In the view of Wang Lekang, the chairman of Ming Microelectronics, the success of Mingwei Electronics is largely due to the long-term precipitation of Mingwei Electronics in the field of power chips. "If you count the experience of the integrated circuit industry, Ming Microelectronics has a history of 23 years. Although companies with 23 years of experience may not be successful, companies that have not accumulated for a long time must not succeed."
Mingwei Electronics Li Zhaohua took the stage to receive the award
In the past few years, the downstream application market has continued to expand, which has brought huge market opportunities to power chip companies, leading to numerous newcomers. However, due to the lack of continuous technological innovation and accumulation, most domestic driver IC design companies can only produce simple products, even direct copying and plagiarism, resulting in the focus of competition on the price, hurting others.
"In fact, after several years of development, the customer's first consideration is no longer the price of IC. After all, the cost of power supply in Lighting Fixtures is very low. The biggest piece of lighting cost is the lamp bead." Wang Lekang believes Domestic IC manufacturers must make innovative products in order to obtain a larger market share and gradually change the pattern of foreign IC-led markets.
In order to open the gap between rivals, Mingwei Electronics pays more attention to the innovation of product technology. “Mingwei Electronics will invest more than RMB 20 million in research and development expenses each year to develop new technologies and new products for market demand, and enhance the competitiveness of products and solutions through continuous innovation. At the same time, strict product performance testing enables customers to use More assured." Wang Lekang said.
It is understood that Mingwei Electronics' products use 700V high-voltage single-chip technology to raise the technical threshold. At the same time, from the aspect of program design, including the driving method and software, the new solution can save all peripheral components, and can also abandon the purchased system. By setting higher technical barriers, the possibility of competitors copying Ming Microelectronics products is eliminated.
The continuous technological innovation has made Mingwei Electronics' product and technology advantages continue to improve, and a number of followers have been left behind. Mingwei Electronics has also won numerous awards in the LED industry. In the selection of the high-tech LED Golden Globe Award (drive IC class) held on the evening of December 13, 2014, Mingwei Electronics won the title with the SM37XX series driver IC.
According to Li Zhaohua, deputy general manager of Ming Microelectronics, the SM73XX series is a non-isolated LED lighting driver IC with a full voltage input range of 85~265Vac and a system efficiency of 90%. The 730V high voltage single chip integrated process does not require auxiliary windings. The power supply can achieve constant output current without any compensation components.
(Drive IC category Golden Globe winner: Ming Microelectronics; nominated shortlisted companies: 晟Disc integration, Juyuanwei)
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