The four-year Olympic Games will be held in Rio de Janeiro. This is the first Olympic Games in South America. Rio de Janeiro was even more focused on the world as early as the 2014 World Cup, leaving countless buddies to stay at home waiting for the start of the early morning game. What kind of surprise will it bring us in the face of the upcoming Olympic Games this year? Also became a hot spot for everyone's attention. Rio started the Olympics. Which video media can watch resources? Sofa network Xiao Bian summary for everyone.
The same top-level sports event held in the Western Hemisphere is not very friendly to Chinese sports fans. And unlike the World Cup, where categories are relatively single, the multi-threading of the Olympic Games and the complexity of the same period of time all make it impossible for you to include all regrets in your arms. It's impossible to wait for what CCTV5 broadcasts. It's not that the narrators of each event have an appetite for you. The autonomy of the event content and the extensibility of the content of the event are becoming more and more important.
The major video sites in China have long been in full swing to prepare for the broadcast and marketing mission of the Olympic Games. The 4-year Olympic Games also happens to be a checkpoint to test their strengths and even become a turning point in the survival and development of major media. This time, we will take a look at some of the major video sites in the country. We will take a look at some of their programs or activities for the Rio 2016 Olympic Games. Which one is yours?
Tencent, the social Olympics Tencent’s investment in sports is very lavish. Last year it signed a five-year NBA network broadcasting rights in one breath. This Internet giant who started with instant messaging and social networking has just catered to the Olympics. Participate in the traits. When the network is heading towards the PC and toward the mobile terminal, Tencent Sports allows the Olympics to serve individuals at any time and place, and there are new opportunities for the crowd to flourish.
One of the most important activities is "Running to Rio," which is related to the Wechat movement. In the circle of friends, how many steps are taken today and how many kilometers they ran to quantify the movement of sports participants? Each person becomes a recognizable individual and at the same time creates the social attributes of the sports data. In the online and offline activities, stars are also used to lead and interact with each other to start an Olympics revelry in each city. The "Running to Rio" event will also continue until the end of the Olympic Games.
With the so-called IP world, what resources does Tencent Sports have won in the coverage of the Rio Olympic Games? The handle held by Tencent is still quite large. It is the only partner of the China Olympic Committee and the official partner of the Chinese sports delegation for 2013-2020. Therefore, Tencent Sports enjoys the rights of interviews and decentralization, activity participation, and event reception priorities that may be leading and other media. Tencent will send a team of more than 170 people to Rio to build China House in front of it. Its generous investments can almost equal that of CCTV.
Letv, eco-Olympic LeTV is a “monkey†that has emerged in the past two years. The five major ecosystems it constructs, each of which will have a trillion-dollar market in the future, will be very aggressive for LeTV. So you can see that LeTV continuously spend a lot of money to purchase sports copyrights for all kinds of events. At the beginning of the year, LeTV officially announced the program live broadcasts of the three major gold events of the Olympics, the Super League and the European Cup.
The most compelling aspect of the program was Gao Xiaosong, Liu Jianhong, and Huang Jianxiang's new three-taste Liaozhai talk show. Of course, during the Olympics, they will also focus on creating the music in Rio, face to face with the champions, and lead to Rio. Live information program. LeTV is the smartest and most powerful place. It is able to distribute all the program contents during the Olympic Games to various sub-ecosystems through various evolutions. At this time, the interaction between the ecology will be enough for a sufficiently large sports life scene.
In terms of resources for the Rio Olympic Games, LeTV also plunked a lot of money and won gold, including badminton, track and field, fencing, and bicycles. Including exclusive interview rights, image portrait rights, program recordings and tournament tickets, etc. LeTV Sports will send a 100-person live broadcast team for the first time. Of course, LeTV's personality, high-tech tools such as Gopro, drones, sports cameras and even VR will all become its live collection tools.
You Tu, Matrix Olympics, which is backed by Alibaba’s China’s largest video site, Youku Tudou, is certainly not at all bad for operating the Rio Olympic Games. After holding off all the red, we have reason to believe that You Tuen continues to hold the Olympics in full swing. Yutu's resources have always been known as "quantity". This time, it is also playing a "3+10+N" content matrix model in Olympic marketing. It is expected that it will play a leading role in the content content of the event.
The Olympic Games will be held between August 5 and August 21. There will be nearly 900 sports events in 17 days, and Uniland will have to complete all the events in one episode. About "3+10+N" is a three-speed home-made program, more than 10 personal gas PGC, mass UGC content. Like the big story, the Olympics 2, the All Gods broadcast, and the Rio 2 will all become the third-grade self-produced programs created by Youtu in the Olympic flagship.
Youtu will also focus on creating vertical competition projects, and introduce innovative viewing experiences such as “Time Falls†and “Moonlight Box†with time clues and event clues. As Alibaba's one-stop e-commerce drainage platform, it captures the highlights of the netizens' most concern, including the hot topics of the Chinese netizen format, and will also become the most competitive and most intimate Olympic product of Ultimo. That's right, for Yoland, the attributes of the Olympic Games will definitely be higher than other video platforms.
Sina, the deep Olympics If you want to qualify for seniority, Sina is a veteran team of Internet sports reports, and Sina Weibo, the most influential Chinese social platform, has gathered a large number of active national team athletes, first-line sports stars, and foreign athletes. The Domino-style sports marketing communication laid a solid foundation, during which Sina Sports also created a more comprehensive and in-depth reporting methods and content. In addition to the active people on Weibo, Sina has also reached strategic cooperation with foreign media such as AFP, Reuters, and the Associated Press to more fully analyze the Olympic Games and share the Olympic Games.
In the Olympic Games, Lin Dan and Lang Ping were invited to serve as Olympic sports ambassadors for Sina Sports, and they also became exclusive Internet sponsors for the nine national teams including women's volleyball team and weightlifting team. Under the line also held a national interactive activities, such as "Running to Rio" 100 games running and "3VS3 Basketball Golden League", collaborating online to launch various types of quiz, games, and Weibo friends battle features, so that network social play Its greatest heat.
In depth and professional reports, Sina has other tricks. As for the geographical advantage, Sina will cooperate with the Brazilian sports department, Brazilian media, and local Chinese communities to report on the Olympics from a more original and local perspective, and to read the Olympics more completely, richly, and more diversifiedly.
Summary: Consumers' enthusiasm for sports consumption is not limited to sports events themselves, including recreational activities around the Olympics, interactive games, and the humanistic sentiment that the media conveys beyond competitions. The major domestic video media scramble to compete for the sports market, making the industry more tedious and various marginal utilities emerging. Consumers have become accustomed to traveling freely on different media platforms along with sports stars and sports names. The boundaries between media outlets are very different. The common tediousness may be the mediocrity of the flood of information. Therefore, for such a grand sports event, we would also like to see both the depth and the characteristics of the media and the different opinions. Tencent, LeTV, Youtu, and Sina have made a good example.
Watch the collection of Olympic artifacts"" Download
The same top-level sports event held in the Western Hemisphere is not very friendly to Chinese sports fans. And unlike the World Cup, where categories are relatively single, the multi-threading of the Olympic Games and the complexity of the same period of time all make it impossible for you to include all regrets in your arms. It's impossible to wait for what CCTV5 broadcasts. It's not that the narrators of each event have an appetite for you. The autonomy of the event content and the extensibility of the content of the event are becoming more and more important.
The major video sites in China have long been in full swing to prepare for the broadcast and marketing mission of the Olympic Games. The 4-year Olympic Games also happens to be a checkpoint to test their strengths and even become a turning point in the survival and development of major media. This time, we will take a look at some of the major video sites in the country. We will take a look at some of their programs or activities for the Rio 2016 Olympic Games. Which one is yours?
Tencent, the social Olympics Tencent’s investment in sports is very lavish. Last year it signed a five-year NBA network broadcasting rights in one breath. This Internet giant who started with instant messaging and social networking has just catered to the Olympics. Participate in the traits. When the network is heading towards the PC and toward the mobile terminal, Tencent Sports allows the Olympics to serve individuals at any time and place, and there are new opportunities for the crowd to flourish.
One of the most important activities is "Running to Rio," which is related to the Wechat movement. In the circle of friends, how many steps are taken today and how many kilometers they ran to quantify the movement of sports participants? Each person becomes a recognizable individual and at the same time creates the social attributes of the sports data. In the online and offline activities, stars are also used to lead and interact with each other to start an Olympics revelry in each city. The "Running to Rio" event will also continue until the end of the Olympic Games.
With the so-called IP world, what resources does Tencent Sports have won in the coverage of the Rio Olympic Games? The handle held by Tencent is still quite large. It is the only partner of the China Olympic Committee and the official partner of the Chinese sports delegation for 2013-2020. Therefore, Tencent Sports enjoys the rights of interviews and decentralization, activity participation, and event reception priorities that may be leading and other media. Tencent will send a team of more than 170 people to Rio to build China House in front of it. Its generous investments can almost equal that of CCTV.
Letv, eco-Olympic LeTV is a “monkey†that has emerged in the past two years. The five major ecosystems it constructs, each of which will have a trillion-dollar market in the future, will be very aggressive for LeTV. So you can see that LeTV continuously spend a lot of money to purchase sports copyrights for all kinds of events. At the beginning of the year, LeTV officially announced the program live broadcasts of the three major gold events of the Olympics, the Super League and the European Cup.
The most compelling aspect of the program was Gao Xiaosong, Liu Jianhong, and Huang Jianxiang's new three-taste Liaozhai talk show. Of course, during the Olympics, they will also focus on creating the music in Rio, face to face with the champions, and lead to Rio. Live information program. LeTV is the smartest and most powerful place. It is able to distribute all the program contents during the Olympic Games to various sub-ecosystems through various evolutions. At this time, the interaction between the ecology will be enough for a sufficiently large sports life scene.
In terms of resources for the Rio Olympic Games, LeTV also plunked a lot of money and won gold, including badminton, track and field, fencing, and bicycles. Including exclusive interview rights, image portrait rights, program recordings and tournament tickets, etc. LeTV Sports will send a 100-person live broadcast team for the first time. Of course, LeTV's personality, high-tech tools such as Gopro, drones, sports cameras and even VR will all become its live collection tools.
You Tu, Matrix Olympics, which is backed by Alibaba’s China’s largest video site, Youku Tudou, is certainly not at all bad for operating the Rio Olympic Games. After holding off all the red, we have reason to believe that You Tuen continues to hold the Olympics in full swing. Yutu's resources have always been known as "quantity". This time, it is also playing a "3+10+N" content matrix model in Olympic marketing. It is expected that it will play a leading role in the content content of the event.
The Olympic Games will be held between August 5 and August 21. There will be nearly 900 sports events in 17 days, and Uniland will have to complete all the events in one episode. About "3+10+N" is a three-speed home-made program, more than 10 personal gas PGC, mass UGC content. Like the big story, the Olympics 2, the All Gods broadcast, and the Rio 2 will all become the third-grade self-produced programs created by Youtu in the Olympic flagship.
Youtu will also focus on creating vertical competition projects, and introduce innovative viewing experiences such as “Time Falls†and “Moonlight Box†with time clues and event clues. As Alibaba's one-stop e-commerce drainage platform, it captures the highlights of the netizens' most concern, including the hot topics of the Chinese netizen format, and will also become the most competitive and most intimate Olympic product of Ultimo. That's right, for Yoland, the attributes of the Olympic Games will definitely be higher than other video platforms.
Sina, the deep Olympics If you want to qualify for seniority, Sina is a veteran team of Internet sports reports, and Sina Weibo, the most influential Chinese social platform, has gathered a large number of active national team athletes, first-line sports stars, and foreign athletes. The Domino-style sports marketing communication laid a solid foundation, during which Sina Sports also created a more comprehensive and in-depth reporting methods and content. In addition to the active people on Weibo, Sina has also reached strategic cooperation with foreign media such as AFP, Reuters, and the Associated Press to more fully analyze the Olympic Games and share the Olympic Games.
In the Olympic Games, Lin Dan and Lang Ping were invited to serve as Olympic sports ambassadors for Sina Sports, and they also became exclusive Internet sponsors for the nine national teams including women's volleyball team and weightlifting team. Under the line also held a national interactive activities, such as "Running to Rio" 100 games running and "3VS3 Basketball Golden League", collaborating online to launch various types of quiz, games, and Weibo friends battle features, so that network social play Its greatest heat.
In depth and professional reports, Sina has other tricks. As for the geographical advantage, Sina will cooperate with the Brazilian sports department, Brazilian media, and local Chinese communities to report on the Olympics from a more original and local perspective, and to read the Olympics more completely, richly, and more diversifiedly.
Summary: Consumers' enthusiasm for sports consumption is not limited to sports events themselves, including recreational activities around the Olympics, interactive games, and the humanistic sentiment that the media conveys beyond competitions. The major domestic video media scramble to compete for the sports market, making the industry more tedious and various marginal utilities emerging. Consumers have become accustomed to traveling freely on different media platforms along with sports stars and sports names. The boundaries between media outlets are very different. The common tediousness may be the mediocrity of the flood of information. Therefore, for such a grand sports event, we would also like to see both the depth and the characteristics of the media and the different opinions. Tencent, LeTV, Youtu, and Sina have made a good example.
Watch the collection of Olympic artifacts"" Download
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