The 8th China Ancient Town International Lighting Fair opened yesterday, the real protagonist consists of three companies: lighting companies, international buyers and domestic buyers. The financial crisis sweeping the world has already shown signs of recovery in China. At the Light Expo, the "Three Kingdoms" of this lighting industry has shown a different phenomenon from previous years. The game between the three parties has not reached the level of your life and death, but it is also filled with the smoke that competes for profits. ■External sales of light enterprises: According to the statistics of independent innovation, the total number of light enterprises in our city is five or six thousand. Most enterprises choose ancient towns, showing a trend of concentrated development. As a pole of the "Three Kingdoms", the light enterprise has been divided into "giant-class" enterprises and the majority of small and medium-sized enterprises. The lighting industry in Guzhen was revived in the third quarter of this year. In October, it was said that "the winter has passed and the spring is coming." In the choice of export or domestic sales, large-scale lighting companies have more confidence in the prospects for export. "From January to September this year, the total export volume fell by 10%. Our factory once cut the unit price by 5%, and now it has been transferred back to the original level." Feng Wei, secretary of the board of Qilang Lighting Factory, believes that the export prospects are cautiously optimistic. The European market is relatively stable and the residents have strong consumption power, which is an ideal target for lighting sales. ■Domestic sales of light enterprises: opening up popularity is a top priority. The output value of Chino Lighting last year was about 20 million yuan, which is a typical small and medium-sized enterprise. General Manager Deng Shaonian said frankly: "We can only do more domestic sales. Last year, domestic sales accounted for 60%, and export sales accounted for 40%; this year, it expanded to 7 to 3. The investment in domestic sales channels is huge, capital is a problem; the popularity of enterprises and brands It is also a problem.†For the emerging Internet e-commerce, the majority of SMEs look at their low-cost promotion costs and unknown development potential. The reporter took a circle at the Expo. The person in charge of each small stall expressed interest in online platforms such as Procurement and Alibaba. Zhejiang Shifolan, who runs the lighting factory in Guzhen, said: "Each online platform is a window to open up popularity, but the strength of joining small companies is limited, and it is difficult to control the scale of online operators." ■International buyers: especially attention to lighting Quality Golden Autumn held a light fair in October, the organizers worked hard: the Light Fair “shang on†Guangzhou Autumn Fair, hope that “foreigner†buyers will travel from Guangzhou to the ancient town dozens of kilometers away. The reporter found at the first day of the light fair that the number of blond people entering the venue was not too much. The participating light enterprises are still full of confidence. Exhibitor Yuan Ruiqiang said: "Guangzhou just opened the autumn fair, 'foreigner' did not have time to go to the ancient town. Each of the light fairs, the last three or four days is the climax of receiving foreign businessmen." National Shan is Hong Kong people, working for the world's largest home building materials Retailer US-owned Depot Group. The international buyer pointed out that although the global financial crisis is still going on, the road to cheaper manufacturing is still not going to work. He said: "Smart buyers don't just look at the price, but aim at the needs of the end customers. After the product is sold, there are problems, the customer will find us, and the result is the reputation of the retailer." Tian Yizhong from Paypal China also said The first era of price has passed, and the standards of buyers in developed countries are value first. ■Domestic buyers: At the light fair of the Expo, there was a long queue at the security fair and the merchants' office. Ye Song from Nanning, Guangxi, rushed to keep squatting. He said: "Every month, the ancient town is coming. The most meaningful moment of the year is the Light Fair. The lighting is the most up-to-date, and there are many summits. Quasi-business opportunities, prepare for next year's business." Ye Song is ready to stay in the ancient town for 5 days, first visit the light fair, and then look for a few factories to inspect. He believes that the domestic real estate industry is recovering very quickly, and that lighting sales can get a big cake.
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