Moso Power: Technology innovation sits firmly in the LED power industry leader

The LED industry's production capacity has expanded and competition has intensified. Industry insiders predict that the LED lighting industry's reshuffle period will probably continue until mid-2014. As the LED mid-stream power supply enterprise, Maoshuo Power Supply (002660) relies on technological innovation and professional leading position to sit firmly in the industry.

LED lighting industry faces shuffling

Moso Power was successfully listed on the Shenzhen Small and Medium-sized Board on March 16, 2012. It is currently the first listed company to be the LED driver. According to public information, its main products are high-power LED lighting equipment driving power.

Vice President Qin Chuanjun of Maoshuo Power accepted: “The company has continuously increased investment in R&D and innovation for several years. At present, the company has applied for nearly 180 patents, and there are about 70 or 80 invention patents filed and authorized. 4%-5% of sales, of which LED research and development expenses account for 8%-10% of LED power product sales."

In the first three quarters of 2012, the company's LED drive power sales increased by 22.61% year-on-year, of which 39.5% year-on-year growth, showing an accelerating growth trend.

Regarding the company's operating conditions and future development trends, Qin Chuanjun pointed out that the LED industry is indeed facing a pattern of washing. At present, there are thousands of downstream LED customer companies, and the production capacity is obviously surplus. In the future, some companies with professional backgrounds and strong R&D capabilities will eventually show their talents. “The industry is currently entering an industry integration period from the era of unconstrained competition.” Most of Maoshuo's power services are powerful customers in the industry, and 90% of the 20 companies that have been selected by the three ministries to bid LED street lights and tunnel lights. All of the above are customers of the company.

Scientific and technological innovation, stable industry leader, Maoshuo has international competitiveness

In order to maintain a sustainable competitive advantage, Qin Chuanjun said that the company continues to increase investment in research and development, and constantly introduce new products and new solutions to provide customers with more cost-effective products. Foxconn, Dehao Runda, Qinshang Optoelectronics, Zhouming Technology, Guoxing Optoelectronics, Zhongweiguang Electronics, Zhenmingli, Xiamen Xinda, Jiangxi Jinghe and other famous domestic street lighting companies are stable customers. “The power drive is the heart of street lighting. Once there is a problem, the whole lighting equipment will be paralyzed. Therefore, companies that have suffered from losses know that the power supply must be equipped with good quality products.”

"The winners of the LED industry in the future are strong in strength, large in R&D investment, mature in talent reserves, and competitive in competitive enterprises. The overall LED market is improving, replacing the trend of traditional lighting companies." Qin Chuanjun said, "The threshold for entry into this industry is relatively high." High, many projects are government projects, the product reliability requirements are relatively high, and the product quality protection period is also strict. At the same time, the supplier's qualification requirements are also very high, to provide driving for LED lighting in outdoor harsh working environment. The power supply is the long term of Maoshuo. Anti-mild waterproofing and high temperature, large fluctuations in the power grid, etc., have high requirements on power supply reliability. In the current industry, there are not many enterprises that can really do well. Mingwei, Philips and other leading situations. According to industry professional institutions, the market share of Maoshuo Power is ranked first."

He also analyzed, "From the perspective of global industry distribution, the power industry has more potential for development in China. Now, in addition to the large domestic lighting companies, the United States GE, Russia OPT and Turkey EAE, India TATA and other international companies are all Power customers. So, going to the first camp of global LED driver power, for Maoshuo, is a goal, but also a responsibility!

First-mover advantage, continuous innovation, talent incentive, three guarantees for sustainable development

“Maoshuo Power's first-mover advantage in the whole industry is obvious. It entered the industry at the beginning of the industry's development. Since 2008, it has had long-term cooperation with some large LED lighting companies.” He said, “Over the years, many Traditional power industry companies hope to expand into the LED field, but most of them have not succeeded. The main reason is that the LED driver power supply has higher technical reliability requirements and has higher technical threshold and design experience. Most enterprise products cannot. To meet the applicable needs. There are many 'firewalls' in the company's products, and there are its own patented technologies. There are nearly 180 patented technologies currently applied. Now several patents are authorized every month, and the total number of declared and authorized invention patents is currently about Seventy or eighty. A small power supply has declared so many patents, which is actually intellectual property protection for the advanced nature of the product."

Speaking of the company's R&D team and continuous investment and innovation capabilities, he said that the current industry product upgrades are fast, 4-6 months is the golden period of the product, there is no need to develop new production technology, just by imitating the opponent is unable to catch up. Super. The company currently has more than 100 R&D teams, and many companies have a total of more than a dozen people. Annual R&D expenses account for 4%-5% of total sales, of which LED R&D expenses account for 8%-10% of LED power product sales. In the year, all kinds of research and development funds are invested in more than 30 million. “The company has cooperated with Chengdu University of Electronic Science and Technology, Harbin Institute of Technology and Peking University Shenzhen Research Institute. The company has also set up a professional R&D institution – Maoshuo Power New Energy Technology Research Institute. It provides talent guarantee for continuous innovation of enterprises.

“Although the government has given Maoshuo many R&D support and subsidies, Maoshuo is more concerned with the innovation and creativity of the main business. This is the fundamental driving force for long-term development. The company recently launched an equity incentive plan, which is good in incentive policies. In order to build the team's cohesiveness and the company's technical strength, we will realize the goal of “China Power, Drive the World” by Maoshuo Power Supply at an early date!”

(This article is based on Maoshuo Power Supply)

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