Netease Technology News May 17th, according to CNET reports, a few days before the Google I/O Developer Conference in 2016, Google CEO Sundar Pichai (Sundar Pichai) told me (author, the United States The tech blog CNET columnist Richard Nieva has a secret about Google Assistant. This smart digital assistant can do many things for you, such as playing songs, providing flight information, or scheduling.
Pichchai also affirmed that Google Assistant will be integrated into Google Home, Google's smart speaker, whose goal is to directly target Amazon’s similar product, Echo. After the listing of the Amazon speaker, Pichchai once said: "We will enter more fields in the future, and some areas have been opened up for us. We just have to go in this direction."
On Wednesday, Pichchai returned to the Shoreline Amphitheater again, which is basically considered Google's backyard in Mountain View, California. Now Google has launched Google Assistant and Google Home for a year. At this year's developer conference, Pichchai is expected to talk about more things, including virtual reality and Google's mobile operating system Android. But he will also mention Google Assistant's upgrade to rival Amazon's voice assistant Alexa, Apple Siri and Cortana.
When you issue a command to Google or Amazon’s devices loudly, you will find that they are no different. They can provide you with accurate weather forecasts or help you read the headlines. But for those technology companies that are looking to take over your living room, the risks remain high. Home is where you can watch TV or movies, get ready for work, eat, cook, sleep, and shop online. All these activities can generate potential data. Technology giants including Google and Amazon hope to get this data in their hands. The more they understand you, the more they can attract advertisers or motivate you to go shopping.
Market research firm eMarketer found that Google has now occupied the second position in the smart speaker market. But so far, most people still choose to purchase Amazon Echo launched in 2014 as a smart home center. In the United States alone, 35.6 million people use smart speakers every month, and 70% of them use Echo products such as Echo $150 and Echo Dot $50. Google Home's market share is close to 24%, priced at 115 dollars. Google declined to comment, but an Amazon spokesperson said it was exciting to see people interested in the smart home hub.
The smart speaker market competition will only become more and more intense. Not long ago, Amazon announced the launch of its newest Echo product, the $230 Echo Show, which includes a screen that supports video calls. Microsoft also announced the integration of its digital assistant, Cortana, in a smart speaker developed jointly with a manufacturer's partners. Its partners include Samsung subsidiary Harman Kardon, Intel, and Hewlett-Packard. For Google, this means tremendous pressure. VoiceLabs study found that when people introduce smart speakers such as Echo into the room, they are unlikely to change the product, and only 11% of people consider replacing it. Victoria Market, chief analyst of eMarketer, said: "This obviously puts tremendous pressure on Google. Amazon is obviously starting very early!"
But Patlock and other analysts believe that Google has its own advantages in dealing with Amazon. Because Google Assistant seems to be more powerful than Alexa, as a search giant, Google has huge data. In addition, Google products are almost ubiquitous, Gmail can be used for e-mail, Finding Whereabouts and Places to Use Maps, Searching Work Schedules Available Calendar, Like Stephen Curry Available YouTube, Finding Favorite Cookbooks Available Search , obsessed with a war, can also rely on powerful search tools.
If Google can properly use the personal data it owns, Google Home may offer a better experience than Echo. Forrester Research analyst Frank Gillett said: "Google has a natural advantage because people are willing to share information with it." In April, Google announced that Google Home began to support multiplayer mode, which means that it can identify More people's voices, he also provided personalized information, schedules and other basic information. In a financial teleconference in early May, Pichcay stated that this function was "a game changer." Patrok of eMarketer also called it "a very important step." (small)
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