Nan Cunhui: The vision of a shoemaker

Nan Cunhui, chairman of Zhengtai Group. The top 50 Chinese entrepreneurs who were included in the top 50 richest people in China by Forbes magazine were just a shoe repairer. Now, Nan Cunhui is already a rich man, but it is not only his hard work, not just his dexterity, let him stand out among the new generation of Wenzhou people, all with a pair of clairvoyance. One of the eyes: a little hard work, a reliable quality, Nan Cunhui's youth is full of hardships and hardships. From the age of 6 or 7 years old, Nan Cunhui picked rice bran and sold the eggs on the street. Nan Cunhui's father is a well-known old shoemaker in Liuzhou Town, Yueqing, Wenzhou. At the age of 13, he graduated from junior high school. His father was injured in a pump during his labor and was bedridden. As the eldest son, Nan Cunhui’s student is a father. He picks up the toolbox every morning and goes out late, and it is three years. In a cold winter, the awl of the shoe was accidentally deeply plunged into Nan Cunhui's fingers. He bite his teeth and pull out the awl, and use the piece to break the wound and insist on making up the shoes for the guests. Recalling this very experience, Nan Cunhui said that when I repair shoes for a while, I earn more money every day than my peers. I rely on my own speed, I have to work hard and have a reliable quality. In Wenzhou's low-end piezoelectrics entrepreneurial tide, Nan Cunhui found a few friends, borrowed money everywhere, and built a workshop-style refinement switch factory in a broken house. The four people worked day and night for a month, and the first money they earned was only 40 yuan. The three partners are very frustrated, and Nan Cunhui is excited because he feels that he has finally found a way to wealth. Nan Cunhui said that if we want to do it, we must pay attention to quality and not earn the money of conscience. Later, a big owner who withdrew from the stage said with emotion: "There are people who want to have good or bad products in the past. We only figured out the immediate interests. I didn't expect this to be the end." Nan Cunhui can see clearly, he wins and loses, this is the key. The second vision: the development of family business must first break the family business. After the establishment of Chint, the two roads in front of Nan Cunhui, one is to insist on their absolute control; the other is to take dividends into shares and share risks. Nan Cunhui chose the latter. In explaining his own practice, Nan Cunhui believed that this was related to the objective environment at the time. On the one hand, he can't afford the high-paying treatment, and the other means of giving up the equity also gives up the risk. Everyone in Wenzhou has a desire to invest. If you don't give him a dividend, you will think that you will work for you. If you give him shares, he will feel the boss. Why don’t you vote for it? In 1991, Nan Cunhui took out his family property and established the first Sino-foreign joint venture in the history of Liushi Town with the US-based business, and implemented the general manager responsibility system under the leadership of the board of directors. The practice of handing over my family's property and managing it with others has met with some criticisms. However, Nan Cunhui said: To develop a family business, we must first break the family business. Only the road to the modern enterprise system is the way out for family businesses. Since then, Nan Cunhui has embarked on the road of exploration to enhance the "Wenzhou Mode." Liuzhou City, Wenzhou started with low-voltage electrical appliances. Most of them were used before 1989. However, they are not prominent. They are known as the capital of Dongfang Electric, but Nan Cunhui believes that Liu’s radiation capacity is limited. If it is not integrated, it will definitely create a vicious competition. . At that time, some people exclaimed that thousands of low-voltage electrical appliances factories had to close down and only formed one or two giants. Under this situation, Nan Cunhui published an article on "Joint: The Only Way for Low-voltage Electric Appliances to Meet the Challenge", analyzing the cause of the industrial market in Liuzhou City, and arguing that there is no future for repeated investment. It is hoped that through multi-level alliance, resources can be integrated. The article has attracted the attention of the industry, and some small owners can't wait to unite with Chint. (China Lighting Lighting Network Editor: Li Tianren)


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