Suning's “818 Fever Festival†was inaugurated today. Tens of thousands of brands participated in the event, bringing unexpected promotions to consumers!
One of the biggest purchases for the Suning 818 Festival is the TV category. 2016 is a true sports big year. Despite being diverted from the mobile terminal, the big screen TV is still the first choice for the public to watch sports events. With the influx of Internet TV brands, TV marketing wars are almost fierce. Businesses are trying their best to attract more users.
As of June 2016, 18 Internet TV brands, including PPTV, Xiaomi, Leshi, Kukai, CANTV, Microwhale, and KKTV, have reached a market share of 13.8% of the overall TV market.
Relevant person in charge of Suning's e-commerce market said that the killer of Internet TV to attract consumers is content advantage and price advantage. Like PPTV, which owns the rights to broadcast independently in La Liga, 50-inch smart TVs are sold for only 1999 yuan in this pre-sale event, and 65-inch 4K smart TVs are sold for only 3,999 yuan. Currently, the number of reserved people has exceeded 20,000. On the eve of 818, micro-whales, storms and other brands have already settled in Suning, promoting the 818 Fever Festival continues to heat up.
Faced with the versatility and playability of Internet TV, Suning's offline guides can accurately and clearly tell consumers the various features of the product, and consumers can also experience it. In addition, at Suning's e-commerce cloud store, consumers can complete a series of services such as picking up, changing parts, and after-sales services, and enjoying a more convenient service experience. This is also an advantage unmatched by the pure online platform.
At the same time, Suning 818 fever section opened a wayward pay installment purchase, designated goods enjoy 0 down payment 0 interest 0 fee preferential policies, in addition, Suning Tesco will launch in the key areas, "half up" "rush up" and other characteristics of logistics services .