The double 11 online shopping carnival is getting closer and closer, and the crazy marketing drama of e-commerce has already been staged. In addition to the regular brush subway, brush microblogging, brush WeChat, this year's marketing has more gameplay, as well as black technology to add. IDC, an international data company, believes that the Double 11 is not only the most important annual promotion in the global e-commerce market, but also an experience-style carnival that combines shopping, entertainment and culture.
Nowadays, entertainment elements such as TV, live broadcast and VR continue to integrate with e-commerce, forming a “new normal†of “consumption + entertainmentâ€. This year, more unmanned car delivery, VR shopping experience and other black technology debut, big data and artificial intelligence has become the first productivity of e-commerce development. Recently, the reporter visited the black technology bases of several home appliance giants and their preparations for the double 11.
Double 11 is approaching, many netizens have found a product that has not been purchased for a long time, and suddenly received the push information when the price is lowered to the most favorable price. Some netizens found that the shopping page of the website realized “thousands of thousands of people†and became more I still know myself; even the double 11 will have unmanned car delivery and VR shopping experience on the same day... A lot of trends this year show that big data and artificial intelligence have become the first productivity of e-commerce development.
E-commerce giants are using black technology to change the traditional way of shopping, traditional logistics, and let e-commerce better serve users. So, how does intelligence work with e-commerce? What will it bring to consumers?
On November 3, Ma Song, vice president of R&D of Jingdong Mall, unveiled the black technology behind the double 11 – due to the advancement of computing power, artificial intelligence algorithms and big data , the full application of artificial intelligence will be consumed. And merchants present a different e-commerce promotion. Obviously, whether it is VR (virtual reality) / AR (augmented reality), unmanned warehouses or drones and other e-commerce black technology, to the future market competitiveness has become a global battle for e-commerce giants.
â—Intelligent play double 11
VR and AR are the two hottest words in the current technology field. One will completely replace you into the virtual world, and one will bring the virtual world into reality. Some people regard VR as another important change in the Internet era, and shopping has become an important scene for VR applications, and is highly anticipated. Through VR devices, consumers can be among the world's most famous shopping destinations, through visual interaction to achieve shopping, ordering, payment, which has become a reality many years ago, this technology revolution is about to bring this year's double 11 Shopping spree.
It is understood that through the double 11 Dongfeng, Tmall has engaged in a VR loser channel. From November 1st to 11th, consumers can use the special VR glasses to walk around the Tmall "Buy+" channel. At the same time, as long as you move your line of sight, you can complete the whole process from ordering and payment, and you can complete it in 15 seconds.
The launch of Buy+ made the VR circle very excited, and Ali first started the VR shopping gun, and the combination of VR technology and e-commerce is more than Tmall. Just in early September of this year, Jingdong initiated and established the world's first e-commerce VR/AR industry alliance, and combined more than 30 VR/AR upstream and downstream enterprises, from VR, AR hardware equipment manufacturers, algorithms and system manufacturers, to The content provider covers the complete VR and AR ecosystem. Jingdong integrates industry resources through brand, marketing, operation and finance to provide comprehensive support for VR and AR enterprises.
On the same day, JD.com also released its own VR shopping application, the VR Shopping Galaxy. This system will also be open to third parties, enabling users to experience more rich shopping scenarios. Jingdong's current demonstration focuses on 3C, home appliances and other fields, and is the first to open consumer electronics stores.
Users can experience the realism of offline shopping in this store. The controller of VR can pick up the selected items and view them 360 degrees. Users can experience rich information that offline shopping can't provide, for example, they can probe. The internal structure of the product, to understand the functional characteristics of the product in detail. Jingdong revealed that in practical applications, payment will be completed in various forms such as gestures and voiceprints, enabling users to implement a complete shopping process in a VR environment.
In addition, in JD.com, AR technology can better enhance the online shopping experience of consumers, especially in the field of home furnishings. “Jingdong will jointly launch AR home improvement products with third parties. Through the AR shopping application, users can 'see' virtual items in real environment, such as the location of sofas, the color of wallpapers, etc.; users can remotely interact with designers through voice. Real-time dialogue, designers will even appear in the picture, directly helping users to design the layout of the interior." Weng Zhi, chief technical consultant of Jingdong Group.
In addition to improving the user's shopping experience, Jingdong VR/AR Technology Lab is testing these technologies for applications such as warehousing and logistics in Jingdong. In the demonstration of Jingdong, warehouse personnel can more intuitively and conveniently carry out warehouse planning through VR and AR technology. The storage area and capacity are clear at a glance, which improves logistics efficiency.
In addition, JD.com will also open an offline experience store to form an online and offline linkage. Users can directly experience the latest VR/AR products and effectively reduce the threshold for VR and AR adoption through regular trial activities.
Have you been shocked by these black technologies? Consumers will not only feel the improvement of the shopping experience of these technologies in the short term, but also follow the industry upgrade and enjoy more fantastic future application scenarios. In fact, before the public began to pay attention to artificial intelligence, this technology has played an indispensable role in the various systems of JD.
According to Liu Huafang, an Internet observer, price wars and public relations wars can only be regarded as the cold weapon era of e-commerce wars, and the invisible competitiveness is the key to winning the future. The competition for technological productivity has become more important than ever. From low-dimensional competition to high-dimensional competition, consumers have paid more attention to prices in the past, and now they pay more attention to quality and experience. With the Jingdong black technology drones, unmanned warehouses, and unmanned vehicles frequently appearing on the surface, Jingdong, which is driven by technology, has prepared for the long-term battle in the final battle of the artificial intelligence e-commerce rivers and lakes.
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