LED panel permeability is 47%

DisplaySearch large-size panel shipment forecast report pointed out that the global LED LCD TV panel shipments reached 16.4 million in the first quarter of 2011, slightly lower than the 16.6 million in the fourth quarter of 2010. In the first quarter of 2011, the penetration rate of LED LCD TV panels has reached 33%, which is a rapid increase from 29% in the fourth quarter of 2010.

However, panel makers have adjusted their LED shipment targets. In 2011, the proportion of LED-backlit LCD TV panels is expected to drop from 53% to 47%. The key reason for this change is the change in current sales trends, while the price of high-end LED TVs continues to decline, and panel makers have shifted their sales strategy to 3D panels. The new manufacturers continue to increase G6 and G8 capacity and focus on CCFL production to ensure stable business volume.

DisplaySearch Greater China Vice President Xie Qinyi said: "Although consumer awareness of LED is increasing day by day, and we encourage panel makers to continue to increase LED performance and reduce costs, this does not mean that the market will no longer need CCFLs. For many consumers and emerging In terms of the market, product prices still influence purchase decisions."

In the first quarter of 2011, Lejin demonstrated LED backlight LCD TV panel shipments leading the pack with over 4 million shipments and a market share of 27%. Samsung ranked second with 24% market share, Sharp and AUO. Each is 18%. Almost all manufacturers using LED LCD TVs use edge-lit LED backlights as the main form, while Sharp and Lucky Gold are mainly direct-type LED backlights.

From the point of view of LED backlight LCD TV panel shipment revenue, Samsung ranked first with 30% market share, followed by Lejin, with a market share of 27%.

LED backlight has the highest penetration rate of 50 inches and above. In the first quarter of 2011, the penetration rate of 50- to 54-inch LED backlight sources was 86%, and that of 55-59 inches was 82%, and that of 60-inch or higher was 83%. The 46-47-inch TV penetration rate was 54%, 40 to 42. The inch penetration is 41% and the 32 inch penetration is 18%.

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Bode Industrial Co., Ltd. , http://www.zjatvquad.com

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