OLED is regarded as the next generation of display technology, it does not require backlighting, is more energy-saving, can be applied to curved displays, can also achieve 4K resolution, can be said to be a very comprehensive display technology, although currently due to cost and technical difficulties It is still not a substitute for the status of liquid crystal, but the industry generally believes that the future potential of OLED is unlimited. For this reason, the larger manufacturers are actively developing OLED technology, including South Korea's Samsung and LG, including the mainland's BOE and Japan's Sony and Panasonic, all of which are invested in this technology, putting a lot of manpower and powerlessness. However, Sharp, who owns the title of "the father of LCD", is not optimistic about OLED technology. Why is this?
First of all, Sharp is not the reason that "the grape is sour when you can't eat the grapes". Its technical accumulation is still not to be underestimated. OLED technology and liquid crystal display technology have a certain inheritance. As the father of LCD, Sharp, nature. It is capable of producing OLED products. The reason why it is not optimistic about OLED technology is that it is very concerned about the cost. Recently, Mu Gang, vice president of Sharp China Co., Ltd., said that OLED TV technology is not mature, and Sharp will not produce it within two years. Sales of OLED TVs.
It can be said that Sharp started research on OLED technology very early, but it is difficult to popularize it. This is also a problem for global manufacturers. Its current strategy is not to lay out OLEDs. When OLED really sets off a storm, it naturally falls behind competitors. One step, then why is Sharp willing to take this risk? The author analyzes two reasons. The first is the company's overall economic situation. The confidence of the second technical team's liquid crystal technology is summed up as "liquid crystal, cash."
Regarding Sharp's economic situation, due to the fluctuation of Japan's overall currency and the decline of Sharp's core LCD business, its financial report is not good-looking. This is also a problem that many brilliant Japanese companies are facing, including Sony and Panasonic, which have recently made big bloodshed. A lot of movements, Sony Cutting Division, Panasonic gave up the plasma, are all for the light to play, regrouping. Sharp is also the case, the economic pressure is very large, it can not be like Samsung, while maintaining the promotion of OLED, while vigorously launching LCD products, Sharp must make cash, and currently OLED devices are clearly not the best way to cash.
Sharp pays more attention to IGZO technology
The second is Sharp's technical advantage. Its recent success has reduced the cost of IGZO technology, and finally it can be shipped in a large area. This technology can greatly improve the resolution of the panel, so that LCD has a "second spring". Nowadays, 4K equipment is popular, and this technology has an inseparable relationship. The second is Sharp's unique next-generation four-color technology LCD TV. Its technical features are that the picture quality is enough to challenge the 4K ultra-clear image quality, and it has a brand new With its appearance, high-quality sound, and excellent smart design, Sharp is confident that this product can challenge OLED.
Igzo technology has huge space in the small screen field
Summary of the full text:
Sharp is not stupid. Its research on OLED technology is in-depth. It also knows the power of OLED. Nowadays, there is no large-scale layout of this market. On the one hand, due to the pressure of economic conditions, on the other hand, it also recognizes that OLED is in short time. Can not replace the LCD, Sharp LCD's new technology, but can quickly realize, if it really one day, OLED popularization, Sharp action can not keep up, but still can take the technology patent, get a share from the OLED market, but the difference is, The problem with the size of the cup.
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