This year, tablet devices became the darling of the IT market. Not only did Apple rely on the iPad to earn a lot of money, Samsung, Lenovo, and Dell also followed suit to produce a wide variety of Pads.
However, in the dazzling products, the positioning of the tablet has led to many differences, in the end is home entertainment or business work? Although most of the Pad products on the market today are used for entertainment, in the highly competitive flat-panel market, extending to other areas has become a necessary means of survival.
The PC market has been devastated since last year. The once-undisplaced PC market continued to decline with the economic downturn. This year, the shipments of major PC manufacturers in the world in the first quarter were much less than last year. According to statistics agency IDC data, the overall PC market shipments fell 3.2% compared with the first quarter of last year. Acer, which used to occupy the second position, suffered a double-digit decline in shipments, while Dell declined 1.8. %.
Why has the global computer market experienced such a significant decline? Comprehensive global analysis of the PC market has found that the global economic downturn, slower feature upgrades, and prolonged PC life have become the major reasons why the market has become a bottomless swamp. The economic slowdown has reduced the number of PCs ordered by enterprises, and it has also made ordinary people start to pay attention to the rational use of limited funds.
At the same time, the performance and functionality of PCs have not made any significant progress in the most recent year. Processor speeds are limited, 32-bit systems with commonly used memory are limited, and the size of the hard disk is 500G or 2TB. There is basically no difference. On the other hand, the flat-panel devices that have turned out have robbed the limelight of the PC. Whether it is a compact size or a cool touch screen, they are more attractive to consumers' pocketbooks. It is also a nightmare for netbooks that appeared in the same period. Under such circumstances, the development of tablet devices seems to have become the unanimous choice of many manufacturers.
Tablet equipment from entertainment to business According to the latest data from the Analysys think tank, the sales volume of Chinese tablet PCs in the second quarter of 2011 reached 1.414 million units, an increase of 39.00% from the previous quarter. In the face of declining PC swamps, the panel market continued to grow rapidly. Brought extremely intense competition.
Although tablet PC sales continued to grow steadily in the second quarter of 2011, Analyst International analyst Sun Peilin said that due to the dislocation between tablet users and users, their functional value cannot be fully realized. He said that many consumers want to be able to use Pad products office, not just for entertainment. However, most manufacturers, including Apple, have emphasized the tablet's entertainment properties, and their functional characteristics still do not fully meet user needs.
Some manufacturers are also beginning to realize the blind spots and start trying new paths. Last Friday, Dell, which has always used business computers as its main source of profit, launched the Streak 10 Pro, a 10-inch dual-use tablet for business and entertainment. It is a road to business and entertainment. At the beginning, Microsoft unified the operating system of the tablet device with the computer windows to highlight the differences in the use of the smartphone.
Many manufacturers will be squeezed out of the flat-panel market, Sun Peilin said that from the overall perspective of the first half of the year, the Chinese tablet PC market is in a blossoming trend, with the growth rate maintained at more than 30%, but product homogeneity and price are driven by price, leading to the first The outbreak life cycle of the wheel market is being rapidly compressed. Tablet entry market entry threshold is very low, but the threshold for competition is extremely high, a large number of cottage manufacturers and small manufacturers are being squeezed out of the tablet market.
"In the current domestic market, in addition to Lenovo Music Pad, which has already been priced at a thousand dollars, Haier, Gome and other well-funded companies have also entered the market. The fight against price, cost, advertising, and channels has become a common method." Sun Peilin pointed out that The ferocious price cuts of large enterprises have not clearly played a role in Apple’s position. Instead, it has seriously threatened those cottage manufacturers who are trying to make a profit.
"This quarter Apple's share in the domestic market share, compared with the previous decline of only about 3%, a large number of flat product influx, just for the iPad made a cannon fodder." He predicted that in the second half flat panel market will have more Obvious changes.
Although the second half of the year is the peak season for terminal sales, with the increase of participating vendors, terminal manufacturers will continue to experience a very fierce price war. New brands of tablet PCs without hardware features, brand capabilities, and no channel advantages will stand under the price stand. Gradually out, the proportion of cottage manufacturers will gradually reduce.
However, in the dazzling products, the positioning of the tablet has led to many differences, in the end is home entertainment or business work? Although most of the Pad products on the market today are used for entertainment, in the highly competitive flat-panel market, extending to other areas has become a necessary means of survival.
The PC market has been devastated since last year. The once-undisplaced PC market continued to decline with the economic downturn. This year, the shipments of major PC manufacturers in the world in the first quarter were much less than last year. According to statistics agency IDC data, the overall PC market shipments fell 3.2% compared with the first quarter of last year. Acer, which used to occupy the second position, suffered a double-digit decline in shipments, while Dell declined 1.8. %.
Why has the global computer market experienced such a significant decline? Comprehensive global analysis of the PC market has found that the global economic downturn, slower feature upgrades, and prolonged PC life have become the major reasons why the market has become a bottomless swamp. The economic slowdown has reduced the number of PCs ordered by enterprises, and it has also made ordinary people start to pay attention to the rational use of limited funds.
At the same time, the performance and functionality of PCs have not made any significant progress in the most recent year. Processor speeds are limited, 32-bit systems with commonly used memory are limited, and the size of the hard disk is 500G or 2TB. There is basically no difference. On the other hand, the flat-panel devices that have turned out have robbed the limelight of the PC. Whether it is a compact size or a cool touch screen, they are more attractive to consumers' pocketbooks. It is also a nightmare for netbooks that appeared in the same period. Under such circumstances, the development of tablet devices seems to have become the unanimous choice of many manufacturers.
Tablet equipment from entertainment to business According to the latest data from the Analysys think tank, the sales volume of Chinese tablet PCs in the second quarter of 2011 reached 1.414 million units, an increase of 39.00% from the previous quarter. In the face of declining PC swamps, the panel market continued to grow rapidly. Brought extremely intense competition.
Although tablet PC sales continued to grow steadily in the second quarter of 2011, Analyst International analyst Sun Peilin said that due to the dislocation between tablet users and users, their functional value cannot be fully realized. He said that many consumers want to be able to use Pad products office, not just for entertainment. However, most manufacturers, including Apple, have emphasized the tablet's entertainment properties, and their functional characteristics still do not fully meet user needs.
Some manufacturers are also beginning to realize the blind spots and start trying new paths. Last Friday, Dell, which has always used business computers as its main source of profit, launched the Streak 10 Pro, a 10-inch dual-use tablet for business and entertainment. It is a road to business and entertainment. At the beginning, Microsoft unified the operating system of the tablet device with the computer windows to highlight the differences in the use of the smartphone.
Many manufacturers will be squeezed out of the flat-panel market, Sun Peilin said that from the overall perspective of the first half of the year, the Chinese tablet PC market is in a blossoming trend, with the growth rate maintained at more than 30%, but product homogeneity and price are driven by price, leading to the first The outbreak life cycle of the wheel market is being rapidly compressed. Tablet entry market entry threshold is very low, but the threshold for competition is extremely high, a large number of cottage manufacturers and small manufacturers are being squeezed out of the tablet market.
"In the current domestic market, in addition to Lenovo Music Pad, which has already been priced at a thousand dollars, Haier, Gome and other well-funded companies have also entered the market. The fight against price, cost, advertising, and channels has become a common method." Sun Peilin pointed out that The ferocious price cuts of large enterprises have not clearly played a role in Apple’s position. Instead, it has seriously threatened those cottage manufacturers who are trying to make a profit.
"This quarter Apple's share in the domestic market share, compared with the previous decline of only about 3%, a large number of flat product influx, just for the iPad made a cannon fodder." He predicted that in the second half flat panel market will have more Obvious changes.
Although the second half of the year is the peak season for terminal sales, with the increase of participating vendors, terminal manufacturers will continue to experience a very fierce price war. New brands of tablet PCs without hardware features, brand capabilities, and no channel advantages will stand under the price stand. Gradually out, the proportion of cottage manufacturers will gradually reduce.
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