After more than ten years of wind and rain, the development of smart home industry has gradually matured, but it is difficult for the industry to break through the development bottleneck of “standard†and difficult to unify. With the acquisition of Nest by Google 3.2 billion, smart homes have been sizzled again, and people in the industry have reached 2014. It is the consensus of the first year of the smart home, and it is a hidden business opportunity. In the face of such a huge "fat", Internet companies, mobile terminal manufacturers or operators are rushing to cross the border.
First, "cross-border siege gang" is strong and settled in the smart home industry?
Huawei Skyworth teamed up to spoil the smart home to bypass the broadcasting and broadcasting millet
On the afternoon of October 13, Huawei announced that its glory brand and Skyworth's Internet TV brand are cool to cooperate, and the two sides jointly launched an Internet TV product without remote control and interface design. The officially disclosed information shows that the cooperative TV uses a 55-inch screen and sells for $6,999. The biggest highlight is the ability to interact with the smartphone and the TV. The games on the smartphone can be projected onto the big screen.
The outside world interprets this move as Huawei slammed Xiaomi on the mobile phone side, and then burned it to Xiaomi's backyard smart TV field, and pointed to the potential rival LeTV. After all, the product development of LeTV's mobile phone is nearing completion.
On January 8 this year, Huawei announced a strategic cooperation with Skyworth at the International Consumer Electronics Show (CES). Huawei provided cloud services for Skyworth's smart TVs. Skyworth TV will include Huawei's photo sharing and cloud storage. In August, Skyworth teamed up with Huawei HiSilicon to jointly launch China's first GLED TV with independent intellectual property smart TV chip. Due to the adoption of the chip launched by Huawei HiSilicon, the purchase cost of Skyworth's TV chip decreased by 20%. This time, Huawei once again joined Skyworth to release smart TV, and the cooperation between the two sides has further deepened. It can be seen that Huawei is also working on the smart home market.
Apple launches HomeKit standard fully open smart home platform
Apple has officially completed the customization of its HomeKit smart home platform hardware specification standard, and will pass the MFi (Apple MFi certification, which is an identification license for Apple's authorized external parts manufacturer). Equipment partners are fully open to this platform.
It is reported that after the platform hardware standard is introduced, many third-party equipment manufacturers will be able to launch a large number of smart home products for Apple's iOS series devices. At the same time, Apple has planned to hold the first MFi Summit in China on November 12-14 this year. The company will use this opportunity to introduce this platform and other iOS 8 affiliate functions to many manufacturers.
In fact, as early as Apple first announced the HomeKit platform, many large equipment manufacturers and early platform partners launched smart home products that integrate HomeKit. But at that time Apple's HomeKit hardware specification was still in beta testing, so the company did not officially announce the platform hardware standard to its MFi project partner until last week.
Alibaba Philips reached a smart home cooperation
Alibaba Group and Royal Philips of the Netherlands announced that they have formally signed an IT infrastructure service framework agreement to jointly promote the application of cloud computing and big data technology in the Internet of Things, enabling more traditional devices to be connected to the cloud and jointly promote intelligence in China. healthy lifestyle.
The Philips Air Control Air Purifier was launched in China yesterday and is also the first smart Internet product to be powered by Alibaba Cloud Computing, which will be on display at the Alibaba Cloud Developers Conference, which will open tomorrow.
As early as May of this year, Royal Dutch Philips and Alibaba Group signed a memorandum of understanding on cooperation. The signing of this agreement is the landing of the above strategic cooperation. According to the agreement, Alibaba Cloud will provide Philips with services including cloud servers, cloud databases, cloud storage, cloud security, data processing, etc. to meet the needs of Philips to develop smart connected products and solutions for cloud computing in the future.
ZTE smart home main "safety card"
ZTE has launched Zandra, a smart home product series, which can be connected wirelessly. Relevant person in charge revealed that security will be the "big cake" of smart home in the future, and Zandra will gradually expand into areas such as home entertainment and family medicine.
ZTE's smart home products called Zandra include surveillance cameras, wireless door and window magnets, and wireless infrared detectors. Ordinary users only need to install an APP on their mobile phones, which can easily implement functions such as home arming and disarming. You can keep track of your home situation through surveillance cameras and wireless smoke detectors. In addition, this product does not require professional construction, and each device can be connected wirelessly.
Amazon enters the smart home industry with one-click intelligence
According to media reports, Amazon and the California government signed an agreement that $55 million will be gradually injected over a five-year period. The program is described as "electronic device development" and focuses on testing a variety of interconnected home hardware. At the same time, the Seattle retailer injected $55 million into Labwell, its engineering center in Silicon Valley, to increase research and development efforts.
It is understood that Amazon has already begun testing devices that allow users to order products from home at the touch of a button, and will work closely with Apple and Google, the technology giants, in the smart home space.
According to people familiar with the matter, Amazon's experiments are still only in early experiments, so it is not yet certain whether the final product will be available. But it must be said that it is inevitable to enter the smart home market.
Xiaomi layout smart home behind the puzzle
At 10 o'clock on October 10, Xiaomi launched a new smart home new product on Weibo, namely Xiao Ant Intelligent Camera, Xiaomi Smart Socket, Yeelight Smart Light and Xiaomi Intelligent Remote Control Center. On the publicity page of the new smart home products, we saw the slogan of “going to falsely save the truthâ€.
Compared with the propaganda slogan of Xiaomi mobile phone "born for fever", Xiaomi is very pragmatic in the promotion of smart home, which is quite different from the previous style. Last year, when the millet router was publicly tested, it had already heated up the concept of smart home, and positioned the millet router as the nerve hub of smart home. What made Xiaomi unpredictable was that the smart home, which seemed to have a very low threshold, made Xiaomei fall a big one. The Xiaomi router is still a smart router equipped with a 1T hard disk.
Or because of this, when Xiaomi releases a new smart home new product, he will shout out the pragmatic slogan of “going to falsely save the truthâ€. However, Xiaomi, who has made a detour in the smart home field, still does not realize that the water in the field of smart home is deep, far deeper than the water in this field of mobile phones.
However, as far as the current layout of Xiaomi is concerned, the involvement of smart homes can raise the valuation of Xiaomi, which may be the original intention of Xiaomi to enter smart home. When the mobile phone business and the smart TV business showed a declining trend, Xiaomi had to rely on the new concept of smart home to upgrade its valuation. Because of this, many people in the industry believe that Xiaomi does not want to dig deep into smart home. Finally, the author gave Xiaomi a sentence: If you want to make a difference in the field of smart home, it will be useless to slogan, and it is useless to do things steadily.
China Telecom is involved in the Internet of Things
According to informed sources, China Telecom will announce its follow-up strategy in the smart home field this month. In addition to joint hardware manufacturers to launch smart TV and other smart home hardware, it will also announce online education, medical care, community, shopping, etc. A number of internet services. According to reports, the smart home field of Luozi is only a preliminary attempt by China Telecom to get involved in the Internet of Things industry, and there will be more actions in the future.
It is understood that China Telecom has previously launched a smart home platform called “Yue Meâ€, which can provide users with various home information services such as audio and video entertainment, livelihood applications, health services and smart home applications through the corresponding hardware products. Applications such as distance education and SME training. The upcoming smart home strategy is a further extension of the “Yue Me†platform.
For China Telecom, the smart home field is not only a strategic layout, but also an important measure for its “de-pipelinedâ€. At present, China Telecom has 118 million broadband subscribers and is the world's largest broadband provider. Since the launch of the ITV service in 2005, China Telecom has reached 30 million related users and has established stable cooperative relationships with many content providers.
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