Overseas deployment becomes the key focus of Japanese LED lighting companies

The top three LED lighting manufacturers in Japan are Panasonic, Toshiba Lightech, and Sharp, which account for more than 50% of the Japanese LED lighting market. In addition to these three major companies, Koizumi Lighting, which is less well-known in the world The second-tier manufacturers such as Oki Electric, ODELIC, Iwasaki Electric, and Endo Lighting also occupy a 20% market share and cannot be underestimated.

Toshiba Lightech's overseas deployment of LED lighting is different from Panasoinc, which focuses on the mainland market. It focuses primarily on European and American markets. It not only establishes European headquarters in Germany, but also cooperates with the Louvre Museum in France to provide Louvre LED lighting fixtures and settings. Service, and Toshiba can use the Louvre to advertise, raise awareness, Toshiba expect 2015 LED lighting overseas sales up to 30%.

Sharp did not clearly express its LED lighting sales target after the 311 earthquake, but said it would consider increasing production. Sharp also regards increasing product categories as the most important strategy, especially for business lighting and health lighting. In addition, overseas expansion is also Sharp is an important part. Sharp said that LED lighting will be one of the causes of the increase in revenue in 2011.

Japanese LED lighting manufacturers actively deploy overseas

In addition to large companies such as Panasonic, Toshiba Lightech, and Sharp, second-tier manufacturers also have plans to expand overseas. For example, Koizumi Lighting has sales bases in Hong Kong, Shanghai, and Shenzhen, and will also develop lighting markets in other regions in Asia.

With the maturity of LED lighting technology, more and more manufacturers have joined this market, especially in Japan. The LED lighting penetration rate has been leading the world. With the warming of energy saving awareness, it has grown more rapidly and has driven the competition among LED lighting manufacturers. Increasingly fierce, all manufacturers are aiming at increasing the types of LED lighting products. It is expected that in 2012, there will be significant growth in LED lighting product types compared to 2011.