Opto Lighting 1000 factory direct purchase of innovative shopping experience triggered consumer frenzy

On May 20th, Opal Lighting Factory purchased Nanjing special session in Suzhou Wujiang Industrial Park. The event registered more than 272,000 people. The direct purchase site brought together more than 1,200 people from Nanjing, Maanshan and Zhenjiang, and a total of 750 families. Come and join. Under the professional and thoughtful service of Op Lighting, the scene was extremely hot shopping spree: 610 orders were generated on the day of the event, the total order amount was as high as 1.923 million yuan, and the highest customer price was 120,000 yuan. At the scene, consumers not only bought their favorite products at the factory price, but also the professional and young people displayed by the Opus brand, which left a deep impression on the consumers who came to participate in the event.

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Op factory direct purchase site

From the all-round staff to the automated production line, the original Op can be so professional

"Before I came to know that Op is really good in domestic lighting products, but I didn't expect it to be so professional." Many consumers have issued such amazement. From the beginning of the factory, Oupu professional shopping guides will lead you to show the production process and product line of Op. When visiting the factory, it not only explains the production process of the product in detail, but also answers the various questions about the production of the product from time to time, and is familiar with the details of each process. When the consumer makes a purchase, the shopping guide not only knows the characteristics of each product, but also introduces it to everyone. Moreover, in the hot atmosphere of the scene, the consumer's family living conditions will be carefully inquired, based on factors such as the size of the house and the needs of the people in use, and the most suitable products will be recommended from a professional perspective.

In addition to the appreciation of the professional attitude and business proficiency of Optel's shopping guides, the Opto automation production workshop is also impressive. Automated assembly lines independently developed by Optech technicians use automated equipment instead of manual work, greatly improving manufacturing efficiency. After feeling the highly intelligent equipment and production process, consumers not only have a more intuitive understanding of Opus's products and production, but also have a full trust in such a professional and serious lighting brand.

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On-site shopping guides are eager to explain products to users

Twenty-one years of lighting-focused brands can also be so young and fashionable

In the course of this shopping, the staff of the Op Park has also attracted the attention of many consumers. "I have always thought that after all, the brand of more than 20 years will always be more rigorous and old-fashioned. I did not expect to have a reception at the entrance to the park. They are very enthusiastic, smiling, and can feel their energy. !"

From the accompanying shopping guide to the employees everywhere in the park, most of Oupu's staff belong to the younger generation – they dress uniformly, with a friendly smile from beginning to end, facing the thousand-person scene in the lively and lively environment. Not only will the activities be arranged in an orderly manner, but they will not be confused when they encounter problems, and will help everyone solve them in a timely and serious manner. On the day of the event, many activities such as sweeping the QR code and lottery were carried out. Their busy figure and the high enthusiasm appealing to the consumers to participate in the event made the scene spurt and bring consumers the vitality of Op.

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As soon as you enter the gate, you will be able to see the enthusiastic staff of the Op.

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The code sweeping session was set up at the direct purchase site.

A young and old can find a healthy product that suits you, and Op is really thoughtful.

"Lights, I used to think that I can illuminate and look good. Now I know, there are so many effects on health." A 50-year-old consumer sent out such feelings after visiting the factory. In fact, in the interview, many consumers' perceptions of lamps only stayed at the level of lighting and aesthetics. In fact, all the products developed by OPP have been based on consumer health, and product development and design according to the health needs of different groups of people. In response to the problem of drowsiness in the elderly, Opt proposes and designs lamps with higher color temperature and higher color rendering. The bright light environment can effectively increase the fun of the elderly to participate in daily life and ease their sleepiness habits. For the average adult, the lighting mode will be adjusted according to the changes of their living scenes to adapt to the diverse needs of their work, entertainment, leisure and other scenarios. At the same time, according to the circadian rhythm of the human body, stepless dimming and color adjustment can be used to cope with the changes of the four seasons with cold and warm light In order to alleviate the problem of insomnia under high pressure, the company has developed a patented water lily color to help people relax and sleep. In response to the growing state and needs of children in different periods, the "Chi-Tai Star", which enhances children's ability to recognize colors, is introduced to control the color of the stars and the color of the stars. At the same time, it also introduced a learning lamp, its light source has no video flashing, and no blue light standard reaches RG0, care for children with eye health, help children grow up healthily.

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Opt has developed a variety of lighting modes for user life scenarios

Op is too high, and it is much easier to live with these smart products in the future.

“I am interested in Op's smart products. After these, I feel that life can be more convenient.” At this direct-sale site, Opp presents consumers with many intelligent products, and also makes everyone feel the convenience of Ou Pu intelligent products. . According to the staff, Oupu's products have been fully intelligent, according to the needs of life scenes, not only can adjust different lighting modes with one button, but also control the lighting products in various ways. The newly launched Western-style retro series products, which are creatively integrated into the decorative lights, apply intelligent means to realize the three-in-one control method of mobile APP, remote control and wall switch. In addition, the brightness and color of the lights can be adjusted at will. Experience the comfort of life with intelligence.

In addition to the intelligent convenience of the Opus products, everyone also witnessed the fact that Opp brought intelligence into the workshop. In the workshop, the rows and rows of cars are automatically and orderly, and the trolleys are automatically pulled out. It is only through the introduction of the staff that this is the AGV automatic transport trolley introduced by Opus, which greatly improves the production efficiency.

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Direct purchase site, Ou Pu smart products attract the attention of many customers

As consumer demand continues to change, the purchase of light channels is also constantly upgrading. This factory direct purchase activity is the innovation of Opto Lighting in the purchase of light channels after insight into the changes of consumers. Through this innovative attempt, it not only provides consumers with the opportunity of experiential purchase, but also intuitively closes the distance between the brand and the consumer, so that consumers can deepen their understanding and affection of the brand. This event can be described as a useful attempt outside the traditional building materials market. It is hoped that Oupu will have more innovations such as such win-win channels in the future, bringing more benefits and benefits to consumers.


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