HC home grid original: 2011 cold year has ended, the company is vigorously developing inverter air conditioners, but also caused a substantial increase in inventory, accompanied by rising air-conditioning costs, 2012 cold year air conditioning industry structural adjustment signs began to show, air-conditioning enterprises more Need differentiated marketing to highlight the encirclement.
Air-conditioning sales growth inventory hidden concerns
In May 2011, the retail sales of inverter air conditioners increased by 151.3% year-on-year. Among them, the retail volume of frequency conversion hang-ups increased by 63.2%, the retail volume of cabinet inverters increased by 88.1%, and the proportion of inverter air conditioner market exceeded that of fixed-frequency air conditioners for the first time. It has reached 53.4%. The sales volume of inverter air conditioners this year is about 18 million units, and the export volume is about 5.6 million units. Among them, the sales volume in the first- and second-tier markets is expected to be 60%-70%, and the sales volume of inverter air conditioners in the third- and fourth-tier markets will exceed 40%.
Although the sales of air conditioners in the cold year of 2011 were quite prosperous, the inventory problem was highlighted at the end of the cold year. In addition to the cold years ago, rumors of policy price hikes prompted the early release of market demand, resulting in insufficient market demand in the later period. As well as the cold season at the end of the year, the south and north of China are generally rainy and the climate is relatively cool. Due to the weather caused by the weather, the inventory of the overall air-conditioning industry is inevitable. In addition, the national macro-control policies have an impact on the overall property market. The downturn will directly affect the air conditioner market in the second half of the year. A variety of reasons led to the growth of terminal sales in the cold year of 2011 is slightly lower than the domestic sales increase of 39.5%, the total inventory of the air-conditioning industry reached 16.2 million units, the number of 12.25 million units of 2010 cold connected increased by 3.95 million units, an increase of 32.2 %, this inventory level has reached twice as much as in 2009. Among them, the inventory of factories and central warehouses was 10.8 million units, and the commercial stock of channels was 5.4 million units, all of which exceeded the historical high level.
Excessive inventory brings some hidden concerns to the upcoming 2012 air-conditioning cold year. The backlog of inventory products has caused the funds to fail to return in time, affecting the flow of the company's capital chain, which will inevitably affect the production and innovation of the next cold year.
The rising cost of raw materials is a burden for the development of inverter air conditioners
When it comes to inverter air conditioners, you can't help mentioning raw materials. The news of “cost increase†has been on the rise since the beginning of the year of 2011, and the rise in retail prices has not become the focus of industry and consumers.
Compared with the price increase of metal raw materials such as aluminum, copper and iron, rare earth is one of the essential raw materials for inverter compressors. The price in the first half of this year has been increased by nearly 40%, which makes the cost of inverter compressors account for the whole. More than 50% of the production cost of inverter air conditioners makes the advantages of inverter air conditioners in energy saving, high efficiency, noise and other technologies fall apart.
Industry experts predict that due to the rising price of rare earth magnets, the frequency conversion popularization process will be twisted and twisted, causing the air conditioning industry to return to the fixed speed air conditioner. The enterprise limited production frequency conversion is the performance of this indication.
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