This year, China's washing machine market has experienced a significant upturn. Both the retail volume and sales value have seen double-digit year-on-year growth, with the growth rate ranking second only to air conditioners in the home appliance sector. This positive trend is not only driven by favorable macroeconomic conditions and a stable market environment but also closely tied to the industry's ongoing transformation and innovation efforts.
It can be said that 2017 marked a turning point for the washing machine market, with a surge in new technologies and product innovations. At the 2017 China Washing Machine & Dryer Industry Summit Forum held on September 22, Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, highlighted that the industry achieved strong performance this year. Mainstream manufacturers have been focusing on product innovation, using their own technological strengths to reshape the market. Features such as no-clean technology, automatic sorting, intelligent washing and drying, DC brushless motors, variable frequency drives, and smart functions have significantly elevated product quality, aligning well with the current consumer demand for higher standards.
To better meet user needs—such as efficient washing, drying, and cleaning—washing machine companies have invested heavily in R&D, especially in product innovation. For example, Haier introduced its far-sighted top-loading washing machine, which features centrifugal washing technology. The inner drum and pulsator do not move relative to each other, reducing fiber damage and making it safe for delicate fabrics like cashmere. It even allows hand-washing of expensive cashmere items. Additionally, the top-loader integrates five core technologies, including Haier’s unique dual-power system, centrifugal force technology, and direct drive frequency control, effectively addressing common issues like vibration, wear, and displacement during operation.
At the same event, Haier’s top-opening washing machine was awarded the “2017 China Washing Machine Industry Trend Leading Product†title, a strong endorsement of its leadership in shaping future trends. Haier also received the “2017 China Washing Machine Industry Clothing Professional Brand Model†award, further highlighting its industry recognition.
From a market perspective, the ability to adopt and apply new technologies has become a key indicator of a company's competitiveness. Haier has consistently focused on user needs, driving technological innovation and delivering high-quality washing machines that meet evolving consumer demands.
Notably, besides the top-opening model, Haier also won six major awards, including for direct-drive and washing-drying machines, demonstrating the brand’s global strength and professional commitment to care. With these achievements, Haier continues to set the pace in the ever-evolving washing machine industry.
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