At the end of this month, Changsha Metro Line 1 will be officially opened for trial operation. It will not only smooth traffic in Changsha, but also open the Changsha subway interchange era. Among the crowds who are busy with this route, there are a group of builders from the national-level Liuyang Economic and Technological Development Zone (hereinafter referred to as “Liuyang Economic Development Zoneâ€). Because five-fifths of this line will be illuminated by Liuyang.
"The soon-to-be-opened subway line 1, subway tunnel and LED lighting along the subway are all from the core technology products of Liuyang Economic Development Zone." When saying this, Hunan Xufeng Optoelectronics Technology Co., Ltd. (hereinafter referred to as " Tang Zhongyi, the general manager of Xufeng Optoelectronics, proudly said, "I didn't expect 5 of the 6 standard energy. At that time, the competition was very fierce, and there were 9 very strong companies bidding. Although the company now undertakes multiple domestic and international LED lighting technology and engineering promotion for major projects, but this matter is of great significance to the company."
Going home to start a business "Xufeng Optoelectronics"
"Without the class reunion, there may not be today's Xufeng Optoelectronics." Zhao Yufang, chairman of Xufeng Optoelectronics said. For Zhao Yufang, the beginning of 2013 was a turning point in his life. At that time, he was invited to participate in a high school class reunion in Liuyang for many years. During the party, he and his classmate Zhang Shenhuang had a good time.
Zhang Shenhuang has worked as a engineer for a large-scale lighting factory in Huizhou for more than ten years. He has participated in the design of lighting fixtures in some venues of the Guangdong Provincial Assembly Hall and the Guangdong Asian Games. He has a deep research on LED energy-saving lighting. "We have the funds, understand the technology, and then invite the sales expert Tang Zhongyi, and the channels have also been. Just learned that the hometown Liuyang Economic Development Zone is vigorously developing the electronic information industry, and there are entrepreneurial support policies, which is a good time to start a business!" Zhang Shenhuang said that after a few deep talks on "old folks", they "talked" about business opportunities. In April 2013, Liuyang Economic Development Zone opened a new Xufeng Optoelectronics with a registered capital of 14.6 million yuan.
Focus on brand quality, aim at intelligent high-end
With curiosity, the news reporter of Red Net entered the Xufeng Optoelectronics in the Hanyuan Incubation Park in Liuyang Economic Development Zone. While passing through the company's conference room, reception room, stairs, and corridors, Tang Zhongyi took out his mobile phone and opened the exhibition samples of the lamps at various positions.
“Even if people are in the United States, if you install a smart app on your mobile phone, the lights you install in China can be turned off and you want to turn them on. In addition, the street lights of Xufeng Optoelectronics will automatically adjust the brightness according to the distance of pedestrians. Convenient for passers-by to save energy." Tang Zhongyi said.
Xuanfeng Optoelectronics has gradually increased its investment in the scientific and technological content of products when it has been intensively organized around the country, "Made in China 2025" issued by the State Council, and formulated the implementation policy from smart manufacturing to smart manufacturing. In the middle of the desk of the company's conference room, there are four national patent grants. “In 2015, seven patents were applied. At present, four patents have been authorized. From 2014 to now, there are 8 patents granted. These patents, They are all used in the products they produce. The competitive advantage of Xufeng Optoelectronics lies in its high quality, high cost performance and timely and quick after sale.†Tang Zhongyi said.
“Registered in 2013 and put into production in 2014. At that time, it mainly produced traditional lighting fixtures, such as bulbs, ceiling lamps, downlights, spotlights, etc. The products were mainly concentrated on home decoration lighting.†Tang Zhongyi believes that 2014 is the company. The most difficult year to survive.
“At that time, Zhongshan, Guangdong had formed an industrial cluster, and the products already occupied the Hunan market. In the case of fierce competition for product homogeneity, they played a 'price war'. And the company took the “first-line brand†development route, products All are produced according to high standards and are at a disadvantage in price competition."
"LED is a kind of semiconductor that can convert electric energy into visible light. It is different from the principle of incandescent tungsten filament light-emitting and energy-saving lamp three-base toner. It uses electric field illumination, has long life, high luminous efficiency, no radiation and low. The characteristics of power consumption are industries supported by national policies and have broad prospects for development.†Tang Zhongyi introduced.
Sales model transformation cleverly resolves the crisis
After the winter of 2014, how to survive in the face of adversity? In June 2015, the “old buddies†came together again. After several times, they decided to make a product transformation – to customize the way to meet individual needs. And through the subdivision of the field, extending the form of the industrial chain, focusing on the regional energy-saving renovation projects and road square lighting, urban landscape lighting, factory and mining enterprise lighting, track lighting.
With the advantages of high quality, high cost performance and timely and quick after-sales service, in November 2015, Xufeng Optoelectronics took over the lighting project from the Xiangjiang Yinpenling Bridge to the north of Liuyang River, and Changsha Metro Line 1 The lighting, 6 bidding sections, the company won 5 bids. "In addition, the company has also done energy-saving renovation projects in many universities in Changsha and street lighting in Changde, Zhuzhou and Xiangtan." Tang Zhongyi said that in 2015, The output value of Xufeng Optoelectronics has doubled to more than 15 million.
In 2016, in the face of the continued downward economic situation, Xufeng Optoelectronics responded in a timely manner and transformed its sales model: under the circumstance of consolidating existing channels, it will vigorously develop e-commerce and open up overseas markets.
"At present, these two sales models have already produced benefits. E-commerce has undertaken many energy-saving renovations, road square lighting, and scenic lighting projects outside the province. After obtaining the foreign trade export qualification in May this year, it immediately took over. When it came to an order for more than 1.4 million US dollars exported to the United States, the other party sent the person in charge to the park to follow the order. The company also seized some sales resources in the United States and Southeast Asia." Tang Zhongyi said. As of the end of May, Xufeng Optoelectronics' sales in 2016 exceeded 8 million yuan.
Two strategies emphasize the company's market value
“We have integrated upstream resources, adopted suppliers' shareholdings, mutual participation and strategic partnerships to reduce the cost of raw material procurement. At the same time, the idea of ​​taking light assets has reduced the company's financial costs.†Tang Zhongyi introduced, 2015 It is a year of rapid development of the company. The company has adopted two development strategies, namely, optimizing the company's business model design, improving the company's operation and management and profitability; entering the multi-level capital market and enhancing the company's market value.
On October 16, 2015, Xufeng Optoelectronics signed a contract with the securities company and successfully landed on the Hunan Equity Exchange Market Selection Board (Q Board). “The company will complete the shareholding system transformation in 2016 and has already negotiated with a number of investment companies. One goal is to land on the growth board and land on the New Third Board by 2018.†Tang Zhongyi said, “In 2016, our target output value was 28 million.â€
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