderly management and development of Vertu.



Are these changes related to Vertu’s current boss, Guo Ding? It is estimated that everyone is just like us, and I have a positive answer in my heart. And with the departure of Crotty and other executives, will the previous promise of "adhering to British manufacturing" become an empty talk? Mr. Watson, I wonder if you are willing to come out and show up?

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