This year, the Chinese washing machine market has experienced a significant upturn. Retail volume and sales have both seen double-digit growth compared to the previous year, with the growth rate ranking second only to air conditioners within the home appliance sector. This positive trend is not only driven by favorable macroeconomic conditions and a stable market environment, but also by the industry’s continuous efforts in transformation and innovation.
It can be said that 2017 was a breakthrough year for the washing machine market, marked by rapid technological advancement and product innovation. At the 2017 China Washing Machine & Dryer Industry Summit Forum held on September 22, Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, highlighted that the industry achieved strong performance this year. Mainstream manufacturers have been focusing on product innovation, using their technical capabilities to reshape the market. Features such as no-clean technology, automatic sorting, smart washing and drying, brushless DC motors, variable frequency systems, and intelligent functions have significantly improved product quality, aligning with the current consumer demand for higher-end products.
To better meet user needs—especially in washing, drying, and cleaning—major washing machine brands have invested heavily in research and development. Haier, for instance, introduced a top-loading washing machine equipped with centrifugal washing technology. Unlike traditional models, this design prevents relative movement between the drum and the agitator, reducing fiber damage and making it safe for delicate fabrics like cashmere. The machine also uses low-speed dehydration, which helps prevent stretching of fine fibers, allowing users to hand-wash expensive cashmere garments safely.
In addition to its advanced centrifugal technology, the top-loading model integrates five core technologies, including Haier’s unique dual-power system, centrifugal force technology, and direct-drive frequency conversion. These innovations address long-standing issues such as vibration, mechanical wear, and displacement during drying, offering a more efficient and gentle washing experience.
At the same time, Haier's top-opening washing machine received the "2017 China Washing Machine Industry Trend Leading Product" award, reinforcing its position as a leader in industry trends. The brand also won the "2017 China Washing Machine Industry Clothing Professional Brand Model" award, further highlighting its commitment to quality and user-centric design.
From a market perspective, the ability to adopt and implement new technologies has become a key indicator of a company’s strength. Haier has consistently focused on user needs, driving technological innovation and delivering high-quality washing machines that meet evolving consumer expectations.
Notably, Haier also secured six major awards at the event, including recognition for direct-drive and washing-drying models. This achievement underscores the brand’s global leadership in professional care technology and its ongoing commitment to excellence in the home appliance industry.
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