OFweek smart home network news: In the consumer market is becoming younger and younger trend, companies are targeting the target consumer groups as young people, the main force of consumer groups gradually to 80,90 after the main. In the face of accelerated aging society, the elderly population seems temporarily to be forgotten. In the rapid upgrading of home appliances, most home appliances in Chinese households are replaced by smart home appliances, and smart TVs in rural areas that are not widely used are the first to enter ordinary families.
The problem that accompanies it is that the aging middle-aged and elderly people in the home are incomprehensible to these "emerging things" and will not operate. The remote control keys have many small fonts, some nouns do not understand, and smart TV page level and step breakdown. The middle-aged and elderly groups were upset about this. At present, even if the elderly appliances are also launched for a long time, but still stay at the bread level, there has been no progress, the elderly appliance market is still in a blank, what is the home appliance products do not give power, or poor understanding of the elderly?
In the era of senior citizens in charge of the mainstream consumer market, intelligence has not yet been discovered, washing machines have only a few necessary function buttons, refrigerators are not necessarily essential household appliances, televisions are still using antennas and "signal pots"; at this stage, intelligence The washing machine has more than 20 function buttons, the refrigerator can start to watch TV e-mail, the old people do not know how to turn on the TV, and every step is frightening, for fear of wrong place. As the aging process in China intensifies, the gap in the old-age market is getting bigger and bigger. If manufacturers can launch old home appliances with simple functions and high utility like the elderly, the market will surely become a place where all the manufacturers are surging.
According to statistics from the Ministry of Civil Affairs, China has entered an aging society. The number of elderly people over the age of 60 has exceeded 220 million, accounting for 14.9% of the total population. It is estimated that by 2050, the number of elderly people will reach 1/3 of the national population, which is more than the sum of the elderly population in developed countries. In simple terms, there is one elderly person in every three people. With the advent of ageing, the elderly lineup has grown and applied to elderly products, massage chairs and health products. However, in addition to the elderly machines, electronic manufacturers seem to have forgotten the old age groups. The demand of the elderly population for the TV market is very large. According to the “Research Report on the Household Appliances Demand of the Chinese Old Ageâ€, it is forecasted that in the future, the annual demand for the elderly appliances generated in China will exceed RMB 60 billion.
Among the elderly population in China, home-based care for the elderly and empty-nesters are long-standing problems in society. According to statistics, at least 100 million elderly people in China are in the corners that need to be cared for most, and about 35 million elderly persons over 60 are disabled and half disabled. In particular, young people are increasingly burdened with social pressures. They are constantly rushing to a strange land, and the number of empty-nest people is increasing. They urgently need to assist their own lives through various appliances customized for the elderly.
Paying attention to the lives of the elderly is the responsibility of the children, and it is also the government's duty to strive to develop the cause of aging. At the same time, while major manufacturers are seizing the young people's market, they listen to the voice of the elderly and pay more attention to the needs of the elderly, and they will find that the gap is large.
In the near future, the middle-aged and elderly market will rise to become one of the important market segments in the TV industry, lining up with the youth culture and juxtaposition of the consumer market. It is worth mentioning that as the pension and medical expenses increase, the spending power of the elderly will increase rapidly.
Wanting to seize the market for the elderly, like the young people's market, to understand its demand for products and services, in the face of different people, different needs, different application scenarios, it is worth exploring for the home appliance industry.
For the entire Chinese home appliance industry, to differentiate the demand and the people, to carry out subdivided R&D and promotion of home appliances, will be the trend of the times and will soon become the only way for all home appliance manufacturers in the future. For more than 10 years, many so-called subdivided home appliances on the Chinese market have simply earned the profits from the guise of user groups and needs, and have not really launched a series of differentiated applicability products. The center's differentiation and individual innovation capabilities. Faced with the increasingly severe aging process, household appliances will need to work hard in the future.
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